1. CADBURY DAIRY MILK BY BY DEEPTHI THOMAS DEEPTHI THOMAS

2. CADBURYINDIA

3. CADBURY DAIRY MILK Dairy Milk is a brand of chocolate bar made by Cadbury. Dairy Milk is a brand of chocolate bar made by Cadbury. Popular in both the United Kingdom and around the world. Popular in both the United Kingdom and around the world. Introduced in 1905, but it came to India in 1948. Introduced in 1905, but it came to India in 1948. Dairy milk alone holds 30% value share of the Indian chocolate market. Dairy milk alone holds 30% value share of the Indian chocolate market. Main marketing strategy used: Advertisements Main marketing strategy used: Advertisements

4. CADBURY DAIRY MILK NEED FOR MARKETING Strong brands are very important in the chocolate confectionery market. Strong brands are very important in the chocolate confectionery market. Almost 80% of chocolate purchases are made on impulse. Almost 80% of chocolate purchases are made on impulse. Consumers use brands and packaging to recognize products quickly and reduce perceived risks when purchasing a newly launched brand. Consumers use brands and packaging to recognize products quickly and reduce perceived risks when purchasing a newly launched brand.

5. CADBURY DAIRY MILK TARGETED CUSTOMERS The targeted customers of Diary Milk has been changing from time to time and advertisement to advertisement.

6. CADBURY DAIRY MILK A FEW ADVERTISEMENTS The ‘Real Taste of Life’ with the girl dancing on the cricket fields. The ‘Real Taste of Life’ with the girl dancing on the cricket fields. The message: ‘Dairy Milk is for enjoyment’ The message: ‘Dairy Milk is for enjoyment’

7. CADBURY DAIRY MILK During late 90’s Campaign: ‘Khanewalon ko khane ka bahana chahiye’. Campaign: ‘Khanewalon ko khane ka bahana chahiye’. Target: widening chocolate consumption among the masses Target: widening chocolate consumption among the masses

8. CADBURY DAIRY MILK More recently Campaign: ‘kuch metha ho jaye’. Campaign: ‘kuch metha ho jaye’. Target: to associate Cadbury with celebratory occasion. Target: to associate Cadbury with celebratory occasion.

9. CADBURY DAIRY MILK Campaign: ‘pappu pass ho gaya’. Campaign: ‘pappu pass ho gaya’. Target: encourage those who have pass the exams to celebrate with Dairy Milk. Target: encourage those who have pass the exams to celebrate with Dairy Milk.

10. CADBURY DAIRY MILK Campaign: ‘Miss Palampur’ Campaign: ‘Miss Palampur’ Target: Focusing on the adults. Target: Focusing on the adults.

11. CADBURY DAIRY MILK NEW IN MARKET Products: Dark chocolate Dry fruit collection for diwali. Dry fruit collection for diwali. Target: Dairy Milk as a gift.

12. CADBURY DAIRY MILK Conclusion Conclusion The prospective customers of Cadbury Dairy Milk have changed have changed from kids to adults-including every family member to celebrate any occasion with Dairy Milk.

13. SOURCES Cadburyindia.com Cadburyindia.com Myiris.com Myiris.com

14. CADBURYCADBURY INDIA CADBURY