1. Entrepreneurial Strategy
Generating & Exploiting New Entries

2. New Entry Offering a New product to new or established market
Offering an established product to a new market
Creating a new organization (whether the product or the market is new or not)

3. Resource - Source of Competitive Advantage
Creating a resource bundle that is:
valuable,
rare and
inimitable.
Market Knowledge
Technological knowledge

4. Entry Strategy for New entry Exploitation
First Movers develop a cost advantage
First movers face less competitive rivalry
First movers can secure important channels
First movers are better positioned to satisfy customers.
First movers gain expertise through participation.

5. Some Disadvantages… Environmental Instability Customer uncertainty
Demand uncertainty
Technological uncertainty
Lead time

6. Risk Reduction Strategy
Narrow –Scope Strategy
Broad- Scope Strategy
Imitation Strategy
Managing Newness

7. Strategies for Growth & Managing Implications

8. Growth Strategies

9. Diversification Backward Integration Forward Integration
& Horizontal Integration
Related
Unrelated

10. Implications of Growth
Pressures on existing financial resources
Pressures on Human resources.
Pressures on management of employees
Pressures on the Entrepreneurs time

11. Overcoming Pressures on existing Financial Resources
Managing Cash Flow
Managing Inventory
Managing Fixed Assets
Managing Cost & Profits
Taxes
Record Keeping

12. Overcoming Pressures on the Management of Employees
Establish Team spirit
Communicate with employees
Provide Feedback
Delegate Some responsibility to others
Provide continuous training for employees

13. Overcoming Pressures on Entrepreneurs’ Time
Increased productivity
Increased Job Satisfaction
Improved interpersonal relationships
Reduced time anxiety and tension
Better health