1. A Marketing Plan for Iowa Freemasonry Grand Lodge of Iowa Grand Master Bryce Hildreth

2. A Plan to Grow What – Introduce Freemasonry to a new “generation” of potential masons. Why – Strengthen the Craft. How – Public outreach in person, in the press and online. – Positive associations in the entertainment media. Who – You! All of you!

3. The Opportunity “National Treasure” 2004 Positive portrayal of Freemasonry $348 Million Box Office Led a new cohort to the Craft “The Lost Symbol” 2009 Bestselling novel – Dan Brown “Love letter” to the fraternity Movie release 2013? Demographic shift Rise of the “Millenials” pewresearch.org/millenials

4. Our Options More to the Same (low hanging fruit) – Reactivate dormant members. New and Improved (retention) – Make current product better to keep people engaged. New Markets – Same Product (true growth) – Reach out via social media and online – Invitation to petition.

5. Outcomes More good members – Men who seek association. – Men who seek improvement. – Men who seek… Become easier to find – New methods, same great product… Freemasonry.

6. The Unified Campaign

7. The Unified Theme: – “What was lost can be found.” Plays off media associations. Provides a common catchphrase. Links theme to movie and to our own materials. Alludes to what we offer…

8. The Unified Campaign The Unified Website – www.iowafreemasonry.org www.iowafreemasonry.org – Clean – Easy to Use – Focused on non-members – Portal for further action Contact Grand Lodge Membership referrals

9. Call to Action Act locally…

10. Go to the movie when it comes out – Go as a Lodge – Take non-masons Call your paper or local TV station – Offer interviews about the lodge Movie theater ads – Ask about an ad to run before the movie Local Tactics

11. Update your web presence – Accurate information online – Post to Facebook page – Check your e-mail! Wear your lodge logo – T-Shirts with the Unified Theme – Promote the square and compass always March in parades

12. Local Tactics Improve your lodge signage – It’s your most visible asset Print Lodge business cards – Include the unified web address Run a classified ad! – Invite inquiry – Inexpensive

13. Local Tactics Buy search terms on Google – Lodge keywords – Unified Theme Print and post flyers – Lodge address and contact Hold an open house – Give a talk on “symbology.”

14. What was lost can be found. www.iowafreemasonry.org