1. Rick & Don’s session The Business Landscape for Partners

2. Agenda Level Set What’s new in H1 2009 What’s coming in H2 2009/2010 Upside to your business – actionable

3. ““More Mobility – Less Budget” Aberdeen Group March 2009 216 organisations interviewed from North America, Europe and Asia Pacific) http://www.aberdeen.com/summary/report/benchmark/5724-RA-mobility-economic-downturn.asp Adoption of mobility: Less than 2% of respondents have no plan to implement mobility now or in the future Mobility Initiative20062009 In Place59%84% No Plans19%1%

4. The Joys, Pains Of Switching Smart Phones Because I regularly use both gadgets and am accustomed to their different features, I have included fresh observations from five people who recently switched from BlackBerrys to iPhones. Smartphones – and Challengers - To Take Global Share We also forecast the vendor landscape; predicting vertically integrated “challengers”, like Apple, RIM, Palm, and possibly others, will take significant market share from some incumbent cellphone, PC, and consumer electronics vendors. Others that, in our view, are positioned to benefit include: 1) carriers that “get it”; 2) smartphone suppliers/partners; and, 3) emerging/transplanted web, software, content, and media businesses.

5. Converged Devices in FY09

6. Primary Mobile Business Experiences

7. Extending Platforms in Action

8. Single Number Reach Scenario: Alex calling Ben Alex select “Work Call” (signal goes trough the cellular network data channel) Alex and Ben both receive call back from OCS (signal goes through cellular network voice channel+ PSTN)BenAlex PSTN

9. What happened in 08/09 SCMDM 2008 SP1 –designed to cost-effectively support large-scale Multiple Instance: Supports deployments where multiple points of control are required within a single forest. PIN Reset: Allows users to request a PIN reset on their device Active Directory/Windows Server 2008: support for Windows Server 2008 Active Directory functional level. Performance/Scalability: Increased system capacity. Customer deployments –FMCG, Policing, Agriculture, government AND...

10. Security Security Security Windows Mobile 6.1 and Systems Centre Mobile Device Manager achieve globally recognised certification Common Criteria Evaluation Assurance Level 4 (EAL4). Windows Mobile 6.1 operating system System Centre Mobile Device Manager 2008 and Service Pack 1

11. What does that mean Security : EAL4 A compete differentiator with Blackberry 1.Data at the IN-CONFIDENCE classification can be stored on the device (at rest) and sent over the air (in transit) to their enterprise 2.Complete the Crypto review is to allow for up to RESTRICTED data

12. Shoulder to the Wheel Windows Mobile Enterprise Roadblocks –Data plans & cost control –Support : phone, OS, Exch ActiveSync Who do you call ? One throat to choke –Better User Interface

13. Solving problems with Telstra Cost –Utilising infrastructure you have paid for Exchange, OCS, SharePoint, Intranet via Active Sync –Cost Certainty - Fixed monthly fee –All traffic included when in MDM tunnel Support –Integrated Support –Certified & Tested Devices Performance –Next G™ (high Speed & Coverage) –Only network optimised for AS & MDM

14. Exchange is GREAT Breadth Messaging Play

15. Leader in Gartner enterprise wireless e-mail MQ Outlook Mobile – Exchange 2010 update coming

16. Security - answers for customers “Even Microsoft (and yes, it hurts to say something nice about Microsoft) has a secure remote wipe function with Windows Mobile that actually works.” “If you’ve implemented the iPhone (which is clearly a consumer phone and NOT an enterprise phone as currently designed), you’ve hung yourself out to dry if a phone “goes missing” with confidential data.” http://ridethelightning.senseient.com/2009/07/iphone-security-a-complete-misnomer.html

17. Microsoft Mobile Enterprise Solution MMEP (Microsoft Mobile Email Plan) –A fixed monthly pricing plan per service per month –All data usage related ActiveSync PIM* –Plus 100Mb of WAP/modem usage per service per month * –End-to-end technical phone support from Telstra, which is backed by Microsoft Premier Support ** * while the Smartphone is on the Telstra Next G network in Australia 1/3 ** for your nominated IT representative ^ available from 8am – 6pm local time Monday to Friday on days which are not national public holidays.

18. Microsoft System Center Mobile Device Manager 2008 Depth SOE Play

19. Microsoft Mobile Enterprise Solution MMSP (Microsoft Mobile Services Plan) –A fixed monthly pricing plan per service per month proposition incorporating: –Email and data usage through the Microsoft SCMDM VPN 2 * –CAL for Microsoft SCMDM for the service whilst it remains connected to the plan –End-to-end technical phone support from Telstra, which is backed by Microsoft Premier Support ** Unleash your customers current infrastructure * while the Smartphone is on the Telstra Next G network in Australia 1/3 ** for your nominated IT representative ^ available from 8am – 6pm local time Monday to Friday on days which are not national public holidays.

20. Windows phone RIM/Blackberry vs Exchange Architecture Microsoft Exchange Servers BlackBerry Enterprise Server Corporat e Firewall Internet Wireless Networks BlackBerry Network Operations Center

21. Getting after Blackberry - TCO https://roianalyst.alinean.com/microsoft/mobile/launch.html

22. 1.IT Services 2. Selling Connected Experiences 3. Deploying Mobility Solutions Partner Opportunities IT Services Device/Plans Retail Device/Plans Commission Device/Plans IT Services MO or Disti ISV Application Sales/Deployment

23. Offer a complete mobility solution with ICT Include Windows Mobile® smartphones in your sales today Just add Windows Mobile® smartphones and a Telstra Next G™ connection to your solution Add a suite of services from Telstra such as Business Broadband, Mobile Broadband, Fixed lines and so on…

24. Increase your revenue with Windows Mobile® Customer Pays Upfront (appears on Telstra bill) $0$99 Customer monthly plan $99$129$149 Dealer outlays Nil Dealer receives $110$150$190 And that’s per device – a 20 staff customer could add $3800 in gross profit

25. What’s new in 6.5

26. Summary Not expecting love  Hammer at Enterprise Advantages –Extending MS platforms to the mobile screen –TCO and architecture advantage –Security differentiator –LoB is our heritage Telstra delivering –Fixed price, support and muscle –Opportunity to make trailing revenues Developer readiness for next wave