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Marketing Strategy Training Session. Objectives Seek potential investors Investigate the firm Marketing Strategic Management Systems Research the World.

Published byGarey Hampton Modified over 9 years ago

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Presentation on theme: "Marketing Strategy Training Session. Objectives Seek potential investors Investigate the firm Marketing Strategic Management Systems Research the World."— Presentation transcript:

1 Marketing Strategy Training Session

2 Objectives Seek potential investors Investigate the firm Marketing Strategic Management Systems Research the World Wide Web

3 Customer Requirements Target health-conscious areas Study traffic patterns in selected areas Interview potential customer base for food preferences Interview potential customer base for sports preferences

4 Meeting the Needs Use customer interview results to develop menu plans Select a location with the greatest exposure Use customer interview results to develop interior sports designs

5 Cost Analysis Miami costs have soared in the 3rd quarter New York costs have remained steady

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