2. Terminology Conversion Retention KPIs

3. ROI NGR LTV CRM

4. Social Analytical Operational

5. Tactical Tool Unified Messaging Customer in the center

6. Predictive / BI Real-Time Feedback (“One Glance”) Enhanced Customer Management Tools Convert Information -> Knowledge

7. CRM 1.0: Customer Management  CRM 2.0: “Tribes” Management Follow the Influencers / “PROsumers” Life-Time Value: The Next Generation

8. T&Cs Welcome Offer Big Winners’ Page

11. VIP Club Promotions Loyalty Scheme

12. Pareto Personal Segmentation

13. PR Edge Lifetime Value

14. Flexible Challenging Promotional Backbone

15. Wager / Deposits NGR / Deposits Bonus / NGR Averages

16. “…company’s sales come from two groups: new customers and repeat customers. One estimate is that attracting a new customer can cost 5 times as much as pleasing an existing one. And it might cost 16 times as much to bring the new customer to the same level of profitability as that of the lost customer. Customer retention is thus more important than customer attraction.” (Marketing Management by Philip Kotler)