1. N AME : D ANNY M ORIM T ITLE : S OFTWARE S OLUTION A RCHITECT A RROW OCS - I SRAEL This deck contains animation; view in Slideshow mode

2. 2 A high performance and highly reliable platform designed to deliver the power of Windows 7 to specialized devices that seamlessly connect to a world of Windows

3. 3 High Confidence Platform Endless Possibilities Windows Connected

4. Focus on your core competency rather than investing in platform development Latest desktop technology innovations Increased flexibility Simple development tools Pre-packaged embedded features Highly trained embedded ecosystem 4

5. Focus on your core competency rather than investing in platform development 5 Latest desktop technology innovations Increased flexibility Simple development tools Pre-packaged embedded features Highly trained embedded ecosystem

6. 6 Internet Explorer 8.0 Windows Media Player 12.Net Framework 3.5 SP1 Silverlight 3.0 Remote Desktop Protocol 7.0 Differentiate your device with the latest technologies technologies

7. 7 Componentized operating system 150 feature packages 500 driver packages 36 language packs Easily meet your customer/device needs Win32 application support Hardware CPU (32-bit/64-bit) Peripherals support Multiple deployment options

8. 8 Image Build Wizard (IBW)  Wizard experience  Guide through the image creation process  Quick prototyping Reduce development time Image Configuration Editor (ICE)  Advanced scenarios  Ideal for production environments  Make configuration updates

9. 9 Reduce resources requirements LockdownCustomization Embedded Scenarios Enhanced WriteFilter File-based WriteFilter AppLocker BitLocker Custom Shell launcher OEM branding experience Componentized operating system Hibernate Once Resume Many (HORM) Notification and dialog suppression

10. 10 Get help at every stage of device lifecycle Distributors System integrators Independent hardware and software vendors ODMs Independent design houses Silicon vendors Professional training organizations partners

11. 11 Peace of mind using a fully supported platform Windows Embedded Standard 7 Mainstream Support Windows Embedded Standard 7 Extended Support2010 20112012201320142015 20162017201820192020

12. 12 Seamless media experience Differentiate your device through innovation and rich immersive user experiences Rich immersive UI Innovative solutions

13. 13 Multi-touch and gesture support  Windows Touch  Context aware applications Engage the user with compelling experiences Extensible UI framework  Windows presentation foundation Intuitive user interface  Windows Aero  Windows Flip 3D navigation  Silverlight

14. 14 Increased data/application security  Bitlocker / BitLocker-to-go  AppLocker Enable new specialized device scenarios Remote office connectivity  BranchCache  Direct Access Green computing  Smart power management APIs  Improve CPU idle times

15. 15 Windows Media Center  Broadcast TV  Internet TV  Multimedia Play-to Deliver enhanced multimedia experience Windows Media Player 12  Bandwidth reservation  Remote media streaming Silverlight 3.0

16. 16 Increase value through connections to the world of Windows Windows Server connectivity Enterprise network connectivity Streamlined management

17. 17 Improved Client Server scenarios Windows Server 2008 R2  Remote Desktop Services (RDS)  Virtual Desktop Infrastructure (VDI) Remote Desktop Protocol (RDP) 7.0  Seamless multimedia support  Windows 7 Aero support  Direct 2D & Direct 3D 10.1 application support  Multi-monitor support  Bi-directional audio support

18. 18 Seamlessly connect to enterprise environments Active Directory Join an enterprise domain Improved networking  Latest wireless protocols  Network Access Protection (NAP)  Fully certified IPV4/IPV6 support

19. 19 Allow customers to reuse existing investments Extend desktop management infrastructure  Microsoft System Center Configuration Manager  Microsoft System Center Operations Manager  Microsoft Server Update Services  Windows Deployment Services  Windows Update  3rd Party Management agents

20. More information visit http://www.microsoft.com/windowsembedded Details on Windows Embedded Standard 7 http://www.microsoft.com/windowsembedded/en- us/products/westandard/default.mspx Download the Windows Embedded Standard 7 Evaluation http://www.microsoft.com/windowsembedded/en- us/products/westandard/getting-started.mspx Danny Morim – dmorim@arroweurope.comdmorim@arroweurope.com Phone Number: 052-3848577 20

21. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 21