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Published byFay Potter Modified over 9 years ago
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A Marketing Plan for Iowa Freemasonry Grand Lodge of Iowa Grand Master Bryce Hildreth
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A Plan to Grow What – Introduce Freemasonry to a new “generation” of potential masons. Why – Strengthen the Craft. How – Public outreach in person, in the press and online. – Positive associations in the entertainment media. Who – You! All of you!
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The Opportunity “National Treasure” 2004 Positive portrayal of Freemasonry $348 Million Box Office Led a new cohort to the Craft “The Lost Symbol” 2009 Bestselling novel – Dan Brown “Love letter” to the fraternity Movie release 2013? Demographic shift Rise of the “Millenials” pewresearch.org/millenials
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Our Options More to the Same (low hanging fruit) – Reactivate dormant members. New and Improved (retention) – Make current product better to keep people engaged. New Markets – Same Product (true growth) – Reach out via social media and online – Invitation to petition.
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Outcomes More good members – Men who seek association. – Men who seek improvement. – Men who seek… Become easier to find – New methods, same great product… Freemasonry.
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The Unified Campaign
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The Unified Theme: – “What was lost can be found.” Plays off media associations. Provides a common catchphrase. Links theme to movie and to our own materials. Alludes to what we offer…
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The Unified Campaign The Unified Website – www.iowafreemasonry.org www.iowafreemasonry.org – Clean – Easy to Use – Focused on non-members – Portal for further action Contact Grand Lodge Membership referrals
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Call to Action Act locally…
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Go to the movie when it comes out – Go as a Lodge – Take non-masons Call your paper or local TV station – Offer interviews about the lodge Movie theater ads – Ask about an ad to run before the movie Local Tactics
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Update your web presence – Accurate information online – Post to Facebook page – Check your e-mail! Wear your lodge logo – T-Shirts with the Unified Theme – Promote the square and compass always March in parades
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Local Tactics Improve your lodge signage – It’s your most visible asset Print Lodge business cards – Include the unified web address Run a classified ad! – Invite inquiry – Inexpensive
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Local Tactics Buy search terms on Google – Lodge keywords – Unified Theme Print and post flyers – Lodge address and contact Hold an open house – Give a talk on “symbology.”
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What was lost can be found. www.iowafreemasonry.org
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