1. Old people tag STUFF YOU SHOULD KNOW ABOUT NEWSPAPERS

2. For starters …

3. NEWSPAPERS ARE A MASS MEDIUM

4. Australians buy 20 million newspapers every week Source: ABC

5. More people read a newspaper every week than use the internet every month Source: Roy Morgan Single Source. People 14+, read any Newspaper incl. communities in last 7 days/ accessed the Internet at least monthly, July 09 – June 10

6. We’re talking mass? So how do newspapers stack up against the world’s biggest viral campaigns?

7. 70 million

8. 22 million

9. 12 million

10. 9 million

11. 7 million

12. 4.3 million

13. 4.1 million

14. 750,000

15. Source: Roy Morgan Single Source. People 14+, total average issue readership of national and metropolitan daily (mon-fri) newspapers, Jul 2009 – Jun 2010.

16. That’s EVERY Tuesday. Week in week out. Tuesday is just your average day for newspapers too. And that’s just Australian ‘views’ (not a global audience)!

17. The MasterChef final was watched by 5.2m people every week! Sunday metro newspapers dish up 7.2m readers every week! Source: OzTAM ratings average reported by SMH/Mumbrella including regional viewers. On average, 7.2 million people read Sunday metropolitan newspapers every week (Roy Morgan Research, July 2009 – June 2010. All people 14+. Net readership).

18. YOUNG PEOPLE READ NEWSPAPERS

19. Readership Source: Roy Morgan Single Source 12 months ending December 2009, 5 cap cities, People 14-24 TV Source: : OzTAM Weeks 1-52 2009, 5 cap cities, People 14-24 Australian newspapers reach more 14-24 year olds every week than commercial TV does

20. Readership Source: Roy Morgan Single Source People 14-29, read any newspaper incl. communities in last 7 days/visited Facebook in last 7 days, July 09-June10

21. More than twice as many read a newspaper every week than download music every 4 weeks 16-24s Source: Roy Morgan SingleSource. Read any newspaper incl. communities in last 7 days (78%)/ Downloaded music in the last 4 wks (35%). Jan-Dec 2009

22. Click to view video in YouTube: http://www.youtube.com/watch?v=vvD9WBqwDZM http://www.youtube.com/watch?v=vvD9WBqwDZM

23. NEWSPAPERS ARE MULTI-PLATFORM BRANDS

24. Printed newspapers provide a m i n d e x p a n d i n g read Newspaper websites scratch the news itch

25. Printed newspapers provide a m i n d e x p a n d i n g read Newspaper websites scratch the news itch

26. Red Dust Storm hit Sydney Scratched the news itch reader photos and reports as the event unfolded A mind expanding read made sense of why and how it had happened Complementary reader experience

27. Rudd/Gillard leadership spill Scratched the news itch Actions and reactions (including Julia’s parents) A mind expanding read ‘Anatomy of a rebellion’ How it happened Complementary reader experience

28. Source: TBA – awaiting final News Ltd numbers Newspaper apps

29. WHAT MAKES NEWSPAPERS UNIQUE

30. Australians consider newspapers the most ABSORBING DYNAMIC REPUTABLE of any main media

31. A unique vehicle for advertisers to leverage the news

32. And numerous ways to connect powerfully with consumers

33. Strategic roles for newspapers “Gives me a good feeling about Abbott’s Village Bakery” Average newspaper ad Abbott’s Village Bakery newspaper ad

34. Strategic roles for newspapers Average newspaper ad Woolworths Home Brand newspaper ad “Encourages me to think differently about Woolworths Home Brand”

35. Strategic roles for newspapers Average newspaper ad Red Meat newspaper ad “Gives me more information about red meat”

36. Strategic roles for newspapers Average newspaper ad Target Fathers Day Sale newspaper ad “Gives me a reason to buy, use or find out more about Target’s Fathers Day sale”

37. Strategic roles for newspapers Average newspaper ad NSW Health newspaper ad “Raises an important issue (STIs)”

38. Strategic roles for newspapers “Reminds me of the TV advertising for McDonalds Grand Angus Burger” Average newspaper ad McDonalds Grand Angus Burger newspaper ad

39. YOUR ONE STOP SHOP FOR EVERYTHING ABOUT NEWSPAPERS

40. www.thenewspaperworks.com.au Over 900 ads Search by category High res downloads Updated weekly Over 120 Aus & OS case studies Circ, readership, ad revenue in one place Inspiring use of newspapers Find a newspaper quickly! - Monthly newsletter - E-alerts -Breaking campaigns -RSS feeds

41. A MASS MEDIUM READ BY ALL AGES MULTI-PLATFORM STRATEGICALLY VERSATILE WWW.THENEWSPAPERWORKS.COM.AU