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Published byMiranda Andrews Modified over 9 years ago
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Internet eCommerce 101 Or, how to enjoy your summer... profitably Or
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Tanya Ignacek, Director of Sales & Operations
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Stuff you want to talk about Are online sales right for the Promo industry? Isn’t it complicated? How will it help my business? Where do I even start?
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Really, shopping online?
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Online shopping trends 83% 81% 85% 53% 87% Percentage of people who have shopped online by area Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010
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Online shopping trends Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010 Books 44%
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Online shopping trends Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010 Clothing 36%
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Online shopping trends Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010 Airline Tickets 32%
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Online shopping trends Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010 Electronics 27%
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Online shopping trends Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010 Hotel Reservations 26%
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Online shopping trends Source: US Department of Commerce eCommerce grew 16.1% in 2011
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TOP 10 Internet Retailers
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#10 Source: 247wallst.com December 29, 2011
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#9 Source: 247wallst.com December 29, 2011
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#8 Source: 247wallst.com December 29, 2011
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#7 Source: 247wallst.com December 29, 2011
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#6 Source: 247wallst.com December 29, 2011
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#5 Source: 247wallst.com December 29, 2011
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#4 Source: 247wallst.com December 29, 2011
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Take a guess on #3
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#3 Source: 247wallst.com December 29, 2011
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And #2?
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#2 Source: 247wallst.com December 29, 2011
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Last, but not least... #1
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#1 Source: 247wallst.com December 29, 2011
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But could it work for promotional products?
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Stats from 2011 Source: 2012 PPAI Report
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Stats from 2011 Source: 2012 PPAI Report
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Other trends Source: Internet Retailer 6/26/12 Summertime can bring about a low spot in e-retail commerce Average order drops 2.8% in July and 4.8% in August Best weeks for e-retailers to take a summer vacation? Week of July 23rd When does it pick up? Week of August 27th - increase of 19% over week of July 23rd
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Hmmm, a Company Store?
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Let’s hear from others... Source: BrightStores archives “After our company store went live, all of our employees were really pleased that they could find our branded merchandise in one place.” “The look and feel of our company store gives us a very updated presence. Thanks for the facelift!”
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Nope! It’s as easy as 1, 2, 3 Is it difficult?
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Are you going to count again? Quite honestly? Yes, we are!
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~ ONE ~ ASSESSMENT Pick the store that’s right for you and your client We will be right here to help you find the best fit
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~ TWO ~ BUILD It’s easy! You can do it yourself Or choose our custom design service Together we can build a fantastic store to meet your client’s requirements
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~ THREE ~ LAUNCH Deliver a great looking, robust Online Company Store Program that’s perfect for your client Enjoy being a hero
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~ And voila! ~ A COMPANY STORE is born!
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Now, a Company Store is going to help me, how?... “You tell ‘em Ralph!”
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Let’s start with why it won’t work for you...
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I’m already wildly successful My client’s prefer it when I drop off 15 catalogs that they can browse through No one uses the internet to buy things! Top Reasons to Not Use Company Stores
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I have no idea how to use them and they scare me to death. Not to mention, who has the time to learn? Real reasons?
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That’s Why We’re Here! We can, and will, make this easy on you Our Expert Team is now Your Expert Team - to create your perfect Store
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Okay, so what other reasons are there to offer Company Stores? “Yep, what else should we know?”
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Financial Benefits Ordering Efficiencies Streamlined Order Taking Tool
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Brand Management Control the Brand Maintain Logo Integrity
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Offer your client a tool to help them control spending Provides you with another opportunity to show your partnership with your client - looking out for their needs Spending Control
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Security Disaster Recovery Plan PCI Compliant American Express, First Data, BestBuy, and many more - trust BrightStores for security
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Program Support
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Recognition & Award Programs “You did real good today Ralph”
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Uniform Programs
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Customer Satisfaction
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I can’t get no satisfaction Satisfaction: (noun) A fulfillment of a need or desire
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Potential Potential Sales Potential Growth Potential for greater customer loyalty
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Here’s a thought... Let the Company Store Experts make this easy for you Buy a Classic Package and become a hero to your top 15 clients Go to the beach
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Time’s a wastin’...
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