1. You Matter! Personal Growth Series Using Assessment to Facilitate Student Learning Erica Lake, Associate Director of Greek Life Rachel Marsh, Graduate Assistant University of South Carolina May 14, 2008 www.sa.sc.edu/greeklife

2. Mission Statement Greek letter organizations at the University of South Carolina are recognized for the purposes of providing students a small group living and learning experience facilitating maturational growth in the areas of scholarship, personal and leadership development, campus and community service involvement, and the clarification of values. The Office of Greek Life serves as a liaison among the collegiate chapters, parents, alumni, national and international organizations, and the University of South Carolina to provide educational programs, services, and resources toward holistic growth and to support the ideals of fraternity by challenging members to live by their purposes.

3. Goals Participants will learn what the AFA/EBI Assessment is and what it measures Participants will learn about the development and implementation of the You Matter! Personal Growth Series Participants will learn the results from immediate assessment of the program via Survey Monkey Participants will learn the plans for future of the You Matter! Personal Growth Series

4. AFA/EBI Assessment Association of Fraternity Advisors/Educational Benchmarking Inc. Satisfaction/Perception Survey Spring 2006 Attempted to survey 2360 1383 surveys were returned 59% response rate (502 Fraternity, 873 Sorority) Paper surveys Weekly chapter meeting Incentives were used Other functional areas of the assessment: Housing, Campus Activities, First-Year Programs, etc.

5. Analysis Three-fold analysis – Self-assessment of Greek Life program on students – Comparative assessment – reference against differences of members opinions and opinions of members from the select 6 Carnegie Class (Texas Tech, Auburn, Bowling Green, Univ. of Arizona, Univ. of Central Florida, University of Oklahoma – must participate in the same year) – Continuous assessment – comparison of longitudinal results to measure improvements

6. Assessment Questions were grouped in 15 areas called factors Topics included – Demographic information – Interpersonal – Academic – Self-Awareness – Personal Development – Leadership – Greek Life Office – Programming – Housing – Career Development – Alumni Involvement – Alcohol consumption

9. Priority Matrix Impact of the Overall Program Effectiveness Maintain – Low Impact, High Performance Monitor – Low Impact, Low Performance Maintain/Improve – High Impact, High Performance Top Priority – High Impact, Low Performance Data-Driven Decision Making – development of the program

12. You Matter! Learning Outcomes Students will learn information about Personal Growth Topics which include: Academic Success, Career Development, Social Skill Development, Self-discipline, Community Service, Low Risk Drinking, and *Diversity Students will receive resources about services available to them as students at the University of South Carolina Students and student leaders will be provided an open forum to ask questions and have contact with the Office of Greek Life staff (initiate a relationship hence the name You Matter!)

13. What is the Personal Growth Series? In an effort to help students grow personally in the areas of Academic Success, Career Development, Social Skills, Self Discipline, Community Service and Responsible Drinking, the Office of Greek Life is introducing the new Personal Growth Series starting this fall semester. Feedback from USC Greeks in the Association of Fraternity Advisors (AFA)/EBI Assessment helped us to identify needs that students in the Greek community expected from their Greek experience and our office. This intentional Personal Growth initiative will feature a monthly E-Newsletter on a specific topic to all Greek students via email. Each week student's will receive a "Tip of the Week" regarding the featured topic for the month. The office will also sponsor a Business Etiquette Dinner to help students prepare for the job search and interviews. We hope that you will benefit from this new initiative and look forward to helping you grow through your Greek experience! Erica Lake Associate Director of Greek Life

14. First Steps for Implementation Assigning Topics for Months Method for Communication – Monthly E-Newsletters – Weekly Supplemental Tips and Resources When – Newsletter: first Monday of each month – Weekly tips each Monday

15. Newsletter Layout Original Content Ideas – Cover Page: Article(s) on monthly topic Left side column have a calendar of Greek & campus events for that month – Second Page: Campus Resources Ideas to Implement Chapter Spotlight Reality: Adapted Content for Each Month

17. Newsletter Distribution E-mailed over Greek Life listserv, in the content of e-mail Posted as a link to our Greek Life website October, started handing out hard copies to chapter Presidents

19. Weekly E-Mails Sent articles or resources that supplemented the months theme - Members of the USC Greek Community: Take a few minutes to click the link below and test your knowledge on historically Black Greek organizations. http://www.surveymonkey.com/s.aspx?sm=myrze0cS8i7lIGN7mrIPQA _3d_3d Consistent message at end of e-mail that connected them to the newsletter – This information is brought to you by the Office of Greek Life as part of the You Matter! Personal Growth Series. Don't forget to check out this month's edition of the You Matter! newsletter by clicking the link below. Have a safe and productive week! http://www.sa.sc.edu/greeklife/docs/PGfeb.pdf http://www.sa.sc.edu/greeklife/docs/PGfeb.pdf

20. Assessing our Work Created an on-line survey about the You Matter! Personal Growth Series E-mailed link out last two weeks of school year As of May 8 had 65 responses

22. Feedback from Students 95.4 % received the newsletter via e-mail 65.6% reported that their President’s hung the newsletter in their house or passed it around chapter 35.4% report sometimes, and 32.3% report rarely reading the newsletter

23. Feedback Cont. Relevance of each month’s topic to their college experience – Very Relevant: Low Risk Drinking, Stress & Time Management, Student Engagement – Relevant: Community Service, Academic Success, Career Development For every topic 54.5-68.6% reported that the information in the newsletter somewhat increased their knowledge on the specific topic

24. Feedback Cont. 50.8% think that the emailed newsletters were an effective way to communicate the information to the Greek Community 57.1% report that they do not read the weekly information sent 52.4% believe the weekly supplement emails are somewhat beneficial

25. Feedback Cont. Interest in attending workshops or sessions on various topics. – Very Interested: Cooking classes, Yoga/Exercise Workshops – Somewhat Interested: Leadership Development, Community Service, Career Development, Student Engagement, Peer Leadership, Conflict Management Skills

26. Feedback Cont. Suggestions on how to educate the Greek Community Multiple contributors Make the stories more interesting and more geared towards our campus. More stories written by students we know, personal experiences. Make more of a personal effort

27. Now What? Other ways to get messages across: – Monthly educational sessions (more personal) Template of the newsletter Reconsider weekly e-mails Increase student and chapter involvement Reaching out to other constituents Continue to increase the knowledge out about campus resources for students

28. Future Assessment Second round of AFA/EBI launched Spring 2008 Attempted to survey 1500, 900 were returned 31% of the Greek community surveyed Evaluate trends and measure improvement Six Benchmark Schools: Clemson, Colorado State, Vanderbilt, Ole Miss, Univ. of Central FL and Duke Use results to help student plan and set goals for their chapters Utilize results to provide guidance with programming

29. Value of Assessment Confirms effectiveness or ineffectiveness of programs and/or services Provides credibility and rationale for programs Helps to prioritize and establish goals Provides opportunities for intentional conversations with students

30. Questions/Comments Erica Lake erlake@mailbox.sc.eduerlake@mailbox.sc.edu Rachel Marsh Marshrw@mailbox.sc.eduMarshrw@mailbox.sc.edu www.sa.sc.edu/greeklife