1. Canine Health Improvement By: Danielle Roller

2. Societal Factors  Increase in the # of dogs 2002  over 36% households have 1 or more 60 million dogs 2007  71 million dogs Improving our own health as well as our animals (Keeping track of intake of food & amount of physical activity)

3. Trends 1.) Pet health 2.) Pet Services 3.) Pet companions 4.) Organic, natural and functional foods 5.) Animal obesity 6.) Calorie Counting Revolution in U.S.

4. Pet Health Doggie dental care Dentabones for plaque Dental doggy biscuits Cranberries for urinary tract Mental health issues

5. Pet Services 2003- $31 billion spent on pets 2007- $41 billion $14 billion spend on pet food Pet food industry = 87% market share Pet Hotels Limo Rides Day cruises PersonalSpa treatments Shoppers

6. Companions Improve mental & physical health Speed up recoveries in illness Lower stress Family bonding

7. Healthier foods In 2001, Organic food industry  $9.3 billion Increasing fresh fruits & vegetable pigments in animal foods (beets & cranberries)

8. Canine Obesity 23% to 41% obese or overweight Influential factors: Age Breed Gender Neuter status Food type: Concurrent diseases Geography Lifestyle German, A. (2006), Armstrong, (2006)

9. Calorie Counting Revolution Explosion of devises that count calories burn and eat in a day 1.) Pedometers  running & walking 2.) Body Bug  5 sensors for measurement 3.) Bio Trainer  measures every direction of movement Mendosa, David (2005)

10. Canine Calometer Measure amount of calories burned in a day based on activity level as well as calories consumed from food Clips onto the collar Small & easy to use Owner will adjust food accordingly/activity level accordingly

11. Canine Nutrition Specialist for Canines and Canine Owners Location: New Hope Animal Hospital, Durham North Carolina Assist in formulating diets for canines based on calories burned on the Canine Calometer to improve performance and health as well as meeting the canine owners needs. Studies nutritional needs as well as physical activity recommendations for canines according to their age and breed. Understanding of the brands and types of foods that are beneficial and detrimental to certain breeds.

12. Day to day duties Design & evaluate diets of the animals based on own knowledge and what Canine Calometer says a week after first appointment with new customer. Diets assigned will be evaluated based on the nutritional value and amount to be given. Providing advise to dog owners on the type and amount of food dog should consume. Implement and communicate a physical activity plan for the dog based on what first weeks of activity looks like.

13. Day-to-day duties Meet a week later with canine owner and will evaluate diet and physical activity based on results and set up follow up meetings accordingly. Study nutritional needs of the dogs seen based on their age, breed, and activity levels. Displays interpersonal & leadership skills Diets created will implement performance & health Demonstrate and provide safe exercise recommendations for canine to the owner that accommodate to canines needs and owners ability for performance.

14. Minimum Education Requirements Completed bachelors degree in Animal Science Strong Scientific Background Completed GRE scores Animal Science/Nutrition Exam with 80 or higher American Registry of Professional Canine Specialists (ARPCS) Certification (renewal of membership per year) Canine Animal Nutrition Certification (CANC)

15. Competencies Use standardized nutrition language for canine owners who have different backgrounds when assessing the nutritional status of canines, planning and implementing diets and physical activity recommendations, and formulating goals.(SP 3.1. a & c.) Develop and demonstrate effective communication skills by using visuals and oral prints to increase knowledge of the canine owner and enforce clarity. (SP 3.2) Provide professional information and ideas to the canine owner based on own professional knowledge and results from devise used. (Canine Calometer). (SP 2.12)

16. Competencies Use appropriate evidence and data to justify recommendations and services given to canine owner. (SP 1.3.) Conduct feasibility studies on food products and physical activity recommendations while taking into consideration the costs and benefits based on type of canine, and status of the owner. (SP 4.8)

17. Closing Animal related jobs: VeterinariansProfessional dog walkers Vet assistantsAnimal Scientists TechniciansAnimal nutritionist Animal behavioristsWildlife rehabilitator Alternative medicine vetsHuman educator Animal TherapistLobbyist/lawyer Zoologist

18. Bibliography Armstrong, J., Kirk, C., Klausner, J., and Lund., E. (2006). Prevalence and risk factors for obesity in adult dogs from private US veterinary practices. Intern J Appl Res Vet Med. 4.(2)Retrieved Oct 6, 2011 from http://www.jarvm.com/articles/Vol4Iss2/Lund.pdf. http://www.jarvm.com/articles/Vol4Iss2/Lund.pdf. Barnes, N. A market analysis of the US pet food industry to determine new opportunities for the cranberry industry.University of Massachusetts Dartmouth. Retrieved Oct 11, 2011 from http://www1.umassd.edu/cbr/studies/cranbpetfood.pdf. http://www1.umassd.edu/cbr/studies/cranbpetfood.pdf German, A. (2006). The growing problem of obesity in dogs and cats. American Society for Nutrition. Retrieved Oct 6, 2011 from http://jn.nutrition.org/content/136/7/1940S. http://jn.nutrition.org/content/136/7/1940S. Mendosa, David (2005). The calorie counting revolution. Retrieved Oct 6, 2011 from www.prod.campuscruiser.comwww.prod.campuscruiser.com