1. Agenda

2. We believe luxury is flawless hospitality. You can train most anywhere, but it takes a certain caliber of club to understand that getting out is as important as working out. From your home club to our exclusive resorts, our staff is your lifestyle concierge service. We strive to bring luxury to every detail of your daily day-cation and your next family vacation. Your home away from home, Bay Club Marin is dedicated to hosting fabulous parties, organizing great outings, and giving you a comfortable place to meet new people and learn new skills. Visit our Monthly Calendar of events for full details on upcoming programs such as lectures, seminars, social events, and more. Changing The Game! A Perfect Fit!

3. Synergistic with Locations Wide Variety of Wine Trips and Tastings Bay Clubs Closest AVA’sDistance MarinSonoma, Napa Mendocino 30 – 40 miles 140 miles Ross ValleySonoma, Napa Mendocino 30 – 40 miles 140 miles San Francisco San Francisco Financial Dist. San Francisco Tennis Sonoma, Napa Mendocino Paso Robles Santa Cruz Mountains 45 - 50 miles 155 miles 205 miles 74 miles Silicon ValleySonoma, Napa Paso Robles Santa Cruz Mountains 85 – 90 miles 167 miles 32 miles The GatewaySonoma, Napa Paso Robles Santa Cruz Mountains 45 - 50 miles 205 miles 74 miles Courtside ClubSonoma, Napa Paso Robles Santa Cruz Mountains 95 – 100 miles 160 miles 24 miles Pacific Sports Resorts Decathlon ClubSonoma, Napa Paso Robles Santa Cruz Mountains 90 – 95 miles 165 miles 35 miles Redwood ShoresSonoma, Napa Santa Cruz Mountains 65 - 70 miles 54 miles San DiegoCentral Coast – Simi Valley, SLO, Paso 145 – 250 miles

4. Adding to your Arsenal Not just another thing to sell, not just another fitness club Wine Club, tastings, education and concierge service combined = Unique Ability to connect with members and new prospects Something no other club can provide – a sense of belonging to something special The what’s next factor More value and a sense of belonging = lower attrition Something to get excited about

6. Bringing Wine Country To You 23 wineries to date 15 by appointment only 7 open to public + reserve 1 with no tasting room

7. Member Profiles

8. Vintage 77 Wine Club – Monetizing the Investment 15% discount off Wine Club Shipments of 3, 6 or 12 bottles $108, $216 or $432 savings/yr 15% discount off wine purchased from Beyond the Bottles retail site 12 bottles per year = $108 @ $60 avg/bottle Twice monthly tastings hosted by world class winemakers @ Bay Clubs 6 tastings per year = $210 @ $35/tasting Visiting Sommelier program hosted by local restaurant stars 3 programs per year = $225 @ $75 each Access to frequent group trips to wine country specially designed for BC members Discount on wine storage, includes delivery ($150+) Discounted shipping Cost = $150 per yearSavings = $650

9. Vintage 77 Monetizing the Concierge Amenities VIP Tastings at Winery for up to six guests ($50 - $360) 4 trips per year/2 wineries per trip for 4 people = $800 @ $25/tasting Discounted Transportation 8 hour round trip @ 20% discount = $140/trip 4 trips per year = $560 Discounted Hotel Rates and upgraded amenities (Varies by hotel) Discounts at participating Concierge Partners Cost = $360 per yearSavings = $960 per year Total Concierge Savings = $1,610 per year

11. THE LOLA SRW F3 – WORLDS FINEST RACING CAR SCHOOL Only available at the Simeraceway Performance Driving Center

12. Working it into the Conversation

13. Group Exercise

14. Objections

15. Group Exercise

16. Signing Up Sign up sheet at POS for next 7 – 10 days Web site www.bayclubs.com/vintage77www.bayclubs.com/vintage77

17. Useful Terms for Describing Wine

18. Buying Wine with Confidence

19. Easy Wine Identifier