1. Post, Tweets, Hashtags? Social Media Works!

2. 2Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Control Panel

4. 4Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Why Use Social Media? Future Lions club members are on Facebook, Twitter and other social media sites Take control of your club’s publicity Expand your club’s reach and network Easily share your club’s information Invite people to your activities Post photos and videos Social media appeals to younger generation Free advertising for your club

5. Facebook

6. 6Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Should I Create a Page or Profile? Cover Photo Profile Picture Newsfeed

7. 7Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Tag Someone Add a Location Add a Photo or Video Facebook Post

8. 8Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Sample Post

9. 9Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Likes, Comments and Shares

10. 10Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Ideas for Posts An up close look at one of your service projects Information about your next club meeting The benefits of being a Lion A member profile Testimonials about your club Information about volunteering Ask questions Share other club’s posts or LCI’s posts

11. 11Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Facebook Events

12. 12Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Sample Event

13. 13Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Facebook Tips for Lions Clubs Posts that include a photo or a video receive more likes and shares. Shorter, succinct posts are better received. Be timely in your response to comments and messages. Ask your followers for their thoughts and feedback to create an engaging conversation. Frequent posts remind others of your club, however too many posts may cause people to un-follow you. Appoint someone to be responsible for managing the page. Follow LCI’s Facebook Page and share our posts.

14. Twitter

15. 15Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Twitter for Your Lions Club What is a twitter handle and what should ours be?  @OakBrookLionsClub What is a tweet and how many characters can it be?  Post  140 characters What is a hashtag (#) and what is it used for?  #lionsclubs

16. 16Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Twitter for Your Lions Club What should I use Twitter for? Sharing news and links. Retweet others to build relationships. Follow other organizations in your community. Live tweeting during your service project.

17. 17Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Twitter Profile Profile Header Profile Picture Twitter Feed

18. 18Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Sample Tweet Hashtag Mention Video Link

19. 19Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Twitter Tips for Lions Clubs Use hashtags, but no more than two per tweet. Update your profile picture and header. Tweeting with a photo makes your tweets more popular. Mention other Twitter users with their twitter handle. Re-tweet LCI and other organizations posts to gain more followers.

20. 20Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Other Social Media Outlets LinkedInFlickrInstagramPinterest

21. Mahesh Chitnis, District Governor District 16 J

22. 22Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Putting things in context

23. 23Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Using Social Media for Lions Clubs- Club Administration Communication  Newsletters ○Google Groups ○Constant Contact ○Mail Chimp  Greetings ○E-cards  Project communication ○Google Groups ○Constant Contact ○Mail Chimp ○Forums Information/Training ○Blogs ○Webinars/Netcasts Meetings  Invitations ○Evite ○Facebook Events ○Twitter Reminders ○Texting/SMS/Whatsapp  Conducting Meeting ○Google Hangout ○Skype  Minutes/Records ○Google Docs ○Dropbox

24. 24Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Using Social Media for Lions Clubs- Public Relations Networking  Facebook/Linkedin  Google+ Media Sharing  Youtube/Reddit Micro-blogging  Twitter Blogging  Wordpress Bookmarking  Stumbleupon Group communication  Skype/Google Hangout  Conference calling  Webinars/Netcasts

25. 25Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Using Social Media for Lions Clubs- Service Activities and Fundraising Service Activities  Planning & Organization ○Google Doc  Scheduling the message ○Bufferapp  Micro-volunteering Fundraising ○Causes ○Paypal ○Amazon

26. 26Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Tips Choose right tools Define Goals/Objectives Plan/Strategize Act  Build Relationships ○Provide Value ○Be friendly and helpful ○Nurture your network  Set expectations ○Size is not everything ○Don’t leave it to chance ○Go Beyond Focus Group ○Don’t Dismiss anyone  Reach out ○Time management ○Connect, Don’t ask favor ○Keep it short  Make it a habit ○Regular Contact ○“No” is not personal ○Try different media/approach ○Follow up Track and Adjust

27. 27Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Attitude is everything

29. 29Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! How to Create an Account

30. 30Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Social Media Resources LCI’s social networking list: http://www.lionsclubs.org/web/ Lions smile team (Social Media Including Lions Everywhere): http://www.lionssmile.org/ Free Lions artwork: http://www.pinterest.com/lionsc lubs/marketing-promotional- images/

31. 31Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! QUESTIONS??

32. 32Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Upcoming Webinars DateTopic Tuesday, October 28, 2014 10 a.m. – 11 a.m. (CDT) How to Apply for a Membership Grant Did you know that LCI offers funding options for districts and multiple districts to help support membership growth initiatives? Learn what types of funds are available and the steps you can to take to apply! Thursday, January 29, 2015 2 p.m. – 3 p.m. (CST) Show Your Lions Pride with Awards and Recognition Lions Clubs International offers many awards to recognize Lions, clubs and district for outstanding efforts. This webinar will review ways to earn recognition in areas of membership growth, years of service, member satisfaction and more!

33. 33Lions Clubs InternationalPosts, Tweets, Hashtags? Social Media Works! Contact Us Extension and Membership Division: extension@lionsclubs.org 1-630-468-6734