1. Fairtrade HFA4M: Global Issues Assignment Lily Lin

2. Fairtrade Who we are: 24 organizations from different countries When we stared: The first Fairtrade label ， Max Havelaar in 1988. The Fairtrade Labeling Organizations International (FLO) ， Bonn, Germany in 1997

3. Fairtrade Vs Fair Trade

7. Facts Farm products affected by - nature (climate change etc.) - market (recession etc.). For some of the Least Developed Countries, farm products is a large portion of their incomes

8. Coffee 4 years to grow, little return 25 million coffee farmers globally some developing countries one of pillars of economy 1994, frost, Brazil, US$2.80/pound 2002, 8%more produced, affected 100 million people, US$0.45/pound, starvation

9. Fairtrade standards for coffee Floor price: US$ 1.25/pound for Fairtrade certified washed Arabica Differentiate: Fairtrade certified organic coffee US$ 0.20 cents/pound Premium: US$ 0.10/pound added to the purchase price Others

10. 2008, global sales: $1.75 billion Fairtrade coffee industry $70 billion global coffee industry

11. Producers Financial security (market) production stability (nature) Enjoy rights (Partnership,authority) Why Choose “Fairtrade”?

12. Companies positive impact on consumers a new prospect market Environment: environmental sustainability, protection organic production Consumers products -- values, qualities and principles support Third World producers

13. survey private-industry survey, 2008 179 Fair Trade coffee farmers Central America and Mexico more than half of them said that their families were hungry for several months a year

14. Fairtrade Data Sales grew 40% (2003-2008) Retail value: US$3.2 billion, 2007 over 60 developing countries 1.5 million people are supported (Include family, would be over 7.5 million people.) Fairtrade grew faster than other “ethical products”: - organics - sustainable fish - cosmetics not tested on animals

15. problems & suggestions: World wide barriers: Developed and developing countries should work together Fairtrade Expenses Should lower expenses and improve standards Other unavoidable element: farm product – original low price

16. Can fair trade help cure world hunger? poverty & hunger BUY

17. Thank you! www.fairtrade.net