1. Application Development with Oracle Database 11g Michael Hichwa – Vice President

2. The following is intended to outline Oracle’s general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle. © 2009 Oracle Corporation – Proprietary

3. Application Development Frameworks Popular within the Oracle Customer base © 2009 Oracle Corporation – Proprietary Oracle SQL Developer

4. Oracle Application Express (APEX) D atabase-centric Web application development tool Unique RAD tool for the Oracle Database Browser based for Development, Deployment & Use Declaratively build Web 2.0 applications that are fast and secure Leverages full Oracle database capabilities and SQL & PL/SQL skills Fully supported, “no-cost” component with all editions of the Oracle DB

5. Robust Developer community - 100k+ downloads / year apex.oracle.com – 4 m page views / week Active Discussion Forum – 4.4m views, #3 on OTN 80 Consulting companies, 50 BLOGs, 10 Hosting Partners UG Talks: 30 @OOW-09, 50 @ODTUG, APEXposed User interface for Oracle Audit Vault Oracle Application Express Momentum

6. © 2009 Oracle Corporation – Proprietary Oracle APEX Architecture Simple 2-Tier Architecture Pages dynamically rendered using database Metadata No code generation or file based compilation Runs Everywhere Oracle Database Runs

7. Development / Deployment Options Locally as a Dedicated Service Multi-tenant Enterprise Cloud Multi-Tenant Internet Cloud Within Amazon cloud w/Oracle AMI Internet CloudEnterprise CloudLocal Database © 2009 Oracle Corporation – Proprietary Develop & deploy where it is most convenient and cost effective

8. © 2009 Oracle Corporation Demonstration

9. APEX.oraclecorp.com Enterprise Cloud Service HR - overtime approval - holiday requests - award nomination and review - resource availability / tracking assignments (TARs) - employee tracking Development - project tracking - error & warning messages tracking - functional specs tracking - bug/tar tracking and metrics - recording business rules for QA and doc - bugdb reporting - release management tracking Training - track all customer training - OU Course planning - bootcamp planning and management © 2009 Oracle Corporation Sales Support - contact management - sales leads - account & territory intelligence - customer support (tracking interactions over time) - account allocation - tracking progress against KPIs - collateral management (handouts, etc) Other - ordering t-shirts for events - status reports - scheduling, managing data center maintenance - managing distribution lists and sending emails - management reporting - requesting and tracking home transport (used in India when working late) - lots of dashboards

10. HardwareDell PowerEdge 1950 2 x Dual Core 2.33GHz XESn Processor 6GB RAM $3,999.00 (purchased 2/07) ServiceAutomatic provisioning Workspaces1,279 Developers1 – 20 per workspace Average: 2.5 per workspace Applications670 active last week (Total 6,658) Page Views399,489 last week Users 5,980 active last week Average users: 200 per application; Max: 3,500 Enterprise Cloud apex.oraclecorp.com

11. Oracle Application Express (APEX) Summary Reduces Development Cost: APEX is no-cost feature of the Database Reduces Administrative Complexity: Nothing to manage beyond the DB Leverage SQL & PL/SQL Skills: Framework designed for DB Developers Productivity: Developers are empowered by how easy it is Community: Oracle’s most active community (for app dev)

12. Agenda Oracle Application Express Oracle SQL Developer Oracle, Windows and.NET

13. Oracle Database Development Tools Improving Developer Productivity in Every Phase

14. Oracle SQL Developer Simplifies Database Development Browse, create and edit database objects Develop, debug and test SQL & PL/SQL Migrate database objects and data to Oracle Extensible using Java and XML Running and defining reports Third Party DB Support Runs on Windows, Mac, Linux…

15. Oracle SQL Developer Database Development IDE Free and fully supported Lower Cost of Ownership Most Popular DB Development IDE (for Oracle) Easy install Download and unzip, Click SQL Developer Icon Uses thin JDBC driver => No Oracle Home required Adoption Over 1.5 million downloads Distributed with 11gR1 1.5 million users

16. Robust SQL Worksheet Code insight, templating, snippets, formatting, colour coding Data grids Flashback, export, update, sort Full PL/SQL support Creating, editing, debugging, compiling, hierarchical profiler, extended search Ad hoc reporting Shipped and user defined Advanced utilities Export, import, DDL generation, schema compare, schema difference User controlled environment Preferences PL/SQL Unit Testing

17. SQL Developer Migration Workbench Integrated no-cost migration environment MySQL Microsoft SQL Server Microsoft Access Sybase DB2 UDB (early access) Teradata (early access) One Tool to Browse, validate, develop Sybase and Microsoft SQL Server T-SQL Increasing interest in database migration in CY09 Primarily Sybase Exadata sparked interest in Teradata migration

18. SQL Developer 2.1 Teradata Migration Early Access Release Connectivity to Teradata Run SQL Browse Data Dictionary DDL Migration Capture data definition Convert to Oracle syntax Generate Oracle DDL scripts Data Movement Online (smaller scale proof of concept) Offline (native tools to export import data) BTEQ Scripting language Conversion planned for a future release

19. SQL Developer Data Modeler For cost data modelling product ($3,000 per user) A single tool for different users and functionality Data Architect build logical data models Database Developer develop relational models DBA adjusts physical attributes

20. SQL Developer Data Modeler OOWSQLDevDM

21. Oracle SQL Developer Summary Reduces Costs: no-cost product Enhances Developer Productivity Supported by Oracle (at no extra cost) Easy to download and install unzip, no oracle home Robust: More functionality Integrated Debugger, Integrated Migrations, Unit Testing*, Data Modeling, SQL Worksheet, Reporting, SQL Script, Schema Compare, Object creation wizards, Modern IDE, …

22. Agenda Oracle Application Express Oracle SQL Developer Oracle, Windows and.NET

23. Oracle Database and.NET Allow our customers to exploit.NET and Oracle DB Seamless Integration with Microsoft Development Tools Support for latest.NET frameworks and specifications Enable.NET applications to fully leverage Oracle Specific Features RAC, Data Guard, Client Cache, … Advanced Queuing, User Defined Types Provided for Free on OTN, Fully Supported by Oracle Support Oracle Developer Tools for Visual Studio.NET Work in close cooperation with Microsoft We collaborate to support and market our joint customers Large Community Top OTN Download 800K Newsletter subscribers

24. Oracle.NET Development Environment Visual Studio Visual Studio Application Development Database Development Oracle Data Provider for.NET Oracle Developer Tools for Visual Studio Oracle Database Extensions for.NET Oracle Providers for ASP.NET.NET Framework

25. Oracle Database and.NET Summary.NET is Fully Supported for Oracle Database Exploits Unique Features of Oracle Run on Operating System of Choice Proven by Name Brand Customers ODT and ODP.NET ODT and ODP.NET Windows Linux Solaris Other Visual Studio Visual Studio