1. Thursday, August 13, 2015 Prasanna Mody, Chief Operating Officer Analytics Thursday, August 13, 2015 www.eBrandz.com

2. What is Analytics Software/solution to understand visitor usage of your website. Reporting who, what, why, where, when and why. Analytics can be as simple as a solution provided by your local web hosting vendor. What is Analytics Thursday, August 13, 2015 www.eBrandz.com

3. What is Analytics Thursday, August 13, 2015 www.eBrandz.com

4. Role of Analytics Very major role! (1) Can help to separate and measure different traffic channels Role Of Analytics Thursday, August 13, 2015 www.eBrandz.com

5. What is Analytics Thursday, August 13, 2015 ■ PPC vs SEO Click Tracks Role Of Analytics Thursday, August 13, 2015 www.eBrandz.com

6. Role of Analytics ■ PPC vs SEO Role Of Analytics Thursday, August 13, 2015 www.eBrandz.com

7. Thursday, August 13, 2015 ■ Old vs new visitors Click Tracks Role Of Analytics Thursday, August 13, 2015 www.eBrandz.com

8. Role of Analytics ■ Old vs new visitors Role Of Analytics Thursday, August 13, 2015 www.eBrandz.com

9. Role of Analytics (2) Can help to separate visitors as per geographic locations Role Of Analytics Thursday, August 13, 2015 www.eBrandz.com

10. Role of Analytics Role Of Analytics Thursday, August 13, 2015 www.eBrandz.com

11. Role of Analytics (3) Funnel tracking helps to find shopping cart abandonment rate. Identifying problematic steps can help to optimize and reduce abandonment rate. This in turn can increase online sales. Role Of Analytics Thursday, August 13, 2015 www.eBrandz.com

12. Role of Analytics Role Of Analytics Thursday, August 13, 2015 72% abandonment rate Thursday, August 13, 2015 www.eBrandz.com

13. Role of Analytics (4) Identifying most common computer configuration and check whether your website is compatible with such systems. Role Of Analytics Thursday, August 13, 2015 www.eBrandz.com

14. Role of Analytics e.g: Compatibility with Mozilla firefox & other browsers Role Of Analytics Thursday, August 13, 2015 www.eBrandz.com

15. Role of Analytics Role Of Analytics e.g: Website is configured as 1280 x 800 while most common visitors are 1024 x 768 Thursday, August 13, 2015 www.eBrandz.com

16. Role of Analytics (5) helps a lot to gather data before going for redesigning of website. Role Of Analytics Thursday, August 13, 2015 www.eBrandz.com

17. Role of Analytics (6) To gather data like conversion rate and ROI Role Of Analytics Thursday, August 13, 2015 www.eBrandz.com

18. Most Common Mistakes Trying to compare statistics from one analytics solution to another. Most Common Mistakes Thursday, August 13, 2015 It is okay if numbers don’t match! Thursday, August 13, 2015 www.eBrandz.com

19. Most Common Mistakes PPC vendor numbers do not match Web Analytics reports. Most Common Mistakes Thursday, August 13, 2015 =/ www.eBrandz.com

20. Most Common Mistakes Thursday, August 13, 2015 Loose Focus. Web Analytics should be aligned along with your business goals Thursday, August 13, 2015 www.eBrandz.com

21. Some Reports of Google Analytics Thursday, August 13, 2015 Visitors Overview Thursday, August 13, 2015 www.eBrandz.com

22. Some Reports of Google Analytics Thursday, August 13, 2015 Traffic Sources Overview: Can compare traffic with two different months. Thursday, August 13, 2015 www.eBrandz.com

23. Some Reports of Google Analytics Thursday, August 13, 2015 AdWords keyword position report: Will help you find the best position for your keyword. Thursday, August 13, 2015 www.eBrandz.com

24. Some Reports of Google Analytics Thursday, August 13, 2015 Site Search report: Keyword typed in by user to search within your website. This report can be helpful for Ecommerce website to find exactly which product, users are searching on your website. Thursday, August 13, 2015 www.eBrandz.com

25. Some Reports of Google Analytics Thursday, August 13, 2015 Content Overview: Helps to identify the flow of your visitors. Thursday, August 13, 2015 www.eBrandz.com

26. Some Reports of Google Analytics Thursday, August 13, 2015 Goal conversion rate: As per the report, 3AM to 11 AM and after lunch 1PM to 6PM has higher conversion rate. Thursday, August 13, 2015 www.eBrandz.com

27. New Features of Google Analytics Thursday, August 13, 2015 www.eBrandz.com

28. New Features of Google Analytics Thursday, August 13, 2015 Advanced Segmentation: enables you to isolate and analyze subsets of your traffic. Thursday, August 13, 2015 www.eBrandz.com

29. New Features of Google Analytics Thursday, August 13, 2015 Custom Reports: are reports you create, save, and edit to give you a specific view of your data. Thursday, August 13, 2015 www.eBrandz.com

30. New Features of Google Analytics Thursday, August 13, 2015 Motion Charts : a data visualization tool. Thursday, August 13, 2015 www.eBrandz.com

31. New Features of Google Analytics Thursday, August 13, 2015 New Account Management Dashboard: Meaningful data and clear visual cues (green is good, red is bad) help alert you to areas requiring more attention. Thursday, August 13, 2015 www.eBrandz.com

32. New Features of Google Analytics Thursday, August 13, 2015 Integrated Reporting with AdSense Thursday, August 13, 2015 www.eBrandz.com

33. Analytics Vendors available Thursday, August 13, 2015 Google AnalyticsWeb Trends Omniture Click Tracks Core MetricsVisistat Thursday, August 13, 2015 www.eBrandz.com

34. Thursday, August 13, 2015 Analytics Vendors available Thursday, August 13, 2015 www.eBrandz.com

35. Other analytics program to look out for Microsoft adCenter Analytics ( Beta) http://advertising.microsoft.com/search-advertising/adcenter-analytics Thursday, August 13, 2015 Analytics Vendors available Thursday, August 13, 2015 www.eBrandz.com

36. Other analytics program to look out for Yahoo Analytics (Previously Indextools…in queue for release) http://web.analytics.yahoo.com/features.php Thursday, August 13, 2015 Analytics Vendors available Thursday, August 13, 2015 www.eBrandz.com

37. Thursday, August 13, 2015 Analytics Vendors available Thursday, August 13, 2015 www.eBrandz.com

38. Thursday, August 13, 2015 www.eBrandz.com