1. Tearin’ It Up Dirt Bikes™ Nick Dumford Trevor Scherlin Travis Vogel

2. Background Trevor won the company on a bet over a flipped coin and changed the name in 2007. Asked Nick and Travis if they would like to help run the company. Tearin’ It Up Dirt Bikes™ re-opened its storefront in early 2007 and created its online presence in July 2007.

3. Roles CEO Scherlin – Responsible for all company operations. CFO Dumford – Responsible for all financial transactions and health. CTO Vogel – Responsible for all technology in storefront and online presence.

4. Storefront Within the storefront, Tearin’ It Up Dirt Bikes™ will provide dirt bikes, parts, accessories and repair services. Our featured brand is Honda Dirt Bike products. Specialize in providing quality bikes and parts. We also sell our own branded bikes: the Dirt Shredder 9000, Dirt Thrower 3000, Dirt Tosser 500.

5. Online Presence Online, parts and accessories can be purchased. Our top of the line forward and back navigator are our highest selling part. One-of-a-kind spoilers are available for overnight delivery. The NoiseBuster provides the appropriate noise tone and pitch for the ideal dirt bike appeal.

6. Customer Demographics Tearin’ It Up Dirt Bikes™ offers a wide verity of entry level bikes and accessories while also offering the veteran riders service and high preforming dirt bikes. Like to ride dirt bikes either for enjoyment or racing purposes. Majority of online users are experienced riders and racers. In-Store purchases are targeted at entry level riders.

7. Marketing Mix Online We also use banner ads on various online dirt bike racing forums Online advertising on up-coming races’ sites Google Ads targeted at consumers searching for dirt bike parts and accessories Storefront Our main marketing strategy is sponsorship of major dirt bike races in the area Rent billboard space near storefront and dirt bike tracks Sponsor the high winning racers for maximum visibility

8. Sales Force CRM Software Customer Relationship Management (CRM) vs. Enterprise Resource Planning (ERP) CRM focuses on customer relations Tearin’ It Up Dirt Bikes™ is mainly client based and relies on customer relations for success CRM allows easy access to clients files and information Allows access to clients order history Identifies recently purchased products, which allows for customer intimacy and identify preferences

9. Sales Cloud provided by Sales Force Sales Cloud is the worlds #1 Sales Application Allows business to increase revenues, increase productivity, and get visibility into your business Multiple features available to progress business Email integration- Communication with clients and employees is efficient and productive Social Networking Pages- Allows the CRM software to be linked to multiple social networking sites such as Twitter, Facebook, and MySpace. Contact History- Provides information from each client (Phone, e- mail, address) to be easily accessed by the company Current Business Users Spotify NBC Universal American Red Cross Chipotle Wells Fargo Bank

10. Pros of Sales Force Sales Force provides Chatter Chatter is a tool that allows you and your coworkers to communicate efficiently in and outside of the workplace. Effectively enables employees to stay up to date on leads, contacts, opportunities, and deals with customers.

11. Cons of Sales Force The Sales Cloud CRM software is only available as a web- hosted solution Can’t install software on a network of computers Internet must be available to use the software

12. Costs Number of users- Unlimited $65.00 per user Monthly Payments No Hidden or one time fees

13. References 2012 compare best crm software. (2012). Retrieved from http://crm-software- review.toptenreviews.com/http://crm-software- review.toptenreviews.com/ Customer stories. (2012). Retrieved from http://www.salesforce.com/customers/http://www.salesforce.com/customers/ Sales cloud. (2012). Retrieved from http://www.salesforce.com/sales-cloud/social- accounts-contacts.jsphttp://www.salesforce.com/sales-cloud/social- accounts-contacts.jsp Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital