1. MICROSOFT CONFIDENTIAL Sept 2009 | Page 1 | BDM Presentation

2. MICROSOFT CONFIDENTIAL Sept 2009 | Page 2 Challenges Facing Enterprise IT Provisioning, deploying and managing servers at scale Enabling faster and more efficient development of applications with existing knowledge and toolsets Reducing IT hardware and infrastructure costs

3. MICROSOFT CONFIDENTIAL Sept 2009 | Page 3 Easy provisioning and deployment Auto High availability and fault tolerant Self-managing and self- healing Database as a utility with pay as you grow scaling Rely on Business- ready SLAs Enable multi-tenant solutions Manage multiple servers Build cloud-based database solutions on a familiar relational model Build on existing developer skills and familiar Transact-SQL syntax Explore new data application patterns Introducing Microsoft SQL Azure Database Relational Database as a services

4. MICROSOFT CONFIDENTIAL Sept 2009 | Page 4 Extending SQL Server to the Cloud Database Data Sync Reporting Business Intelligence Symmetric Programming Model and tools At PDC – core RDBMS capabilities with SQL Azure Database Future Offerings Additional data platform capabilities: Reporting, BI New services: Data and Web Services

5. MICROSOFT CONFIDENTIAL Sept 2009 | Page 5 Benefits of SQL Azure Database Differentiated value proposition – Database as a service Symmetry with Traditional RDBMS Familiar T-SQL relational model Support existing code libraries and protocols Ecosystem of familiar development and management tools Differentiated value No physical administration Low-friction provisioning Easy scale-out Multi-tenant Self-management Automatic HA and DR

6. MICROSOFT CONFIDENTIAL Sept 2009 | Page 6 Customer Scenarios Departmental Applications Web Applications Data Hubs ISV LOB Applications

7. MICROSOFT CONFIDENTIAL Sept 2009 | Page 7 Customers – Why should You care Self-Managed Database as a service – Reliability and auto High Availability – No hardware, physical DB, or file management required – Control over all data in one place (compliance, auditing) – Security Easy to Scale(and ease-of-use) – Scale-as-you-grow (or shrink, or change) – database as a service – Multitenant Developer Agility – Leverages and extends existing T-SQL skills and tooling – Familiar tools and skills; rich SQL ecosystem – Starts with compatibility for majority of departmental apps, grows over time

8. MICROSOFT CONFIDENTIAL Sept 2009 | Page 8 Partners - Why Should You Care

9. MICROSOFT CONFIDENTIAL Sept 2009 | Page 9 Overview of capabilities

10. MICROSOFT CONFIDENTIAL Sept 2009 | Page 10 Self-managed Easy, low-cost provisioning Wizard-based provisioning Simple database deployment No physical administration Familiar Tools and Interfaces Manage multiple databases with the same tools you use today Self-healing platform Auto High Availability Built-in fault-tolerant Automated maintenance

11. MICROSOFT CONFIDENTIAL Sept 2009 | Page 11 Elastic Scale Database as a service Easy to Scale –out across multiple database. Pay-as-you-grow databases No hardware, physical DB or file management required Business-Ready SLAs Reliability Security management across multiple databases Multi-tenant data hosting Logical schema per tenant with isolated physical storage Provision new tenants quickly and easily

12. MICROSOFT CONFIDENTIAL Sept 2009 | Page 12 Developer Agility – Symmetry with on-premises SLQ Azure provides database service for applications built on Windows Azure Transact-SQL ADO.NET OLE DB, ODBC, and JDBC LINQ Entity Framework ADO.NET Data Services Visual Studio SQL Server Management Studio Leverage familiar T-SQL based relational database model Integration with existing tools to ensure rapid development and symmetry with on-premises DB Relational Database of choice for Windows Azure applications

13. MICROSOFT CONFIDENTIAL Sept 2009 | Page 13 Resources Microsoft site: http://www.microsoft.com/azure/default.mspxhttp://www.microsoft.com/azure/default.mspx nal facing site, Azure platform product overview MSDN Developer site: http://msdn.microsoft.com/en- us/sqlserver/dataservices/default.aspxhttp://msdn.microsoft.com/en- us/sqlserver/dataservices/default.aspx Technical content & latest news of SQL Azure for msdn subscribers SQL Azure Blog: http://blogs.msdn.com/SQL Azure/http://blogs.msdn.com/SQL Azure/ Latest news and insight on SQL Azure, discussion, free trial Windows Azure platform Training kit: Windows Azure Platform Training KitWindows Azure Platform Training Kit Technical content: hands-on labs, presentations, and demos to download