2. Creative is required ten working days before campaign start date.
Rate card
CPM rates for advertising across our websites
Ad format
Channel 5
Gadget Show
Milkshake
Leaderboard
£6 CPM
£3 CPM
MPU
Masthead/Billboard
£14 CPM
£7 CPM
Halfpage/Double MPU
£12 CPM -
Homepage Takeover
£2,500 per day
(during Big Brother)
£3,500 per day
Site takeover
£2,000 per day
Reskin
£15 CPM
All advertising submitted to Channel 5 must comply with the CAP Code:
Creative is required ten working days before campaign start date.
All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions.

3. Channel5.com Display formats and technical specs Ad formats
Leaderboard
728x90
MPU
300x250
Expandable Leaderboard
728x90 (start)
728x315 (maximum expansion)
Expandable MPU
300x250 (start)
450x500 (maximum expansion)
Masthead/Billboard
970x250
Halfpage/Double MPU
300x600
Reskin/Takeover
Please see pg. 6
Additional details
File formats
gif, jpeg, png, swf (with gif back-up file) and 3rd party tags
Flash
Flash (swf) files must include a ClickTAG (see pg. 8)
Maximum creative weight
40kb (excluding 3rd party tags)
Further spec guidelines
All advertising submitted to Channel 5 must comply with the CAP Code:
Creative is required ten working days before campaign start date.
All creatives are subject to Channel 5 approval.
Please refer to Channel 5’s standard terms and conditions.

4. The Gadget Show Display formats and technical specs Ad formats
Leaderboard
728x90
MPU
300x250
Expandable Leaderboard
728x90 (start)
728x315 (maximum expansion)
Expandable MPU
300x250 (start)
450x500 (maximum expansion)
Masthead/Billboard
970x250
Halfpage/Double MPU
300x600
Reskin/Takeover
Please see pg. 6
Additional details
File formats
gif, jpeg, png, swf (with gif back-up file) and 3rd party tags
Flash
Flash (swf) files must include a ClickTAG (see pg. 8)
Maximum creative weight
40kb (excluding 3rd party tags)
Further spec guidelines
All advertising submitted to Channel 5 must comply with the CAP Code:
Creative is required ten working days before campaign start date.
All creatives are subject to Channel 5 approval.
Please refer to Channel 5’s standard terms and conditions.

5. Creative is required ten working days before campaign start date.
Milkshake
Display formats and technical specs
Ad formats
Leaderboard
728x90
MPU
300x250
Skyscraper
120x600
Reskin/Takeover
781x425
Additional details
File formats
gif, jpeg, png, swf (with gif back-up file) and 3rd party tags
Flash
Flash (swf) files must include a ClickTAG (see pg. 8)
Maximum creative weight
40kb (excluding 3rd party tags)
Further spec guidelines
All advertising submitted to Channel 5 must comply with the CAP Code:
Creative is required ten working days before campaign start date.
All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions.

6. Reskins and Takeover CPM rates for advertising across our websites
RESKIN SPECIFICATION
Dimensions
1280x650
Top margin
110 pixels
Left/Right margin
170 pixels
Maximum creative weight
100kb
File format
gif, jpeg or png
ADDITIONAL DETAILS
Reskins must have a single background colour or fade to a single block colour on all sides.
White and grey must not be used as the dominant background colour
Text must not appear in the centre of the top margin as this will be obscured by the leaderboard
Creative must be supplied ten working days before campaign start date.
All creatives are subject to Channel 5 approval. Creative amendments may be required.
A transparent template of the Channel 5 website can be downloaded by double-clicking the PNG icon below.

7. PageSkin Rich Media skins from InSkin
PageSkin™ is an interactive online display ad format that wraps around the entire webpage on Channel5 and The Gadget Show.
This dynamic and high-impact format dominates the web page without disrupting the user experience. With scrolling sides to keep the advertiser’s message in the user’s eye line as they scroll the page this format offers a viable alternative to traditional static reskins.
PageSkin Plus™ allows advertisers to display a larger branding message at the top of the page with the ability to embed video or interactive content within the skin.
PageSkin™ is compatible with both traditional desktop/laptop web-browsers and tablet devices.
The majority of PageSkin™ ads will be built by the PageSkin™ Media Design team. A visual brief, fonts, logos and any images will need to be provided.
For more information on this enhanced format please contact the sales team.

8. Flash files Rich media specifications
How to assign a clickTAG for Flash v7-10 using ActionScript 2.0
A clickTAG is a parameter used in Flash banner ads. The parameter is a variable that defines the destination URL. The clickTAG enables the ad server to gain metrics such as the amount of clicks and impressions enabling advertisers to evaluate how effective the ad campaign has been
To properly track clicks with a flash ad, the original source file (.fla) must be prepared to receive click-through parameters. Destination URLs must not be hardcoded into the ad as this will prevent click tracking.
The code below will allow the adserver to dynamically assign a destination URL to the ad:
on (release) {    getURL (_root.clickTAG, "_blank");   }
Edit the .fla file
If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the SWF.
A clickable flash object such as a button or “hitarea” in the flash movie clip will require some actionscript attached to it.
Associate the on (release) event with that object.
Place the clickTAG actionscript (listed above) as the instructions for the “on(release)” event.
Make sure to check off the "Expression" checkbox for the URL field that is the variable for the getURL actionscript function.

9. Contact Us Sales Ad Operations How to get in touch Gareth Jones
Head of Digital Sales T: E:
Please send all copy and rotation instructions to
Emma Jewitt
Digital Sales Manager T: E:
Aimee Goldsmith
Operations Controller T: E:
Chris Mills T: E:
Tajinder Kang
Traffic and Analytics Executive T: E:
Frankie Hall
Digital Sales Assistant T: E:
Ashley Beepur
Traffic and Analytics Assistant T: E: