1. Net Promoter Score June 2012

2. Research Objectives 1. BUILD A BRAND DRIVER EQUITY MODEL Quantify to what extent different attributes contribute to a high NPS for a brand 2. MEASURE NPS EFFECT OF PREMIUM OUTDOOR Quantify NPS (& brand equity) movement amongst commuters seeing Premium Outdoor

3. Which statements drive NPS Source: The Brand Promoter Study 2012 (JCDecaux/Boxclever) The higher the statement in the list, the more likely it is that a consumer who agrees with that statement about a brand will then go on to recommend that brand

4. Premium Outdoor and NPS Across four different campaigns over four different categories. The likeihood of recommending each brand was test – those who had been exposed to Premium Outdoor vs those who had not

5. Premium Outdoor shifted the same attributes that are most likely to shift NPS (4 out of the top 5) ControlTest RecognisedMovement A Brand I Love4.96.0+21% A Brand I Aspire To Own5.26.2+19% An Exciting Brand5.76.4+13% A Unique Brand5.76.4+13% An Innovative Brand5.96.6+13% 1 2 3 17 5 Source: The Brand Promoter Study 2012 (JCDecaux/Boxclever)

6. The end result… Brand Promoters 10% 19% Commuters Premium Outdoor Premium Outdoor delivers x2 Promotion ‘Brand Promoters’ - those who score a brand 9 or 10 out of 10 on NPS question Source: The Brand Promoter Study 2012 (JCDecaux/Boxclever)