Presentation is loading. Please wait.

Presentation is loading. Please wait.

Proposal by Noot Inc. October 1, 2014. CLIENTS (Past & Present)

Similar presentations


Presentation on theme: "Proposal by Noot Inc. October 1, 2014. CLIENTS (Past & Present)"— Presentation transcript:

1 Proposal by Noot Inc. October 1, 2014

2 CLIENTS (Past & Present)

3 Core Capabilities PR Media Relations & Branding Placement of Authored Articles Thought Leadership Press Releases Product Launches Media Tours Social Media

4 Toyota Pro Celebrity Race Part of the annual Toyota Grand Prix of Long Beach 19-year client Coverage includes: Case Studies

5 Mcgladrey Capital Markets 8-year Client Objective: Secure market leadership positioning through authored articles and high profile interviews

6 GlassRatner Advisory & Capital Group Objective: Raise visibility of GR’s automotive bankruptcy and financial service capabilities in core automotive publications reaching dealership owners

7 Mozaic Branding Objective: Obtain coverage in high profile entertainment business press for launch of new YouTube/Advertising firm

8 Client And Media Endorsements “Sharon has opened up many new media outlets and enhanced our company's exposure to key decision makers.” “For over the past decade, Sharon has continued to demonstrate exceptional responsiveness to client needs coupled with an ability to achieve exceptional media results on a consistent basis on behalf of the long standing Toyota Pro/Celebrity Race featured during the Toyota Grand Prix of Long Beach.” -Les Unger, former National Motorsports Manager, Toyota Motor Sales USA - Paul Wafer, Principal, Alpha Consulting Group

9 Client And Media Endorsements “Sharon has delivered exceptional results in the placement of my articles and is a pleasure to work with.” “Sharon Noot is so effective at what she does because she cares -- about her client, yes, but also about the members of the media she works with. Sharon builds relationships and in so doing builds up her clients.” - Ken Baker, Chief News Correspondent, E! Entertainment -Mike Issa, Principal, GlassRatner Advisory & Capital Group”

10 Trophy Skin Objectives  Secure thought leadership positioning in the in- home skincare treatment market  Develop solid relationships with influential health & beauty experts across all media platforms – bloggers, TV, magazine, etc.  Implement world-class product sampling/review system  Penetrate and own the extremely profitable Latina market

11 Acheiving Thought Leadership Positioning  Case Studies  Authored Articles  Speaking Opportunities  Interviews

12 “Hispanic women on average spend 28 percent more on cosmetics, perfume and bath products than other customers. -New Strategist, 2009 Insert graphic “The Cosmetic Curve” Owning The Latina Market

13 “The U.S. female Hispanic market is more than 23 million strong and has a spending power of $479 billion.” - Latina Retail Shopping Study “In addition, Hispanic women plan to spend more money on beauty and beauty aids than other demographic, shop for pleasure, and love to be engaged in beauty conversations, spending on average 48 minutes at beauty counters, versus 22 minutes for non-Hispanic consumers. In addition, she is six times more likely to try or buy a new product if she is given an in-store demonstration.” -Patricia Kelpie, Director, Strategic Development- Fashion and Beauty, Revolucion Hispanic Brandmakers Owning The Latina Market

14 -Patricia Kelpie, Director, Strategic Development- Fashion and Beauty, Revolucion Hispanic Brandmakers “The Latina community represents one of the fastest growing beauty and fashion demographics today. In fact, the Hispanic market is leading consumer confidence indexes, appears to be fairing better, and presenting growth opportunities in hair, beauty, and personal care. Emphasis on beauty in the Hispanic market is generational, and that beauty rituals are instilled at an early age, from ear piercing, to makeup, dressing up, and the continual parental pride that manifests in presenting their children in fashionable finery.”

15 Owning The Latina Market “Latinas are known for their self- confidence, and for carrying themselves with pride. However, it’s not a secret that skin problems can undermine anyone’s self-esteem. Common Latina skincare concerns include uneven skin tone, acne, and hyper-pigmentation, to name a few.” - Dr. Maritza Perez, Certified Dermatologist, Immunodermatologist, Cosmetic Dermatologic Surgeon, and dermatology expert for Olay


Download ppt "Proposal by Noot Inc. October 1, 2014. CLIENTS (Past & Present)"

Similar presentations


Ads by Google