1. Create project Background and Context The Web 2.0 Universe Our Challenge Scenario Planning

2. Create project Background and Context The Web 2.0 Universe Our Challenge Scenario Planning

5. If both the developing world and that U.S. state that Ptaszynski mentions would swear off buying computers that have to be replaced every three years and software that has to be upgraded every six months, they'd be able to afford a lot of good teachers, books, paper and pencils. They've already got the tables in their dining rooms and kitchens.

8. Pong Limited customisation FIFA Manager 2009

9. Give’em a show Make it real

10. Create project Background and Context The Web 2.0 Universe Our Challenge Scenario Planning

11. There is just going to be so much content out there - there's a scarcity of attention. Information consumes attention, and there's too much information. Esther Dyson

12. Web 1.0 = Data send and receive Web 2.0 = Data send and receive + manipulation

13. Web 1.0 Web 2.0

16. Obama campaign key facts 3.5 million campaigners online Twitter/Facebook/YouTube versus own website $400 million campaign funds raised online

19. Education Collaboration

21. Market Sizing 55 million 1 Billion Source : Gartner Research Sales – 2007 World wide population of mobile handsets – 3 billion Currently playing MP3 files – 650 million

22. Key attributes 10 minutes long Tagged Insights/Analytics Key attributes Podcasts – 200,000+ Over 5 billion songs sold Key attributes TV – 1 Million/week Radio 2 Million/week

23. 10 events – 2000 in audience – 20,000 on line 70 Hours of Podcasts 12,000 Listeners Subscribers in New Zealand and Vancouver Feisty Productions On the Bike - 18,000 on-line audience Scotch Myths – 10,000 on-line audience New Hands – 20,000 online The Aftermath Podcast – 12,000 + Riddoch Questions - bigger

24. Create project Background and Context The Web 2.0 Universe Our Challenge Scenario Planning

25. Skill gaps Planning and organisation Customer handling Team working Communication Problem solving Other technical and practical skills Written communication

26. Centre for Creative Industries Institute of Applied Technology Centre for Tourism, Leisure and SportCare Institute Institute of Business Management and Computing Interactive TV Podcasts Videocasts Blogs Wikis Social Networks Games Other web 2.0 artefacts Mobile Platforms Podcasts Videocasts Blogs Wikis Social Networks Games Other web 2.0 artefacts Executive Production Technology Validation

27. Create project Background and Context The Web 2.0 Universe Our Challenge Scenario Planning

28. The exercise. Outlook 10 years Make PEST planning assumptions Document e-Learning against Timeline Feedback conclusions

29. An example Political Economic Social Technology 20082013 2018 In-car learning Korean plumbing certification On demand degrees The Fife Licence Superfast broadband Labour shortage Open competition for all students

30. Create project Background and Context The Web 2.0 Universe Our Challenge Scenario Planning