1. 4/27/2012ULA 2012 CENTENNIAL CONFERENCE1 Xiaolian Deng, Art Lang, Salt Lake County Library Services

2. Why Mobile Apps 4/27/2012ULA 2012 CENTENNIAL CONFERENCE2 Source : Gartner Hype Cycle 2012

3. Smart Phone Ownership Xiaolian 4/27/2012ULA 2012 CENTENNIAL CONFERENCE3 Source: the Pew Internet & American Life Project

4. Smart Phone Ownership 4/27/2012ULA 2012 CENTENNIAL CONFERENCE4 Source: the Pew Internet & American Life Project

5. Mobile Environment How Americans use their cell phones 4/27/2012ULA 2012 CENTENNIAL CONFERENCE5

6. Mobile Environments Gartner top 10 consumer mobile apps for 2012 4/27/2012ULA 2012 CENTENNIAL CONFERENCE6 Source: Gartner Newsroom

7. Mobile Services Libraries Offer 4/27/2012ULA 2012 CENTENNIAL CONFERENCE7

8. Mobile in Libraries 2012 4/27/2012ULA 2012 CENTENNIAL CONFERENCE8

9. User Experience 4/27/2012ULA 2012 CENTENNIAL CONFERENCE9

10. Engaging Patrons Using Mobile Technology 4/27/2012ULA 2012 CENTENNIAL CONFERENCE10 Source: The digitalshift.com research patron profiles key findings

11. Engaging Patrons Using Mobile Technology 4/27/2012ULA 2012 CENTENNIAL CONFERENCE11

12. 4/27/2012ULA 2012 CENTENNIAL CONFERENCE12 Source: The User Experience Pyramid from Stephen P. Anderson

13. Case Study - SLCoLibrary Services - 4/27/2012ULA 2012 CENTENNIAL CONFERENCE13

14. Background Largest library system in the state – 617,000+ patrons Active web site : >3M page views/month (including catalog) ~ 2 person web development team plus many librarian content authors 4/27/2012ULA 2012 CENTENNIAL CONFERENCE14

15. Problem We knew there was a demand for a mobile presence. We are small web development organization – Developing a simple mobile site is relatively easy – BUT, a site that provides the services we need much more difficult catalog, account info, downloadables, etc. Significant Application Development – Integration with in house systems such as ILS and authentication systems and integration of external sources such as Overdrive require significant application development 4/27/2012ULA 2012 CENTENNIAL CONFERENCE15 Our Solution Outsource some Development & Hosting

16. Outsource vs. Insource “You get what you get.” Outsourcing – Advantages don’t need staff/expertise someone else does some of the work someone else deals with the app stores, – Disadvantages less control less getting what you want Biggest Advantage – Take advantage of work someone else has done for integration 4/27/2012ULA 2012 CENTENNIAL CONFERENCE16

17. Mobile Site Design Philosophy not building a full site/services supports top three platforms only – iOS, Android, mobile web not for tablets – current site looks great on tablets 1024x768 specifically designed for mobile on the go user User-centric – for on the go patrons – no research capabilities – dead simple interface Resist trying to add everything for all stakeholders 4/27/2012ULA 2012 CENTENNIAL CONFERENCE17

18. Vendor Search & Procurement Only a few vendors in this space This simplified procurement process greatly – only a few candidates Easy and unanimous selection of Boopsie – Experienced integrator of services – Familiar with our ILS – Interesting and advanced technology (CMS, web interfacing with our site, MARC record import, etc.) 4/27/2012ULA 2012 CENTENNIAL CONFERENCE18

19. Site Design Philosophy & Methods Skipped wire frames – GUI design outside of our control – Significant design control over color palette, icons, etc. Used content maps Usability studies Librarians on team Review of– other Boopsie sites 4/27/2012ULA 2012 CENTENNIAL CONFERENCE19

20. App Architecture & Content Management System (CMS) App framework resides on mobile device – improves performance Some data resides on Boopsie servers Some content pulled real time from CMS (Google Docs) MARC records transferred nightly Some functions interact with our web site like login and account using HTTP calls 4/27/2012ULA 2012 CENTENNIAL CONFERENCE20

21. Usability Testing, Testing & More Testing Critically important Somewhat limited by “You get what you get” Used a “simulator” to test before submission and deployment in app stores Testers included patrons young and old, librarians, and developers 4/27/2012ULA 2012 CENTENNIAL CONFERENCE21

22. Demo Time 4/27/2012ULA 2012 CENTENNIAL CONFERENCE22

23. Boopsie Company Stats Serve about 2,500 libraries counting branches Integrate with practically all ILS, including open source like Evergreen, and with some obscure ILS Pricing model tied to the size of the population served Boopsie estimates the cost for Utah libraries smaller than SLCoLibrary.org to be $3K/year to $10K/year – Could be cheaper if multiple libraries signed up at the same time 4/27/2012ULA 2012 CENTENNIAL CONFERENCE23

24. Success or Failure ? Popular application – Enhanced by strong promotion Custom QR codes on placards and site Posters in library Digital signage Media coverage App downloads – approx. 8,000 downloads in six months Visitation – page views have risen to nearly 500K/month Very positive user feedback 4/27/2012ULA 2012 CENTENNIAL CONFERENCE24

25. And Finally… Get it Try it Commission the Build of an App Yourself Questions ? Scan this, or on your mobile, travel to www.slcolib.boopsie.com 4/27/2012ULA 2012 CENTENNIAL CONFERENCE25 Presented by: Xiaolian Deng xdeng@slcolibrary.orgxdeng@slcolibrary.org Art Lang alang@slcolibrary.orgalang@slcolibrary.org Other Team Members: Ernest Bourne, Jamie Chipman and BOOPSIE for Salt Lake County Library Services

26. Resources: 4/27/2012ULA 2012 CENTENNIAL CONFERENCE26 Infographic: The Mobile Ecosystem: http://bit.ly/kqnrU2http://bit.ly/kqnrU2 Global mobile statistics 2012: http://bit.ly/sQ0Cvhhttp://bit.ly/sQ0Cvh Does Your Business Need an APP: http://bit.ly/HLzikqhttp://bit.ly/HLzikq Taplicious! The Rise of the Mobile Web: http://bit.ly/mXAcTHhttp://bit.ly/mXAcTH Gartner Newsroom: http://bit.ly/AijYjhttp://bit.ly/AijYj How Mobile Will Evolve In 2012: http://bit.ly/xIthWAhttp://bit.ly/xIthWA The State of Mobile in Libraries 2012: http://bit.ly/y7GqyXhttp://bit.ly/y7GqyX 7 Things You Should Know About Mobile App http://bit.ly/jkrUp9http://bit.ly/jkrUp9 OCLS’ Mobile-Friendly Resources: http://bit.ly/qinrazhttp://bit.ly/qinraz OCLS Shake It: http://bit.ly/HQAPo1http://bit.ly/HQAPo1 Buckeye Stroll Mobile: http://bit.ly/qVI9Ebhttp://bit.ly/qVI9Eb WolfWalk: http://bit.ly/wTAZEhttp://bit.ly/wTAZE ShelvAR: http://bit.ly/hpp0Lnhttp://bit.ly/hpp0Ln Scan Jose http://www.scanjose.org/http://www.scanjose.org/ PublicArtOmaha http://www.publicartomaha.org/http://www.publicartomaha.org/ Disk Tracker: http://bit.ly/HVRpVAhttp://bit.ly/HVRpVA MyBox Office: http://bit.ly/J6d2GAhttp://bit.ly/J6d2GA Health Sciences Resource Page: http://bit.ly/I25LmRhttp://bit.ly/I25LmR Gale AccessMyLibrary App; EBSCO App; Mango Languages App; World Book App; OneClickDigital App; OverDrive Media Console App; Axis 360 Blio App; WorldCat App;

27. Screenshots 1 4/27/2012ULA 2012 CENTENNIAL CONFERENCE27

28. Screenshots 2 4/27/2012ULA 2012 CENTENNIAL CONFERENCE28

29. Screenshots 3 4/27/2012ULA 2012 CENTENNIAL CONFERENCE29

30. Screenshots 4 4/27/2012ULA 2012 CENTENNIAL CONFERENCE30

31. Screenshots 5 4/27/2012ULA 2012 CENTENNIAL CONFERENCE31

32. Screenshots 6 4/27/2012ULA 2012 CENTENNIAL CONFERENCE32

33. Screenshots 7 4/27/2012ULA 2012 CENTENNIAL CONFERENCE33