1. Your Best Season Weeks 1 & 2

2. Your Offer Email copy Sales process Email delivery system Measuring and following up Your Best Season – Strategy ©Yvonne Halling 2014

3. Weeks 1 & 2 Your financial goal Deciding on your offer or offers Pricing your offers Using a survey if appropriate Deciding on how to present your offer – video/blog/emails/letters/phonecalls Creating a sales process for your offers/calls to action

4. Your offer Two ways: An event that’s already going on in your area, or that you can create at your B&B for which there is already a demand or a demand that you can create Find out what they want and then create that and offer it to them

5. An existing event Position yourself as the « go to » person on this event Create a page on your website Use emotional language in your copy Use video wherever possible Add calls to action to encourage people to book/email you Create a series of blog posts linking to your page, around this event Use social media to create excitement Create a series of emails for your past guests (and future guests)

6. Examples of existing events Habits de Lumieres, Epernay every December http://bedandbreakfastinchampagne.com/champagne-christmas- epernay# http://bedandbreakfastinchampagne.com/champagne-christmas- epernay# Reims Wine Festival, Reims every November http://bedandbreakfastinchampagne.com/reims-wine-festival

7. Find out what they want Research by surveying your past guests Use Survey Monkey (it’s free) Create a series of questions to get some information When you find out what they want Create that and then offer it to your past guests (and future guests)

8. Example of creating an offer based on research http://bedandbreakfastinchampagne.com/champagne-tours-and- tastings http://bedandbreakfastinchampagne.com/champagne-tours-and- tastings

9. Questions for your Survey What did you appreciate overall about staying at (your B&B)? What did we have that you loved the most? What did you want that we didn’t have? What specifically would entice you to return or refer (your B&B)?

10. Pricing your offers Not fixed in stone Calculate what it costs you to provide Estimate the « value » of this to your guests Come up with a figure that you feel comfortable with, and that makes you at least 50% profit

11. Homework Survey your past guests as appropriate Create an offer and price it Decide on your sales process Create the webpages/videos/blog posts as appropriate Post in the private Facebook group for everything Let us see what you’re doing for feedback