1. Training & education for business and not-for-profit organizations

2. TitleSlide # About MMA 3 Trainers’ Background 4 Benefits 5 Seminars & Workshops---Available 6 Sales & Distribution 7 Research 8 Marketing Management 9 Business & Supervisory Management 10 Training Methodology 11 Familiar Industries 12 Team Leader 13 Contact 14 2

3.  A consortium of experienced university and college educators with former careers in business and manufacturing.  Designing unique training programs for in-house operations in marketing, sales & distribution; business & supervisory management. We develop training curricula and deliver according to clients’ objectives.  We cover consumer and business markets; product and service markets, business and not-for-profit organizations.  Training areas includes a wide range of business topics under the following core functions of business: Sales & Distribution Marketing & Operation Research Marketing Business & Supervisory Management  Our services range from one-shot contractual to long term management of training programs.  Registered and located in North America with an agency in the Caribbean. 3

4.  Flexible---dual background in education and industry.  Experts in education and training: Designing Curricula Conducting Research Instructional Design Course Material Development Project management  Advance degrees with years of experience in business related discipline.  Personable and engaging with experience teaching and working in multicultural environments. 4

5. Clients are offered substantial benefits they would not necessarily experience, having the responsibility of training their own employees:  Cost Savings----We will eliminate capital expenditures and overhead costs; including funding earmarked for developing and managing human resources.  Quality Training----Comparative training from university level educators with a sound knowledge-base, coupled with corresponding experience in business operations and human resources development.  Greater Operation Efficiency----Synergy arising from using less resources----- We seek to eliminate the need for a full-time training staff and other costly resources delegated to training and development.  Increase Resources----Freeing your in-house resources to focus on core strategies of your business.  Free Materials----You are the beneficiary of training materials customized to suit your needs, at no additional cost.  Added Value----Optional------Follow up assessment of candidates and sharing of innovations that could be useful in the day-to-day operation of your business. 5

6. Courses are available in the form of 1 - 5-day seminars and workshops:  “How to Design and Validate Effective Questionnaires for Survey Research”  “Using Product Level Knowledge to Formulate Selling Proposition and Innovative Product Development”  “Developing Service Branding Strategies: Turning a Service Concept Into Tangible Assets”  “Creating and Optimizing an Effective and Efficient Sales Force”  “Strategic Customer Service: Putting the Missing Element in the Service Marketing Mix”  “Designing and Optimizing Survey Sampling Methodologies”  “How to Develop and Implement Informative Focus Group Programs” 6

7. EXTENDED COURSES CRITICAL AREAS  Sales Management  Supply Chain Management & Logistics  Strategic selling-products and services  Exploring for sales leads; building and maintaining clientele  The selling process; selling practices and techniques  Designing and deploying an effective sales force  Recruiting & training sales persons  Sales territory development; designing and implementing sales programs  Retailing versus wholesaling  Sales forecasting methods and techniques  Distribution planning and management: logistics, shipping, warehousing 7

8. EXTENDED COURSESCRITICAL AREAS COVERED  Marketing Research  Operation Research  Internet Research for Business  Information Literacy  Types of research: survey, causal, observation -- exploratory and confirmatory  Data collection and interviewing: personal and non-personal techniques  Designing questionnaires: exploring types of questions and scalar responses; formulating questionnaire; coding and pilot testing, and validating questionnaires  Designing scales: characteristics, types, purpose and limitations  Sampling: methodologies and techniques  Data management: organizing, storing and managing  Data analytics: quantitative and qualitative techniques  Designing research reports, disseminating information and presenting research findings 8

9. EXTENDED COURSESCRITICAL AREAS COVERED  Customer service  Customer retention  Brand & product management  Retailing  In-store merchandising  Brand and service & product planning  Customer service/customer retention  Marketing communication: advertising, sales promotion, public relations, telemarketing, electronic marketing  Product lifecycle and new product management  SWOT and environmental analytics  Strategic marketing mix management  Business to Business marketing  Strategic marketing planning 9

10.  Organizational motivation  Building successful work teams and organizational design  The organizational decision-making process  Managing stress at work  Critical thinking techniques  Leadership  Communication in organizations  Human resources management  Management issues and techniques  Management quality control These are some of the areas we cover. 10

11. DELIVERING PROGRAMS INSTRUCTIONAL DESIGNS  Meeting with client to determine training needs  Administering a simple 15-question multiple choice questionnaire as a gauge for determining course delivery strategy  Researching and developing training materials  Conducting training programs  Evaluating program participants  Generating feedback  Follow-up with a post-program review (optional) We adopt a combination of strategies in our effort to deliver an effective training program; intended on reaching a broad scope of learning profiles. Instructions designs and aids, which include the ADDIE, Dick & Carey, Constructivist and Socratic models. Aids including:  Audio-visual demonstrations  Role playing  Group discussions  Case studies  Games and simulations 11

12. MMA trainers are familiar with specific training needs of employees in sales, marketing, research and management in the following:  Automotive Battery Manufacturing  Banking & Finance  Chemical Manufacturing  Education & Training  Food & Drink Manufacturing  Hospitality, Tourism and Entertainment  Music Marketing  Pharmaceutical & Healthcare Marketing Research  Portland Cement  Shipping & Warehousing  Sugar Manufacturing  Computer Technology  Pharmaceutical Research 12

13.  As sociate/assistant professor, instructor and tutor with combined years of experience in manufacturing quality control & scientific evaluations of materials; sales & distribution management, and pharmaceutical marketing research.  Educational experience includes teaching undergraduates business administration; designing curricula, conducting seminars & workshops; evaluating pre-college textbook and university textbook.  Educational expertise: curriculum design, instructional design, training & development; research and project management.  Master of Science degree and Postgraduate Diploma in marketing and management. Earned Dean’s highest award at University.  Member of Chartered Institute of Marketing (MCIM), UK. Herwin Auld, M.Sc., MCIM 13

14. Marketing & Management Acumen (MMA) 57 South Orange Avenue Society Hill @ University Heights 1 Newark, New Jersey 07103, USA Telephone: 973-643-0541 Email: trainingpro@optimum.net Website: www.marketingacumens.com 14