1. The Ohio State University South Centers Linking Research and Entrepreneurial Commercialization

2. Introduction Why Commercialization Fails Phases of Commercialization State of Ohio Entrepreneurial Initiative Case Study on University/Entrepreneurial Research Linkage Conclusions

3. Why commercialization fails…….  Access to funding  Access to expertise  Failing to recognize need for project abandonment  Failing to identify change of strategy  Access to adequate informational resources

4. Commercialization Process  Idea  Market Analysis  Research/Validation  Intellectual Property/Protection  Business Planning  Prototype/Design Beta Testing  Marketing Plan  Launch

5. Commercialization Phases

6. Ohio’s Support for Entrepreneurs  Entrepreneurial Signature Program (ESP)  Program Purpose: significantly increase the technology-based entrepreneurial commercialization  The OSU South Centers has received $2.1 million for commercialization of Agbioscience innovations

7. ESP Process - Preparation  Establish and develop the following criteria: Industry Problem Identification Innovation’s Solution Identification Project Milestones Established Determination of ESP proposal and components Business Plan or Concept Paper Financial Projections Capital Access Plan Service Provider Identification

8. Case Study - Around the World Gourmet  The Project Partners: CEO Around the World Gourmet The Ohio State University College of Food Science The Ohio State University South Centers The Entrepreneurial Signature Program The Center for Food Technology SBIR Submission

9. Case Study - Around the World Gourmet  The Problem: ATWG recognized the market need for a high quality gluten-free baked good, particularly for Celiac disease patients. The company did not have the expertise or capability of conducting research necessary to discover the process and ingredients for a high quality good.

10. Case Study - Around the World Gourmet  The Outcome: Development of proposals and business plan. Received $40,000 for the following activities:  $35,000 –research CFAES  $5,000 – CIFT membership to obtain an additional $25,000 of research funding  SBIR submission assistance from CFAES

11. University’s Role in Commercialization  Supporting commercialization of research  Build collaborative efforts  Create systematic approaches for information seeking behaviors: Academic Market Business