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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Legal Disclaimer INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL® PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS. Intel may make changes to specifications and product descriptions at any time, without notice. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations Intel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmarks are reported and confirm whether the referenced benchmarks are accurate and reflect performance of systems available for purchase. Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families. See http://www.intel.com/products/processor_number/ for details. Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request. Intel Virtualization Technology requires a computer system with a processor, chipset, BIOS, virtual machine monitor (VMM) and applications enabled for virtualization technology. Functionality, performance or other virtualization technology benefits will vary depending on hardware and software configurations. Virtualization technology-enabled BIOS and VMM applications are currently in development. 64-bit computing on Intel architecture requires a computer system with a processor, chipset, BIOS, operating system, device drivers and applications enabled for Intel® 64 architecture. Performance will vary depending on your hardware and software configurations. Consult with your system vendor for more information. Intel, Intel Xeon, Intel Core microarchitecture, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. This slide MUST be used with any slides removed from this presentation
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Quad-Core Technology Unprecedented Performance Mainstream Value (name) February 29, 2008
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Agenda Selling to Enterprise – Benefits of 45nm Quad-Core Technology – Benefits of Data Center Refresh Selling to Small, Medium Business – 2S Xeon Servers – 1S Xeon Servers – 1S Desktop Based Servers Selling Low Power Products Understanding Virtualization
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© 2007 IDC The Role of IT Shifting Business Goals Q.Prioritize the following business goals as they relate to your organization by allocating 100 points among them. The more points you allocate, the more important the business goal. n = 225 Source: IDC’s Datacenter Trends Survey, January 2007 Reduce costs Increase customer satisfaction Increase revenue Improve quality/ accuracy Increase market share Speed time to market Focus is again on growth –Top and bottom line goals are usually at odds with each other, particularly increasing customer satisfaction Still seeking temporary competitive advantages Technology plays a more important role in future business initiatives – New products – New markets – New constituents – Regulatory requirements Focus on users AND transactions Grow Business Control Cost
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© 2007 IDC State of Infrastructure Today Server Sprawl 41 m physical servers by 2010 - 700% increase in 15 years Ave UT <10% = $140 bn in excess server capacity - a 3-year supply Power & Cooling 50c for every $1 spent on server HW $29 bn in power and cooling industry wide Operating Cost $8 in maintenance for every $1 spent on new infrastructure 20-30 : 1 server-to-admin ratio Space Crunch Datacenter construction: $1,000 / sqft $2,400 / server $40,000 / rack
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Greater Energy Efficiency New 45nm Processors Greater Performance at Given Frequency and Higher Frequencies 2nd Generation Intel Quad-Core Quad-Core Intel ® Xeon ® processors (5400 series and 3300 series) Technology Rich Compelling IT Benefits also available Dual-Core Intel® Xeon® processor 5200 series New SSE4 Instructions Larger Caches 45 nm High-k Process Technology Enhanced Intel Core Microarchitecture
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. The 45nm Intel Advantage 45nm Quad-Core Intel ® Xeon ® Processor 5400 series Provide Key Benefits Over Prior Generation Quad-Core Processors Energy Efficient Virtualization up to 20% (mainstream servers) 3 up to 30% 1 (most), 50% 2 (optimized) HPC Faster Processors, Larger caches ~5x single core, ~2x dual core Performance up to 38% better Perf/Watt 4 16W idle power reduces system power Leadership SPECpower* results 80% energy savings & 2yr ROI on refresh Unique choices of server innovation Stable Mainstream: 5 CPUs 1 platform 1600MHz FSB & PCIe Gen2 for HPC/WS Cost/Power Optimized Entry Server Highest VMmark* score with 65nm Quad More native performance with 45nm Holistic approach to HW assist technology Intel ® VT FlexMigration assist enables expanding compatibility pools Innovation 1 (up to 30%) Source: Intel measured results Oct 2, 2007 for SPECfp_rate_base2006* comparing Xeon X5472 (3.0GHz/12M L2 Cache/1600 MHz FSB, 5400 Chipset (pre-production platform) to Xeon X5365 (3.00GHz/8M L2 Cache/1333 MHz FSB). 2 (up to 50%) 2 Source: Intel measured results Oct 2, 2007 for Financial Services (Black-Scholes application) running 8 threads with Red Hat EL4-U4 64-bit; 2.6.9-42.ELsmp comparing Quad-Core Intel Xeon 5300 Series based platform X5365 (3.00GHz/8M L2 Cache/1333 MHz FSB) to pre-production Quad-Core Intel Xeon 5400 Series based platform X5472 (3.0GHz/12M L2 Cache/1600 MHz FSB, 5400 Chipset (pre- production platform) 3 (up to 20%) Source: Published/measured results on SPECjbb2005* - Nov 12, 07 running Microsoft* Windows* Server 2003, SP1, x64 Edition with JVM: BEA JRockit* 5.0. Comparing pre production 2x Quad-Core Intel Xeon X5460 (3.16GHz/1333MHz,12M L2 cache) vs 2x Quad-Core Intel Xeon X5365 (3.00GHz/1333MHz/8M L2 cache) supporting 16GB system memory (FB DDR2-667 MHz). 4 (38% Perf/Watt) Published/measured results on SPECjbb2005* - Oct 2, 07. Comparison is between Xeon 5450 (3.00GHz/1333MHz/80W) and Xeon 5335 (2.33GHz/1333MHz/80W) Perf/Watt calculated by dividing the Performance by measured system power during steady state window. Any difference in system hardware or software design or configuration may affect actual performance
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Intel ® Xeon ® Server Product Family ScalableEnterprise 4p – 32p Intel ® Xeon ® 7300 (Intel ® 7300 chipset) High Performance Computing Intel ® Xeon ® 5400 (Intel ® 5400 chipset) Intel ® Xeon ® 5400 (Intel ® 5000 chipset) 2p MainstreamEnterprise 2p Medium Business Small Business 2p Workstations 1p Economical, Dependable 1-way Servers Leading Performance, Reliability & Scalability Bandwidth Optimized for High Performance Analytics Maximize Performance Density & Performance per Watt Intel ® Xeon ® 5400 (Intel ® 5000 chipset) (Intel ® 5100 chipset) Intel ® Xeon ® 3300 (Intel ® 3200 chipset) 2p Intel ® Xeon ® 5400 (Intel ® 5400 chipset) Cost & Power Optimized Reliable Business Servers Bandwidth Optimized for Complex Analysis/Visualization Now with 45nm Quad-Core
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Boost IT Responsiveness with Compelling Performance Gains Relative Performance Up to 12x Up to 9x Up to 7x Up to 6x 45nm delivers up to 20% more performance over 65nm quad-core Quad Core 65nm 45nm Quad-Core Benefits A Broad Range of Workloads Intel Multi CoreIntel Single Core Dual Core Up to 2x Published results. See backup for details. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance.
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. 2008 5.1M bops 1 rack 17 Servers 40 sq ft 6 kW 2004 5.1M bops 6 racks 126 Servers 240 sq ft 48 kW Data Center Refresh BOTTOM LINE BENEFITS for IT (< 2 year ROI 4 ) Estimated Energy Savings $53K SAVINGS 3 Annual Energy Costs 87% REDUCTION 2 Floor Space 83% REDUCTION 1 BUSINESS REQUIREMENT : Deliver 5.1 million business operations per second using 45nm Quad-Core Intel® Xeon® processor 5400 Source: Intel January 16, 2008. Performance comparison using SPECjbb2005 bops (business operations per second) between (2004) 2 socket single core Intel Xeon processor (3.6GHz) and (2008) 2 socket Quad-Core Intel Xeon processor E5450 (3.0GHz, 80W, 1333MHz) measured 8/22/07. 1 Floor space based foot on sq ft reduction. 2 Energy costs based on total solution rack power. 3 Energy Savings based on an electric rate of $0.10/kWh assuming 33% average server load. 4 ROI is calculated based on cost of new servers ($6,264 per server pricing based on HP DL 380G5 (32GB RAM) as of Nov 17, 2007. source www.hp.com) divided by energy savings per year. Actual performance results and savings may vary depending on configuration. See backup for details.
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Energy Efficient Leadership SPECpower* RankSponsorScorePlatformProcessors 1HP778DL180 G52x Intel® Xeon® E5450 2HP698DL160 G52x Intel® Xeon® E5450 3FSC690RX300 S42x Intel® Xeon® E5440 4Dell682PE 29502x Intel® Xeon® E5440 5FSC667TX150 S61x Intel® Xeon® X3220 6HP665DL360 G52x Intel® Xeon® E5450 7HP551DL580 G54x Intel® Xeon® L7345 8Intel468SM 6025B2x Intel® Xeon® L5335 9FSC454TX1201x Intel® Xeon® 3070 10FSC446RX300 S32x Intel® Xeon® L5335 11FSC356TX150 S51x Intel® Xeon® 3070 12Intel338SM 6025B2x Intel® Xeon® 5160 13AMD203CX2266-N22x Opteron* 2216 HE 14Intel87.4White Box2x Xeon 3.6/1M SPECpower* first real power benchmark Thermal Design Power or Power Rating Design Spec Active Power Measured under load Idle Power Measured w/o load Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit http://www.intel.com/performance/resources/limits.htm or call (U.S.) 1-800-628-8686 or 1-916-356-3104. Copyright © 2007, Intel Corporation. * Other names and brands may be claimed as the property of others. Source: Public SPECpower results as of Jan. 31 2008 Created by a consortium of companies including AMD*, Dell*, Fujitsu Siemens*, HP*, IBM*, Intel, Sun* plus UC Berkeley*, Virginia Tech* and Lawrence Berkeley Labs* 45nm
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Competitive Brochure Compare Quad-Core Intel vs AMD* Link to Brochure
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Relative SPECint_rate_base2006* Performance (2S DP) AMD Quad-Core Intel 45nm Dual-Core AMD Dual-Core $389 $209 $177 $174 $377 Intel 45nm Quad-Core future 2.5Ghz AMD QC $256 Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations Copyright © 2007, Intel Corporation. Data Source: Published/measured/submitted results as of Nov 12, 2007.
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Quad-Core Intel ® Xeon ® Processor 5300 series Performance Comparison of X5365 & X5355 versus best published AMD Opteron* Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations Copyright © 2007, Intel Corporation. * Other names and brands may be claimed as the property of others. Xeon X5365 – Quad-Core Intel® Xeon® Processor X5365; Xeon X5355 – Quad-Core Intel® Xeon® Processor X5355; μ Dual-Core AMD Opteron* Model 2224SE; € Dual-Core AMD Opteron* Model 2222SE Φ Dual-Core AMD Opteron* Model 2220SE (2.80 GHz); Ψ Dual-Core AMD Opteron* Model 285 (2.60 GHz) δ Dual-Core AMD Opteron* Model 280 (2.40 GHz); Data Source: Published or submitted results as of 09/25/07. Details in backup. Relative Performance. Higher is better Quad-Core AMD Opteron* 2.0GHz results Best available Dual-Core AMD Opteron* results used as baseline. Sept 25, 2007 TPC-C 80% Integer 91% (DC) VMware ESX 95% Java 131% Top500 Linpack 227% SPECfp Rate -15% (QC) Integer 31% (QC) Mainstream General Purpose 2P Servers Relative Performance
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. 2 YEARS 45nm 32nm Shrink/Derivative Westmere New Microarchitecture Gesher 65nm 2 YEARS Shrink/Derivative Presler · Yonah · Dempsey New Microarchitecture Intel ® Core™ Microarchitecture Shrink/Derivative Penryn Family New Microarchitecture Nehalem Intel ® Micro-processor Design Model Tick-Tock Quad-Core Intel® Xeon® processor 5400 / 3300 series Dual-Core Intel® Xeon® processor 5200 / 3100 series featuring the industry’s first 45nm, high-k process technology
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. What’s Next for Xeon-EP? New 45nm Intel ® Microarchitecture New Platform Design Next Generation Memory Next Generation I/O Improved VT technology Extending Today’s Leadership Introduction Q4’08 Volume Ramp 1H’09 More Application Performance Improved Energy Efficiency End to End HW assist (virtualization) Stable IT Image – Software Compatible – Live migration compatible with today’s dual and quad-core Intel ® Core™ microarchitecture products using enabled virtualization software Key Technologies IT Benefits PCI Express* Gen 1, 2 I/OHub ICH DMI DMI Nehalem Functional system demonstrated Sept 2007 IDF
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. 65nm Intel® Xeon® Processor 3000/X3200 Series E3110 3.0/1333/6 X3360 2.83/1333/12 X3350 2.66/1333/12 Dual Core 3000 Series (codename “Conroe”) (65W) Quad Core 3200 Series (codename “Kentsfield”) (95W) 3085 3.0/1333/4 3050 2.13/1066/2 X3230 2.66/1066/8 X3220 2.4/1066/8 3070 2.66/1066/4 3060 2.4/1066/4 X3210 2.13/1066/8 3075 2.66/1333/4 3040 1.86/1066/2 3065 2.33/1333/4 45nm Intel® Xeon® Processor X3300 Series Dual-Core 3100 Series (codename “Wolfdale”) (65W) Quad-Core 3300 Series (codename “Yorkfield”) (95W) 1066 FSB Dual-Core 1066 FSB Quad-Core 1333 FSB Dual-Core X3320 2.5/1333/6 NEW! Intel® Xeon® 3000 Sequence Processors For Intel® 3210 Chipset and Intel® 3200 Chipset-based servers Intel may make changes to specifications and product descriptions at any time, without notice. Model # GHz/FSB/cache
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. 45nm Performance Scaling for entry server solutions 45nm Benefits Technology Faster CPUs More Cache Performance + 20% vs 65nm 5x Desktop-based Source: February 11, 2007. Published by Intel at http://www.intel.com/performance/server/entry_level/java.htm 5x existing desktop based servers + 20 % 45nm Quad-Core Intel ® Xeon ® Processor 3300 series
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Selling to Small, Medium Business business Server Technology enables your business to support more users and more customers with faster performance, higher reliability and security
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Small, Medium Business Needs Vision: Improve Productivity and Capability While Reducing Costs Business Uptime, Security and Virus Protection Data Security & Reliability Proven Technology Support Customers, Stay Ahead of Competitors Application Performance Contain Costs, Do More with Less Price/Performance Energy Efficiency Low IT Headcount, Investment Security Easy to Manage/Maintain Headroom, Flexibility Business NeedTechnology Requirements
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. What Type of Server? Three Typical Categories of Small Business Servers 1 Socket - Desktop Derived 1 Socket - Server Validated 2 Socket - Server Validated or Lowest Cost Good for Basic Needs Proven Intel Technology The Right Sized Entry Server Low Cost Validated with Server Applications Improved Reliability and I/O Highest Application Performance Built with Business Growth in mind Enhanced Data Protection Features Expandable Memory, I/O and Storage
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Intel Small Business Server Solutions or
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Overcoming Customer Objections: Lack of Need Proof Points: Validation Intel spends 10,000+ man-hours validating every piece of an Intel ® server rack Data integrity ECC memory can detect and correct single-bit errors RAID subsystems and tape backups can help prevent data loss Security Physical intrusion detection available Availability Hardware health monitoring and remote access and diagnostics Available redundant LAN, power, cooling, and storage capacity “My PC (or DTOS, or desktop-derived server) has been very reliable.” Response: As the volume of data you deal with grows, your PC won’t allow you to keep up. A real server based on the Intel ® Xeon ® processor brings you the peace of mind of: Server validated components Integrity and security of your data Built-in reliability features
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Case Study: Lampwork, Etc* After upgrading to a quad-core based server, Database queries and backup speeds have tripled giving Lampwork plenty of performance and growing room. “We’re extremely excited about the growth possibilities that our new server gives us” TaskPerformance Comparison 1 Username Change System Propagation Old Server New Server Forums page response time (30 users online) Old Server New Server Homepage response time during backup Old Server New Server Database Back-up time (30 users) Old Server New Server 157s 3s 1.4s 4.2s 57ms 259s 15s Intel® Pentium® 4 521 Quad-Core Intel® Xeon® Processor X3220 Lampwork Etc* is a web-based business for people who make bead jewelry Site Unresponsive “We knew that we’d hit the wall with our desktop-based server; it couldn’t bear the extra load. Our computer was suddenly a barrier to our growth, rather than a business enabler” Jason Harper, Lampwork Etc. 1 Performance results based onLampwork, Etc* internal application testing. Actual performance results may vary. Read the complete case study at http://www.intel.com/business/casestudies/lampwork.pdf
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Overcoming Customer Objections Cost Barriers Proof Points: Improved reliability The cost of downtime can quickly negate any perceived savings from using a desktop Using server management, you (or your service provider) can proactively diagnose potential problems, helping you avoid costly downtime Reduced maintenance costs Intel spends 10,000+ man-hours validating every piece of an Intel ® server stack Better ROI Headroom enables you to support more users Enhanced performance enables you to maximize the return on your software investment Response: If you include all the components required of a server in a desktop system, it will probably be more expensive and not support the full performance of the additional components. You also have to factor in the cost of business downtime as a result of lower reliability: Unplanned IT administrative costs of data recovery (or worse, data loss) Lost employee productivity “Servers cost too much.”
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. First Server: Intel ® Xeon ® 1 Source: Benchmark conducted by Principle Technologies, Oct. 2007. Average performance of the three test servers across the three benchmarks relative to the Dual-Core Intel® Pentium® Processor E2100 based server. Higher numbers are better. Quad-Core Intel ® Xeon ® Processor X3220 Based Server Performance Benchmark for Web, E-mail, and Database Workload 1 100 199 Dual-Core Intel ® Pentium ® Processor E2100 Based Server Desktop Based Server Based Almost double the performance For only $256 Lower maintenance costsMore Performance Easy maintenance and repair Redundant components Remote diagnosis Easy access to components Validated for Server Environments Get the work done faster with high confidence
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Feature Intel Server Technology Matrix Quad-Core Processing Provides FOUR physical compute engines for ultimate server performance Memory Upgradeability Key component if needing to upgrade OS or new software. Higher = better 8G Up to 64G Low Cost Typical system hardware costs less than $1000 Server Validation Platforms are validated to operate with Server operating systems such as Windows* Small Business Server and Linux Reliability Offers server level reliability features such as RAID and ECC Memory standard Standard Server Feature Set PCI Express x4 or x8, Dual Gigabit Ethernet Extended Server Feature Set 2 CPUs, added Memory redundancy, hot swap and data protection (FBD), Accelerated I/O Technology (Intel I/OAT) Source: Intel. As of July 11, 2007. All products, dates, and figures specified are subject to change without notice. Benefit Desktop Derived Xeon 5000 Platform Xeon 3000 Platform
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Pentium® D (1 Processor, 1 core ) Xeon® 3000 (1 Processor, 2 cores) Xeon® 3200 (1 Processor, 4 cores) Xeon® 5300 (2 Processors, 8 cores) Quad-Core Intel ® Xeon ® Processors An outstanding choice for your small business 51,476 112,092 210,599 31,138 Application Performance (java performance) Operations per second SPECjbb2005* 51 101 200 38 Data Throughput (Integer performance) Jobs per hour SPECint*rate_base2000 8102 10971 18160 2151 Online Web Hosting (web experience) Published results as of April 10, 2007 on www.spec.org using SPECjbb2005* (java), SPECint*_rate_base2000 (integer), SPECweb2005* (web). For detailed performance and configurations consult www.intel.com/performance. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit http://www.intel.com/performance/resources/limits.htm or call (U.S.) 1-800-628-8686 or 1-916-356-3104. Performance & Cost Relative Web performance (Higher is better) SPECweb2005* Single Core Single CPU Dual Core Single CPU Quad Core Single CPU Quad Core Two CPU $300-500 $500-1,000 $1,000+ Typical System Hardware Cost 2 $500-1,000 2 system cost estimates are general ranges as of July 2007.
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Today 1.7M bops 6 Servers 1 rack 40 sq ft 2.1 kW Source: Intel. Performance comparison using SPECjbb2005 bops (business operations per second) 2004 1.7M bops 42 Servers 2 racks 80 sq ft 16 kW Server Refresh: A 2year ROI BOTTOM LINE BENEFITS for IT Estimated Energy Savings $18KSAVINGS Annual Energy Costs 86%REDUCTION Floor Space 50%REDUCTION BUSINESS REQUIREMENT : Deliver 1.7 million business operations per second using 45nm Quad-Core Intel® Xeon® processor 5400 Room to Grow
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Selling Lower Power Power Optimization Techniques to … – Put more servers in the rack – Boost performance per rack – Optimize performance per square foot In existing rack infrastructure
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. New 2P Entry Business Server Optimized for businesses seeking enterprise class performance and quality on a constrained budget New Platform Q4’07 High performance multi-core CPUs Excellent investment protection Quad-Core and Dual-Core capable Power efficient Intel® Core™ µarch 6 slots of lower power DDR2 Memory Cost optimized chipset and I/O controller 30 lanes of configurable PCIe 6 slots 24-32 GB max DDR2 ICH-9R I/O Bridge Quad-Core & Dual-Core 5400 Series 5300 Series 5200 Series 5100 Series 2x 1333 MHz 1066 MHz Small, Medium Business Server High Performance, Low Cost, Energy Efficient boost business without breaking the budget Configurable PCI Express* 30 lanes PCIe Intel 5100 NEW Design November 2007
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Optimizing Power with Intel Use newest 45nm Intel Xeon processors 3 –Lowers idle power consumption by up to 2/3 relative to 65nm processors Consider Low Voltage Processors 2 –Another 30W lower power per CPU (L53xx, L54xx SKUs) –40-50W lower platform power for 2 socket configurations –Same performance Use Low Power Intel ® 5100 chipset 1 –When small memory capacity (<12GB) is sufficient … –30-50W lower platform power –Similar platform performance Source: Intel, November 27, 2007. 1 Comparisons is between similarly configured Intel Xeon 2P servers using Intel 5100 chipset and the Intel 5000 chipset 2 Comparison is between using 50W quad-core Xeon 5300 series and 80W Quad-Core Xeon 5400 series 3 Comparison is between Quad-core Intel Xeon 5400 series vs Quad-core Intel Xeon 5300 series
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Boosting Performance & Density (modeling SPECint_rate_base2006* and small memory footprint) 6kW Rack6kw Rack ~340W server~300W server~240W server 2 x 80W processors Xeon E5420 (2.5GHz) Intel 5000 chipset 12GB Memory / server 2 x 50W processors Xeon L5420 (2.5GHz) Intel 5000 chipset 12GB Memory/server 2 x 50W processors L5420 (2.5GHz) Intel 5100 chipset 12GB Memory/Server 17 Servers 20 Servers 24 Servers Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations. See backup for details + 15 % L54xx L5320 L5310 50W quad- core L52xx 5148 40W dual- core Baselin e + 38 % L54xx and L52xx products scheduled for production release Q1’08 LV Xeon + Low Power platform
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Understanding Virtualization
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Virtualization: Why? Different Operating Systems Multiple Applications Secure Partitions One Server KEY: App = Application, Mgmt = Management, OS = Operating System, VM = Virtual Machine Business Benefits of Virtualization Smaller IT Environment, Lower Power Bills Less Servers to manage and maintain Easier and Quicker to Add New Applications Without Sacrificing Application Performance Advanced Business Computing … Proven Benefits One Quad-Core Intel Xeon processor 5000 sequence-based servers
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Does HW Matter? … Yes Performance Headroom Quad-core and Intel® Core™ microarchitecture Larger servers support more memory and I/O Hardware Assist Features 64 and 32bit OS on the same server Reduced Virtualization Overhead (cpu, memory, i/o) Functionality: Live VM migration across CPU generations Lower costs over time with OS integration Consolidate with High Confidence Proven dependability with unique reliability features Intel ® Xeon ® Processor are Ready When You Are 2S Quad-core Intel Xeon Servers Are Built For Virtualization KEY: App = Application, Mgmt = Management, OS = Operating System, VM = Virtual Machine One Quad-Core Intel Xeon processor 5000 sequence-based servers
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Quad-Core Virtualization Benefits 30% lower TCO 1 60% more Performance 30% more Performance/$ 20% more Performance/Watt Intel IT testing shows that the Quad-Core Intel® Xeon® processor-based servers are an excellent platform for running typical IT workloads with hypervisor-based virtualization software 1 IT@intel study: http://www.intel.com/it/pdf/boosting-server-virtualization-performance.pdf
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Why Virtualize with Intel Inside Top virtualization results 1 for VMware* Vmark* 1 Source: VMware as of Dec 11, 2007. See: http://www.vmware.com/products/vmmark/results.html for details. 2 Intel Virtualization Technology requires a computer system with a processor, chipset, BIOS, virtual machine monitor (VMM) and applications enabled for virtualization technology. Functionality, performance or other virtualization technology benefits will vary depending on hardware and software configurations. Virtualization technology-enabled BIOS and VMM applications are currently in development. Intel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmarks are reported and confirm whether the referenced benchmarks are accurate and reflect performance of systems available for purchase. PerformanceHardware Assist Intel ® Virtualization Technology (VT) is a set of hardware enhancements that eclipse traditional software-only based virtualization Processor: Intel ® VT FlexMigration 2 : Move virtual machines between servers without service interruption Intel ® VT FlexPriority 2 : improves interrupt handling in virtual environment, boosting performance by up to 27% for 32bit guest operating systems Chipset & IO: Intel ® I/O Acceleration Technology 2 : Offloads routine I/O tasks from processor to I/O devices freeing up 35% more CPU cycles for virtualization Intel ® VT for Connectivity 2 : Specialized networking devices sort data through multiple queues, delivering more efficient networking 45nm
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Intel-based Servers Built for Performance and Energy Efficiency Learn more: www.intel.com/quadcoreserver Thank You for Considering Intel
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Backup
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Stable and Reliable Energy Efficient Performance Built for Virtualization Addressing IT Challenges Head On Since 2006, millions of mainstream 65nm Quad-Core Intel® Xeon® processors have helped IT Reduce Costs, Improve Business Continuity & Responsiveness 1 Intel internal measurement as of Oct 9, 2006 using SPECint_rate_base2000*. Results compare Xeon E5345 (CTN 2.33/1333/80W) with measured Xeon 5160 (WC 3.00/1333/80W), published Dual-Core AMD Opteron* Model 2220SE (2.80 SktF) and published 64bit Intel Xeon Processor3.60GHz with 2ML2 cache (Irw 3.6/ LH800/110W). Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. More Performance Less Space More Technology Fewer Risks Dual + Quad: same server Advanced memory, I/O More Reliability Features 1.5x over Xeon ® Dual-Core 1 2.5x over other’s dual-core 1 4.5x over Xeon ® single core 1 80W quad-core processors 2x cores, cache, threads Hardware-assisted tech Broadest SW ecosystem Doing More With Less
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Intel ® Core ™ Microarchitecture (introduced 2006) Intel ® Advanced Smart Cache Intel ® Smart Memory Access Intel ® Intelligent Power Capability Intel ® Wide Dynamic Execution Engine FASTER SMARTER EFFICIENT 4 instructions per cycle 2x cache size, shared Advanced pre-fetching ultra fine grained power control How do these features work? Learn more at intel.com http://www.intel.com/technology/architecture/ coremicro/demo/demo.htm Delivering a Performance and Power Advantage for IT
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Up to 20% Higher Performance Quad-Core Intel Xeon X5365 Platform of Choice Since mid’06 adds 45nm processors Nov’ 07: More Performance - Stable Platform General Purpose Java Server Scientific Comp. ERP Server Virtual- ization Quad-Core Intel ® Xeon ® X5460 Data source: Published/Measured results as of Nov 12, 2007. See backup for details Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations Raising the Bar for Performance Mainstream servers
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. What is SPECpower* SPECpower* is a new industry standard benchmark for measuring energy efficiency of volume servers SPEC – The Standard Performance Evaluation Corporation released SPECpower_ssj2008* on December 11, 2007 SPECpower_ssj2008* is the first industry standard server benchmark to measure power consumption in relation to performance across a “graduated” workload SPECpower benchmark report provides unprecedented data on platform power consumption across load level range Created by a consortium of companies – AMD*, Dell*, Fujitsu Siemens*, HP*, IBM*, Intel, Sun* plus UC Berkeley*, Virginia Tech* and Lawrence Berkeley Labs* SPECpower* Fills a Need For a Standard Method to Measure Power And Performance Together
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Why Virtualize? InitialAdvanced Server Consolidation Test and Development Dynamic Load Balancing Disaster Recovery IT Usages IT Benefits Fewer Servers Lower IT Costs Software Flexibility Higher Utilization Less Power Easier Cooling Real Question for IT is Why Not?
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. 4P+ 2P Intel® Core™ Microarchitecture Enhanced Intel® Core™ Microarchitecture Next Generation Intel Microarchitecture 1P ‘Dunnington’ Xeon 5400 Xeon 3300 Future 1 Backward compatibility for live VM migration also exists with current dual-core Intel® Core™ microarchitecture products (Xeon 5100 and Xeon 3000) and forward compatibility with future dual and multi-core processors. Contact your preferred VMM vendor for support requirements. Xeon 5300 Xeon 7300 Xeon 3200 Merom basedPenryn basedNehalem based 2006-20072007-20082008-2010 µarch Dual Core 5100 Dual Core 7200 Dual Core 3000 All future products, dates, and figures are preliminary and are subject to change without any notice. Intel ® VT FlexMigration assist Increased VM Mobility with VMware Fail-Over Load Balance Disaster Recovery Server Maintenance VM IT Investment Protection with future ESX * versions Flexibility & Investment Protection Intel ® VT FlexMigration assist and VMware * Flexibility of Live VM Migration using ESX * solutions Today Dual Core 5200 Dual Core 3100
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Online Tool Provides Quick Estimate of IT Value with Quad-Core Native Performance Gains and IT Cost Savings with Virtualization Quad-Core ROI Tool www.intel.com/go/virtualization
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Why a Server? business A server provides a dedicated, centralized, networked machine that provides services to local and or remote PCs – Print and internet connection sharing – Centralized file sharing – Secure back-up of client data – Database and other shared applications Server Technology enables your business to support more users and more customers with faster performance, higher reliability and security
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Technology Built for Business Intel Leading Technologies – Benefits for Small & Medium Business Better storage and data protection Intel® Execute Disable Bit Intel ® Matrix Storage Technology More Performance for your $ Multi-core processors starting sub $200 1 Intel ® Virtualization Technology Advanced manufacturing, (65nm, 45nm) Industry Leading performance New Intel ® Core™ Microarchitecture Intel Wide Dynamic execution Intel® Advanced Smart Cache Intel Smart Memory Access Denser, quieter & lower power servers Intel ® Intelligent Power Capability 50W low voltage quad-core processors Energy-Efficient Performance Increased Utilization & Flexibility Intel ® Virtualization Technology Intel®VT FlexMigration Intel®64 Architecture Highest Reliability, Ease of Use ECC error correcting memory Genuine Intel Architecture Fully Buffered DDR2 Memory High Quality Platform Comprehensive Server Validation Architectural Planning Security Genuine Intel® Architecture 1 Source Intel. Subject to change without notice
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Servers with Intel ® 5100 Chipset Qualifying Accounts: Optimized for customers with … – Small memory needs (12GB or lower) – Older rack infrastructure (<6kW per rack) – No near-term plans for virtualization (server utilization remains low) Ideal Users: Small, Medium Business and Emerging Markets Recommended Sales Approach (Enterprise) 1.Lead with ‘Bensley’: Mainstream 2S Xeon servers with Intel 5000 chipset 2.If power and rack density is THE objection … introduce Intel 5100 chipset Advantages 1 Tradeoffs 1 Similar Server Performance Limited to 6 slots of memory (12GB with 2GB DIMMS) ~30-50W lower server power Source: Intel, November 27, 2007. Comparisons is between similarly configured Intel Xeon 2P servers using Intel 5100 chipset and the Intel 5000 chipset Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations. Copyright © 2007, Intel Corporation. * Other names and brands may be claimed as the property of others.
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Improved Performance per Watt Intel ® 5100 chipset for small system memory configurations Lower Platform Power Measured System Power in Watts during benchmark steady state Lower is better 20% Lower Power Intel ® 5000 Chipset Intel ® 5100 Chipset Intel ® 5000 Chipset Intel ® 5100 Chipset SPECfp*_rate_base 2006SPECint*_rate_base 2006 Similar Server Performance Intel ® 5000 Chipset Intel ® 5100 Chipset Technical Computing (floating point) Both measurements feature two Quad-Core CPUs (Xeon E5450) and 8GB memory (4x2GB memory) General Purpose (integer throughput) Higher is better Data Source: Internal measurement as of 5 Nov 07. Actual performance may vary. See backup for details. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations. Copyright © 2007, Intel Corporation. * Other names and brands may be claimed as the property of others. Similar Performance 8GB memory (4x2GB memory)
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Quad-Core Performance 45nm, 2 nd Generation Quad-Core Intel ® Xeon ® Processor 5400 Series Technical Compute Servers Mainstream Enterprise Servers 1 Manufacturing Workflow: defined as concurrently running SPECapc* SolidWorks* 2005 and Fluent* 6.3.26 L1/L2, 5x concurrently SPEC int*_rate 2006 JAVA* Source: Intel. Results on Quad-Core Intel Xeon 5400 series are Intel internal measured results, October 2, 2007. All other Quad-Core Intel Xeon results are based on measured/published results. Quad-Core Intel Xeon Processor X5365: www.spec.org, Current as of 9/17/2007. Details in backup. IntegerJava* Floating Point Bandwidth Intensive Applicationsgeneral purpose SPEC fp*_rate 2006 Extending Performance Leadership +50%+20% Workstation & Multitasking concurrent applications 1 Design & Analysis +34% SPEC fp*_rate 2006 Floating Point Weather Modeling Financial Services up to Black- Scholes* National Weather Services Application * Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Compute-Intensive Throughput Est. SPECfp*_rate_base2006 Data Source: Submitted or published results as of 7 Jan 2008. Actual performance may vary. See backup for details. 1.0 1.5 2.1 2.4 3.40 GHz 2 MBcache 800 MHzbus 3.00 GHz 4 MBcache 1333MHz bus 2.66 GHz 8 MBcache 1066MHz bus 2.83 GHz 12 MBcache 1333MHz bus Est. SPECint*_rate_base2006 1.0 1.7 2.7 3.0 Baseline General Purpose Technical Computing Normalized as 1.0 to Pentium D 945 using Intel® 3010 Chipset- based server. Higher is better 2006-2007 2007-2008 Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations. Copyright © 2007, Intel Corporation. * Other names and brands may be claimed as the property of others.Intel Performance Benchmark Limitations Normalized Normalized Entry Server Platform Performance featuring Intel® Xeon® Processor 3300 Series on Intel® 3210 Chipset-based servers New! 45nm Quad-Core 65nm Quad-Core Dual- Core New! 45nm Quad-Core 65nm Quad-Core Dual- Core
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Backup - Data Center Optimization System Configurations: 2 Socket Intel® Xeon® Processor 3.6GHz (Nacona) 8 x 1GB DDR2-400 DIMMs System Idle Power: 225W System Workload Power: 382W SPECjbb2005 bops performance: 40487 2 Socket Intel® Xeon® Processor E5450 (3.0GHz 80W HTN) 8 x 2GB 667MHz FBDIMMs System Idle Power: 237W System Workload Power: 353W SPECjbb2005 bops performance: 297,984 Calculations: Floor space: 80sq. Foot to 40 sq. foot (50% reduction) Annual energy costs: 102.3kW to 13.8kW (87% reduction) Yearly Energy Savings: $17.7k ($20.5k - $2.76k) = $17.7k Qty 42 2S Intel® Xeon® Processor 3.6GHz (Nacona) servers, at idle power (225W * 16 hours/day), at full load (382W * 8 hours/day), for one year at 0.10 kWh = $10.23k * 2 (HVAC factor) = $20.5k electricity cost per year. Compared to Qty 6 2S Intel® Xeon® Processor E5450 (HTN 3.0GHz) servers, at idle power (237W * 16 hours/day), at full load (353W * 8 hours/day), for one year at 0.10 kWh = $1.38k * 2 (HVAC factor) = $2.76k electricity cost per year. ROI: Using HP DL 380G5 with 32GB RAM is $6,264 as of Nov 17, 2007 on hp.com Cost of 6 servers is $37.6k divided by $17.7k/year energy savings, this is 2.12 year ROI Software: BEA JRockit* (build P27.4.0-3-86647-1.6.0_02-20070801-1931-windows-x86_64, compiled mode
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Revision - 01 Copyright © 2008, Intel Corporation. *Other names and brands may be claimed as the property of others. Backup: Optimizing Performance / Rack Power – 340W per server: 2* 80W E5450 (3.0GHz), Intel® 5000 Chipset, 6* 2GB DIMMs > Source: Intel internal measurements + 22W (11W per DIMM * 2). > Measured platform: Supermicro SYS-6025B-TR+V (EBI2SQC61), memory: 4* 2GB; DDR2- 667 – 300W per server: 2* 80W E5450 (3.0GHz), Intel® 5100 Chipset, 6* 2GB DIMMs > Source: Public SPECPower measurements from HP DL180 G5 server http://www.spec.org/power_ssj2008/results/res2008q1/power_ssj2008-20080116- 00033.html as of Feb 27, 2008 plus 60W (2*30W TDP increase) – 240W per server: 2* 50W L5420 (2.5GHz), Intel 5100 chipset, 6* 2GB DIMMs > Source: Public SPECPower measurements from HP DL180 G5 server http://www.spec.org/power_ssj2008/results/res2008q1/power_ssj2008-20080116- 00033.html as of Feb 27, 2008 Performance – Performance based on SPECint_rate_base2006 public data as of Feb 27, 2008. – Benchmark score of 109 for E5450 and 77.3 for E5420 and L5420
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