1. RTV 3007 Intro to Television THE SIXTIES

2. THE SHAPE OF TELEVISION IN 1964 CBS pays $28 million for the rights to NFL Football. Turns a profit immediately. CBS pays $28 million for the rights to NFL Football. Turns a profit immediately. The instant replay transforms football from an incomprehensible jumble on screen to a ballet of end-runs, passes, strategy and coordination. The instant replay transforms football from an incomprehensible jumble on screen to a ballet of end-runs, passes, strategy and coordination. SuperBowl 1, 1967: https://www.youtube.com/watch?v=RvJY249NdI 4 SuperBowl 1, 1967: https://www.youtube.com/watch?v=RvJY249NdI 4

3. THE SHAPE OF TELEVISION IN 1964 Afternoon soap operas catch on and become very profitable. Days of our Lives 1966: https://www.youtube.com/watch?v=jbNw5pEHkg0 Afternoon soap operas catch on and become very profitable. Days of our Lives 1966: https://www.youtube.com/watch?v=jbNw5pEHkg0 Johnny Carson takes over The Tonight Show, launching late-night talk shows as a TV staple. https://www.youtube.com/watch?v=FacckmX3BkU Popular TV dramas were centered around the theme of clandestine international operations by the CIA: Mission: Impossible, The Man from U.N.C.L.E., I Spy and Get Smart. Netflix Johnny Carson takes over The Tonight Show, launching late-night talk shows as a TV staple. https://www.youtube.com/watch?v=FacckmX3BkU Popular TV dramas were centered around the theme of clandestine international operations by the CIA: Mission: Impossible, The Man from U.N.C.L.E., I Spy and Get Smart. Netflix

4. THE BIRTH OF CABLE TELEVISION Cable TV grew out of Community Antenna TV (CATV). Cable TV grew out of Community Antenna TV (CATV). CATV was popular in areas where broadcast reception was difficult. A large antenna was constructed and cables run from the antenna to individual homes. CATV was popular in areas where broadcast reception was difficult. A large antenna was constructed and cables run from the antenna to individual homes. By 1962, 800 cable systems served 850,000 homes. By 1962, 800 cable systems served 850,000 homes. FCC forbid cable systems from carrying anything but local broadcast signals until 1972. FCC forbid cable systems from carrying anything but local broadcast signals until 1972. Home Box Office launches in 1972. HBO was the first cable network to use satellite transmission. Home Box Office launches in 1972. HBO was the first cable network to use satellite transmission. By 1979, more than 16 million US homes subscribed to cable TV. By 1979, more than 16 million US homes subscribed to cable TV.

5. THE VIETNAM WAR – 1964 PRESIDENTIAL RACE US involvement in Vietnam was highlighted in 1964 presidential campaign US involvement in Vietnam was highlighted in 1964 presidential campaign GOP candidate Barry Goldwater suggested using “low-level atomic device” GOP candidate Barry Goldwater suggested using “low-level atomic device” Johnson campaign responded with the Daisy and Ice Cream ads: http://www.youtube.com/watch?v=-DhkY6d9uqQ http://www.youtube.com/watch?v=N5CHYSUfQ_Y Johnson campaign responded with the Daisy and Ice Cream ads: http://www.youtube.com/watch?v=-DhkY6d9uqQ http://www.youtube.com/watch?v=N5CHYSUfQ_Y Ads were developed by Doyle, Dane Bernbach Ads were developed by Doyle, Dane Bernbach Ads were shown on TV only once. They were replayed endlessly on news and talk shows. Ads were shown on TV only once. They were replayed endlessly on news and talk shows.

6. THE VIETNAM WAR –EXPANSION Johnson escalated US involvement in Vietnam in 1964, violating international agreements and limitations placed on the presidency by Congress. Johnson escalated US involvement in Vietnam in 1964, violating international agreements and limitations placed on the presidency by Congress. In 1964, US warships were attacked by North Vietnamese forces. The Senate passed the Gulf of Tonkin Resolution, which let the US use “all necessary measures” to “prevent further aggression.” http://www.youtube.com/watch?v=rd6z KqGcaOM In 1964, US warships were attacked by North Vietnamese forces. The Senate passed the Gulf of Tonkin Resolution, which let the US use “all necessary measures” to “prevent further aggression.” http://www.youtube.com/watch?v=rd6z KqGcaOM

7. PRESS COVERAGE OF VIETNAM WAR Although the press was largely supportive of the Vietnam efforts, American public opinion started to turn against US involvement. Although the press was largely supportive of the Vietnam efforts, American public opinion started to turn against US involvement. Johnson exerted great pressure on US news organizations to cover Vietnam War in a supportive manner Johnson exerted great pressure on US news organizations to cover Vietnam War in a supportive manner Press travelled with military in Vietnam. They were not censored and could go where they wanted to. Press travelled with military in Vietnam. They were not censored and could go where they wanted to. However, military reviewed all news reports after broadcast. Journalists who criticized the war were pressured. However, military reviewed all news reports after broadcast. Journalists who criticized the war were pressured.

8. PRESS COVERAGE OF VIETNAM WAR Some reporters defied the military. In 1965 Morley Safer of CBS reported on US soldiers torching the village of Cam Ne: Some reporters defied the military. In 1965 Morley Safer of CBS reported on US soldiers torching the village of Cam Ne: http://www.youtube.com/watch?v=hNYZZi25Ttg Fred Friendly resigned from CBS in 1966 when the network refused to air Senate hearings critical of the Vietnam War Fred Friendly resigned from CBS in 1966 when the network refused to air Senate hearings critical of the Vietnam War

9. Americans started turning against TV and “The Establishment” and embraced alternative media: underground film, off-Broadway theater, cafes, folk rock,, demonstrations, marches, sit-ins, teach-ins, love-ins. TV did not know how to handle hippies, yippies, teeny-boppers and peaceniks. CBS removed a performance by Pete Seeger from The Smothers Brothers Comedy Hour: http://www.youtube.com/watch?v=j3SysxG6yoE “Make Love Not War” was a popular slogan. Civil Rights movements linked their cause with the peace movement. Blowing in the Wind - https://www.youtube.com/watch?v=Ld6fAO4idaI Where Have All the Flowers Gone? https://www.youtube.com/watch?v=4Qt57c7rnHM THE GROWTH OF COUNTER-CULTURE

10. 1968 Johnson loses TV support for war. Cronkite sees a “stalemate,” Frank McGee (NBC) says US is “losing the war.” Johnson loses TV support for war. Cronkite sees a “stalemate,” Frank McGee (NBC) says US is “losing the war.” March 31 - Johnson withdraws from 1968 presidential race https://www.youtube.com/watch?v=2-FibDxpkb0 March 31 - Johnson withdraws from 1968 presidential race https://www.youtube.com/watch?v=2-FibDxpkb0

11. 1968 April 4 – Martin Luther King is assassinated in Memphis. http://www.youtube.com/watch?v=pi6NeuFr5Us April 4 – Martin Luther King is assassinated in Memphis. http://www.youtube.com/watch?v=pi6NeuFr5Us June 5 – Robert F. Kennedy is assassinated in Los Angeles. https://www.youtube.com/watch?v=bsYLelmN6BA June 5 – Robert F. Kennedy is assassinated in Los Angeles. https://www.youtube.com/watch?v=bsYLelmN6BA July – Riots erupt outside of Democratic National Convention in Chicago http://www.youtube.com/watch?v=epxmX_58tOo http://www.youtube.com/watch?v=MnqMTcdbGpg July – Riots erupt outside of Democratic National Convention in Chicago http://www.youtube.com/watch?v=epxmX_58tOo http://www.youtube.com/watch?v=MnqMTcdbGpg November – Richard M. Nixon is elected president https://www.youtube.com/watch?v=v3xT-lSIC7A November – Richard M. Nixon is elected president https://www.youtube.com/watch?v=v3xT-lSIC7A Imagine (1971) https://www.youtube.com/watch?v=DVg2EJvvlF8 Imagine (1971) https://www.youtube.com/watch?v=DVg2EJvvlF8

12. RTV3007* INTRODUCTION TO TELEVISION THE MOON LANDING

13. FIRST MOON LANDING – JULY 20, 1969 Apollo 11 crew – Buzz Aldrin, Neil Armstrong Realization of a goal set by Pres. John F. Kennedy NASA’s fifth manned space mission Broadcast to a world-wide audience Actions of the astronauts were scripted for a TV audience CBS Coverage (some animation used): http://www.youtube.com/watch?v=sJv5_y2l5as First Moon Walk: http://www.youtube.com/watch?v=RM

14. RTV 3007 * INTRODUCTION TO TELEVISION THE END OF NIXON

15. May 4, 1970 - Kent State Shootings https://www.youtube.com/watch?v=68g76j9VBvM June 17, 1972 - Break-in at the Watergate Hotel https://www.youtube.com/watch?v=hsx7TZ-r4b4 May 17-August 7, 1973 - Watergate hearings televised http://www.youtube.com/watch?v=IfXPcQroX1U March 1, 1974 – Indictment of “Watergate 7” August 9, 1974 - Nixon Resigns http://www.youtube.com/watch?v=ZEOGJJ7UKFM April 30, 1975 - The Fall of Saigon ABC - http://www.youtube.com/watch?v=ICFI0nUvJVo ITN - http://www.youtube.com/watch?v=3AiyFF9qOls