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WHAT’S NEXT MAGAZINE + ADVERTISING 3.0. WHY ARE WE INTO ADVERTISING?

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Presentation on theme: "WHAT’S NEXT MAGAZINE + ADVERTISING 3.0. WHY ARE WE INTO ADVERTISING?"— Presentation transcript:

1 WHAT’S NEXT MAGAZINE + ADVERTISING 3.0

2 WHY ARE WE INTO ADVERTISING?

3 TO SELL...

4 ...BY COMMUNICATING WITH OUR CUSTOMERS IN A WAY THAT IS IMPACTFUL, RELEVANT AND DIFFERENT.

5 READING MAGAZINES, WATCHING TV, WALKING IN THE STREETS, SURFING ON THE WEB... EVERY DAY YOU ARE IN CONTACT WITH ADVERTISING...

6 ...ONLY FEW STAY IN YOUR MIND

7 MAGAZINES PLAY AN IMPORTANT ROLE IN THE MEMORY BUILDING VIA THE INTENSE AND PERSONAL RELATION WITH THE READER

8 MAGAZINES STAND FOR  (Personal) CHOICE  IMPLICATION (you pay for them)  FREEDOM (when you want, and for as long as you want to) AN EVER GROWING RELATIONSHIP

9 HOWEVER WHEN YOU LOOK AT MAGAZINE ADVERTISING, IT’S CLEAR THAT MANY CREATIVE PEOPLE THINK IN AN UNIDIMENTIONAL WAY...

10 IN THIS ERA OF NEW ADVERTISING WE TALK A LOT ABOUT INTERACTIVE ADVERTISING...

11 WHEN YOU TALK INTERACTIVE, MOST PEOPLE THINK INTERNET

12 INTERACTIVE IS NOT ABOUT A MEDIA

13 IT’S ABOUT A USE OF MEDIA...

14 HOW CAN MAGAZINE ADVERTISING BE REMARKABLE AND RELEVANT IN THIS NEW ADVERTISING ERA?

15 YOU CAN OF COURSE USE THE ALREADY EXISTING TECHNIQUES: Gatefold Pop Up Tête-bêche Advertorials

16 ANOTHER ANSWER IS TO CHANGE YOUR POINT OF VIEW ABOUT THE MAGAZINE MEDIA...

17 A MAGAZINE IS AN OBJECT THAT MAKES PART OF PEOPLE’S EVERYDAY LIFE...

18 BY FOCUSING ON THE SPECIFICALITIES OF A MAGAZINE YOU COME TO SURPRISING AND INTERACTIVE MAGAZINE CONCEPTS...

19 BY USING ITS FORM...

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38 PLAY WITH THE CONTENT, PLAY WITH THE TEXTURE, PLAY WITH THE SUPPLEMENTS....

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43 MAGAZINE ADVERTISING 3.0

44 SOME BELGIAN EXAMPLES…

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58 MAGAZINE ADVERTISING 3.0

59 IT’S UP TO YOU!

60 THA NKS


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