1. M ARKETING MANAGEMENT 6.04 Prepare simple written reports. Performance Indicator 6.04B Prepare simple written reports.

2. I DENTIFY TYPES OF SIMPLE WRITTEN REPORTS USED IN BUSINESS Memos Written to someone within the company Usually brief and covers only one subject Usually a simple format with a standard set of headings Sender’s name Receiver’s name Date Subject Message (in paragraph format) Has been all but replaced by email Performance Indicator 6.04B Prepare simple written reports.

3. I DENTIFY TYPES OF SIMPLE WRITTEN REPORTS USED IN BUSINESS In house reports Read only by company employees May cover lengthy topics such as yearly sales, problems that need attention, and status reports May be written by one department for management May be written to be viewed by multiple departments Usually have more than one contributor, but only one person is responsible for writing the document. Performance Indicator 6.04B Prepare simple written reports.

4. I DENTIFY TYPES OF SIMPLE WRITTEN REPORTS USED IN BUSINESS Reports to stockholders Written for a wider audience Written in a more formal style Performance Indicator 6.04B Prepare simple written reports.

5. E XPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (W HAT TO INCLUDE ) Include a cover page. Cover pages should list the report's title, author and date of publication. Other information may be included, such as the name of the company or academic area affiliated with the report or the place of publication. Performance Indicator 6.04B Prepare simple written reports.

6. E XPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (W HAT TO INCLUDE ) Include Introduction heading. Write a statement to list the subject. Explain the key objectives and intention of the report. Write a summary of the contents. Performance Indicator 6.04B Prepare simple written reports.

7. E XPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (W HAT TO INCLUDE ) Present the facts. Be clear, concise, but thorough, giving the reader all the information necessary to make an informed decision. Most important details should be first. Performance Indicator 6.04B Prepare simple written reports.

8. E XPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (W HAT TO INCLUDE ) Use appropriate first-level headings Examples: Facts, Findings, Costs, Advantages, Disadvantages, Conclusions, etc.). Then be more specific with secondary headings such as: Building G Renovation Needs, Contractor Bids, etc. Performance Indicator 6.04B Prepare simple written reports.

9. E XPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (W HAT TO INCLUDE ) Be objective in your report Present both sides of an issue when possible. Summarize the facts separating fact from opinion. Performance Indicator 6.04B Prepare simple written reports.

10. E XPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (W HAT TO INCLUDE ) Cite your sources Persuade the reader of your information-gathering reliability. These may include interviews, articles, company records, surveys, your own observation, and so on. Performance Indicator 6.04B Prepare simple written reports.

11. E XPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (W HAT TO INCLUDE ) Share your recommendations Do so under an appropriate heading. If presenting several recommendations use bullets or numbers. Always putting the strongest argument first. Performance Indicator 6.04B Prepare simple written reports.

12. E XPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (W HAT TO INCLUDE ) Include an Executive Summary Although this element is usually written last it should be placed after the cover page. It should be brief a brief, one-page synopsis of all key results of your project or study because upper level managers and executives may want to preview the key results before reading the entire report. Performance Indicator 6.04B Prepare simple written reports.

13. E XPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (W HAT TO INCLUDE ) Proofread your short report carefully before sending it to the reader Performance Indicator 6.04B Prepare simple written reports.

14. W ORKS CITED How to Write a Report Cover Page | eHow.com http://www.ehow.com/how_5549695_write-report-cover.html#ixzz1mCwUMLn1 How to Write a Report Cover Page | eHow.com http://www.ehow.com/how_5549695_write-report-cover.html#ixzz1mCwUMLn1 Elements of a Business Report | eHow.com http://www.ehow.com/info_7909477_elements-business-report.html#ixzz1mCvRtcuEElements of a Business Report | eHow.com http://www.ehow.com/info_7909477_elements-business-report.html#ixzz1mCvRtcuE How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write- short-report.html#ixzz1mCgtvz9uHow to Write a Short Report | eHow.comhttp://www.ehow.com/how_5093184_write- short-report.html#ixzz1mCgtvz9u How to Write a Short Report | eHow.comHow to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write- short-report.html#ixzz1mCgodMJihttp://www.ehow.com/how_5093184_write- short-report.html#ixzz1mCgodMJi How to Write a Short Report | eHow.comHow to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write- short-report.html#ixzz1mCgfnjMghttp://www.ehow.com/how_5093184_write- short-report.html#ixzz1mCgfnjMg How to Write a Short Report | eHow.comHow to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write- short-report.html#ixzz1mCgZ7vYdhttp://www.ehow.com/how_5093184_write- short-report.html#ixzz1mCgZ7vYd How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write- short-report.html#ixzz1mCgGKrQIHow to Write a Short Report | eHow.comhttp://www.ehow.com/how_5093184_write- short-report.html#ixzz1mCgGKrQI How to Write a Short Report | eHow.comHow to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write- short-report.html#ixzz1mCfwa3h8http://www.ehow.com/how_5093184_write- short-report.html#ixzz1mCfwa3h8 How to Write a Short Report | eHow.comHow to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write-short- report.html#ixzz1mCfRtKl3 http://www.ehow.com/how_5093184_write-short- report.html#ixzz1mCfRtKl3 Farese,L.S., Kimbrell, G., & Woloszyk, C.A. (2009). Marketing Essentials (p. 190) Woodland Hills, Ca: Glencoe/McGraw-Hill. Performance Indicator 6.04B Prepare simple written reports.