1. 1.02 Understand career opportunities in marketing to make career decisions.

2. PROGRESS OF MARKETING Activities of marketing have changed & grown through the years Marketing was first only thought of with distributing a product/service Then it grew to include: –Selling –Promotion –A variety of other business activities (all 7 functions!)

3. Identify types of businesses that offer careers in marketing.  Careers include all the activities required to plan, develop, promote & distribute goods/services to consumers.  Almost all businesses have marketing careers; manufacturing, retail, wholesale, transportation services, community/social services, education, etc.  The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited.

4. Contrast marketing careers with careers in medicine. BRAINSTORM: 2 columns = Differences & Similarities Think of as many as you can for each column. Number them! Let’s see who can come up with the most for each column! 2 minutes – BEGIN!

5. Marketing vs. Medicine DIFFERENCES: –?

6. Marketing vs. Medicine SIMILARITIES: –Lots of different areas to work in and good pay –Both require training and professional level skills –Patients = Customers –Marketing Concept applies to both –Highly specialized (medical specialties & sales areas)

7. Explain why jobs in marketing provide career potential.  Many different areas in marketing that you can specialize in  Growing a business often results in growing your career and income  Job opportunities in marketing are growing, which those in manufacturing are decreasing

8. Explain why jobs in marketing provide career potential (cont.)  Marketing skills are useful in any career because they involve understanding business, as well as relating & communicating effectively with others. These are basic skills that employers expect from all levels of employees.

9. Explain why jobs in marketing provide career potential (cont.)  About 33 million Americans earn a living in marketing – that’s 1/3 of the US workforce! Bureau of Labor Statistics projects employment in marketing & sales to be DOUBLE DIGIT! Above Average Income!

10. Describe the following marketing careers: Marketing research – learn about the markets and what influences customers’ purchasing decisions Advertising – reach out and attract customers Product management – functions pertaining to the product component of the marketing mix (development & design, lifecycle, etc.)

11. Describe the following marketing careers (cont.) Distribution/Warehousing – channel management Sales – helping customers make wise buying decisions, getting the customer to buy Retailing – working with the end user, store operations management

12. Describe the following marketing careers (cont.) Service marketing – marketing intangibles Customer service – making the customer happier, satisfying customers Public relations – improving the company’s image

13. Describe well-recognized traits and skills needed for success in marketing careers. –Honest and trustworthy –Knowledgeable (about sales and product) –Enthusiastic –Technically savvy –Reliable –Self-motivated and goal oriented –Communication skills (communication is at the center of all marketing activities)

14. Let’s Take a Look at a Few Careers in Marketing…… From the BLS – Occupational Outlook Handbook »Statistics »Job Description

15. Quick Facts: Advertising Sales Agents 2010 Median Pay $45,350 per year $21.80 per hour Entry-Level EducationHigh school diploma or equivalent Work Experience in a Related Occupation None On-the-job TrainingModerate-term on-the-job training Number of Jobs, 2010160,400 Job Outlook, 2010-2013% (About as fast as average) Employment Change, 2010-2020,900

16. What Advertising Sales Agents Do Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

17. Quick Facts: Graphic Designers 2010 Median Pay $43,500 per year $20.92 per hour Entry-Level EducationBachelor’s degree Work Experience in a Related Occupation None On-the-job TrainingNone Number of Jobs, 2010279,200 Job Outlook, 2010-20 13% (About as fast as average) Employment Change, 2010-2037,300

18. What Graphic Designers Do Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They help to make an organization recognizable by selecting color, images, or logo designs that represent a particular idea or identity to be used in advertising and promotions.

19. Quick Facts: Customer Service Representatives 2010 Median Pay $30,460 per year $14.64 per hour Entry-Level Education High school diploma or equivalent Work Experience in a Related OccupationNone On-the-job TrainingShort-term on-the-job training Number of Jobs, 20102,187,300 Job Outlook, 2010-20 15% (About as fast as average) Employment Change, 2010-20338,400

20. What Customer Service Representatives Do Customer service representatives interact with customers on behalf of an organization. They provide information about products and services and respond to customer complaints. Some also take orders and process returns.

21. Quick Facts: Logisticians 2010 Median Pay $70,800 per year $34.04 per hour Entry-Level EducationBachelor’s degree Work Experience in a Related Occupation1 to 5 years On-the-job TrainingNone Number of Jobs, 2010108,900 Job Outlook, 2010-20 26% (Faster than average) Employment Change, 2010-2027,800

22. What Logisticians Do Logisticians analyze and coordinate an organization’s supply chain—the system that moves a product from supplier to consumer. They manage the entire life cycle of a product, which includes how a product is acquired, distributed, allocated, and delivered.

23. Quick Facts: Market Research Analysts 2010 Median Pay $60,570 per year $29.12 per hour Entry-Level EducationBachelor’s degree Work Experience in a Related Occupation None On-the-job TrainingNone Number of Jobs, 2010282,700 Job Outlook, 2010-20 41% (Much faster than average) Employment Change, 2010-20116,600

24. What Market Research Analysts Do Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

25. Quick Facts: Purchasing Managers, Buyers, and Purchasing Agents 2010 Median Pay $58,360 per year $28.06 per hour Entry-Level Education See How to Become One Work Experience in a Related Occupation See How to Become One On-the-job Training See How to Become One Number of Jobs, 2010487,200 Job Outlook, 2010-20 7% (Slower than average) Employment Change, 2010-2031,700

26. What Purchasing Managers, Buyers, and Purchasing Agents Do Purchasing managers, buyers, and purchasing agents buy products for organizations to use or resell. They evaluate suppliers, negotiate contracts, and review product quality.

27. Quick Facts: Sales Managers 2010 Median Pay $98,530 per year $47.37 per hour Entry-Level EducationBachelor’s degree Work Experience in a Related Occupation 1 to 5 years On-the-job TrainingNone Number of Jobs, 2010342,100 Job Outlook, 2010-20 12% (About as fast as average) Employment Change, 2010-2040,100

28. What Sales Managers Do Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for the organization’s sales representatives.

29. Quick Facts: Advertising, Promotions, and Marketing Managers 2010 Median Pay $108,260 per year $52.05 per hour Entry-Level EducationBachelor’s degree Work Experience in a Related Occupation 1 to 5 years On-the-job TrainingNone Number of Jobs, 2010216,800 Job Outlook, 2010-20 14% (About as fast as average) Employment Change, 2010-2029,400

30. What Advertising, Promotions, and Marketing Managers Do Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

31. Quick Facts: Management Analysts 2010 Median Pay $78,160 per year $37.58 per hour Entry-Level EducationBachelor’s degree Work Experience in a Related Occupation 1 to 5 years On-the-job TrainingNone Number of Jobs, 2010718,800 Job Outlook, 2010-2022% (Faster than average) Employment Change, 2010-20157,200

32. What Management Analysts Do Management analysts, often called management consultants, propose ways to improve an organization's efficiency. They advise managers on how to make organizations more profitable through reduced costs and increased revenues.

33. Quick Facts: Sales Engineers 2010 Median Pay $87,390 per year $42.01 per hour Entry-Level EducationBachelor’s degree Work Experience in a Related Occupation None On-the-job Training Moderate-term on-the-job training Number of Jobs, 201066,400 Job Outlook, 2010-20 14% (About as fast as average) Employment Change, 2010-209,500

34. What Sales Engineers Do Sales engineers sell complex scientific and technological products or services to businesses. They must have extensive knowledge of the products’ parts and functions and must understand the scientific processes that make these products work.

35. Quick Facts: Public Relations Managers and Specialists 2010 Median Pay $57,550 per year $27.67 per hour Entry-Level EducationBachelor’s degree Work Experience in a Related Occupation See How to Become One On-the-job TrainingSee How to Become One Number of Jobs, 2010320,000 Job Outlook, 2010-2021% (Faster than average) Employment Change, 2010-20

36. What Public Relations Managers and Specialists Do Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

37. How About Some Review Questions? Let’s see how you do….

38. What marketing career involves determining why customers do what they do? 1-Advertising 2-Distribution/Warehousing 3-Sales 4-Marketing research

39. What marketing career involves catching customers' attention, informing them of products and persuading them to buy? 1-Marketing research 2-Product management 3-Public relations 4-Product management

40. Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package? 1-Marketing research 2-Product management 3-Advertising 4-Channel management

41. What is at the center of all marketing activities? 1-Math 2-Technological know-how 3-Purchasing 4-Communication

42. DISCUSSION  Because of their high visibility, marketing & sales careers offer the fastest route to middle & top management positions  Why do you think Marketing Professionals make good candidates for CEO’s?