1. Dimensions of Cultural Established methods for Analyzing Cultures

2. Hofstede’s Cultural Dimensions Hofstede (1980) analyzed 117 000 questionnaires from IBM managers in 40 different countries Hofstede identified 4 key dimensions of cultural variation: 1. Individualism / collectivism 2. Masculinity / Femininity 3. Power / Distance 4. Uncertainty / Avoidance In 1991 he examined a larger sample and included a 5 th dimension 5. Time Perspective scale AKA- Long Term / Short Term orientation Reading- Hofstede’s Cultural Dimensions

3. Some examples of Hofstede’s analysis… In Egypt: https://www.youtube.com/watch?v=tEduWvsts-w (4:18) ‘Hofstede’s 5 Dimensions’ https://www.youtube.com/watch?v=tEduWvsts-w In U.A.E: https://www.youtube.com/watch?v=OPIx6zyA0ZI (4:18) ‘Geert Hofstede’ https://www.youtube.com/watch?v=OPIx6zyA0ZI In Canadian’ish’ example? https://www.youtube.com/watch?v=u6ahLQWj_iE (1:48) ‘Week 13- Cultural Dimensions’ https://www.youtube.com/watch?v=u6ahLQWj_iE

4. The image above shows Hofstede's cultural dimension scores for Canada (as of July 2011). Retrived from http://www.geert- hofstede.com/hofstede_canada.shtml.

5. Fiske et al. (1998) simplified the analysis to 2 factors- 1. Individualism / Collectivism 2. Power / Distance Fiske concluded that: Western European nations (UK, France) tend to egalitarian (based on equality) and individualistic Eastern European nations (Slovakia, Greece) are hierarchical & individualistic Asian nations are hierarchical & collectivist Based on what you know of these places or people from these places do you agree with his conclusions?