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Published byMonica Gibbs Modified over 9 years ago
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Mike Bowman, Inc. Having a Successful Open House
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Course Objectives : Learn How to Have an Effective Open House Preparing on the Internet Letting the Neighbors Know Postcards to "Move Up Neighborhoods" Signage, Signage, Signage The Day of the Open House What to bring What to say Mike Bowman, Inc. Home Work: Hold an effective Open House
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Mike Bowman, Inc. Reaching the "Masses" via the internet... More and more people receive their information and news via the internet. You can expand your outreach and increase your traffic by using these internet vehicles: Facebook NTREIS MLS Craig's List 21 online
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Mike Bowman, Inc. Posting your "Open House" on Facebook allows your "Sphere" to announce your property to others… Be sure to give plenty of notice, do not post the day before or the day of the open house. "Facebook"
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Mike Bowman, Inc. "Post on Craig's List via E-properties" 1. Click on the property you want to hold open
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Mike Bowman, Inc. 2. Then click on the "Open House" tab
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Mike Bowman, Inc. 3. Put in the open house date & the time then click "save". Note: Be sure you are using Internet Explorer as your browser
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Mike Bowman, Inc. 4. Click on the "Tools" button
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Mike Bowman, Inc. 5. Click on the "Craig's List poster" and post like you would normally on Craig's List Note: Your posting is only effective for three days.
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Mike Bowman, Inc. "Post on NTREIS Listings" 1. Go to NTREIS Listing and click on the "add/edit" button 2. Then click on "Add/Edit Open House/MLS Tours
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Mike Bowman, Inc. 3. Enter the Date, Time, Comments, and Open House Type then hit "Save" Your listing will be posted to Realtor.com and OpenHouse.com.
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Mike Bowman, Inc. "Posting to Century 21.com via 21online"
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Mike Bowman, Inc. 1. Log onto 21online.com and click on "My Listings" 2. Click on the "Open House" tag.
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Mike Bowman, Inc. 3. Enter the Date, Time, and Comments, and Open House Type then hit "Add New" Your listing will be posted to Century21.com.
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"Letting the Neighbors and Others Know By Sending an Open House Announcement Flyer/Postcard" Mike Bowman, Inc.
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For the budget minded you can create your own open house flyer by going to www.office.xerox.com/small-business-templates/real-estate-flyers/enus.html
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Mike Bowman, Inc. … or you can have some professionally prepared by MS Marketing their website is www.msmarketing.biz.
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Mike Bowman, Inc. … There is also a good article on the web about open house flyers at "Real Estate Marketing Talk web-site at www/realestate-marketing-talk.com
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Mike Bowman, Inc. "Signage, Signage, Signage…"
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Mike Bowman, Inc. Get the Signs Out If you do not put them out… They will not come You need a minimum of four signs out Add balloons to the signs to make them stand out Time dated signs lets everyone know in advance Put them out for several days if the signs have times posted. Get permission from owner if you have to put one on a corner lot.
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Mike Bowman, Inc. "Today's the big day what do I bring?"
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Mike Bowman, Inc. Things you will need… Dress Professionally Wear Your Name badge & bring business cards Laptop w/ wireless internet Your cell phone Flyers about the property with name and number on it Other properties for sale in or close to the neighborhood. Bring something to drink
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Mike Bowman, Inc. Do's and Don'ts Don't be a door greeter Do hand them a flyer and be sure to ask questions Don't leave them unattended Don't play solitaire on your laptop Do look up inventory and study it Do have a smile on your face Do be the professional.
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