1. Internationalising the Operation of Spas in the Philippines, Thailand, Malaysia and Indonesia A project approved for funding by the European Union’s Asia Invest Program (presented by Jomar Fleras of SAPI)

2. ASIA INVEST PROGRAM The overall objective of the Program is to promote & facilitate direct business co-operation between the European Union & Asia Strengthened mutual trade & investment flows between the regions; Assist SMEs to internationalise their business strategy; Reinforce private sector & new business development opportunities; Promote European know-how & technologies Exchange of best practices & experiences of European & Asian companies with a strong regional dimension; Favour the participation of less developed countries & emphasise support to these countries to increase their international market knowledge & access Enhanced EU’s political and economic presence across Asia.

3. BASIC DATA Total eligible cost of the action: Euro 1,018,197 Amount requested from the Contracting Authority: Euro 578,197 % of total eligible cost of action: 57% Duration: 24 months

4. OBJECTIVE To promote and facilitate direct business co-operation between the EU and Asia by internationalising the operation of Spas in the Philippines, Thailand, Indonesia and Malaysia

5. SPECIFIC OBJECTIVES To enhance the capacity of 200 spa operators from the spa associations of Thailand, Indonesia, Malaysia and the Philippines in providing spa services that conform to European standards of spa operations and safety; To organize 8 business meetings between spa operators and travel operators in Thailand, Indonesia, Malaysia and the Philippines that will increase spa visits by European travellers.

6. PARTNERS Spa Association of the Philippines (main project proponent) Confederation of International Beauty Therapy and Cosmetology (CIBTAC) The Thailand Spa Association Bali Spa and Wellness Association Association of Malaysian Spas

7. KEY RESULT AREAS 200 spa operators who are members of the 4 Spa Associations practicing European standards of spa operations and safety 200 spa therapists/trainers trained on European treatment and therapy techniques 4,000 spa therapists trained in-house Enhanced capacity of four Spa associations to manage grants Eight business meetings organized between spa operators and tour operators At least 10% increase in spa visits by European travellers by end of project Two manuals produced One website running

8. ACTIVITIES Organization of a Project Management Council. (Year 1, Month 1, Semester 1). A Project Management Council will be formed to direct the overall implementation of the project. The council will be composed of representatives from the spa associations and CIBTAC. It will hold six (6) meetings within the entire project duration. Hiring and Project Orientation of Key Project Staff. (Year 1, Semester 1). The following will be hired and given project orientation: 1 Project Manager 1 Assistant Project Manager 4 Project Coordinators (1 per country) 1 Bookkeeper 1 Accountant

9. ACTIVITIES Project Management Council’s Strategic Planning Workshop. (Year 1, Semester 1). The Project Management Council will conduct a three-day strategic planning workshop. The PMC will come out with a detailed implementation plan, strategies and specific tasking for each partner. A monitoring and evaluation plan will also be developed to chart the progress of the project. Set –up and maintenance of a Project Website. (Development: Year 1, Semester 1, Maintenance: Year 1 & 2, Semester 1-4). A website developer will be contracted to set up a website and an e-group. The site will feature project updates and will be a source of information for the public about the spa industry. Production of a Manual of Operations for Spa Operators. (Year 1, Semester 1 & 2). A Manual of Operations for spa operators will be developed and produced. This will be used by future operators in managing their spas in order to provide services that conform to European standards of operations and safety. This manual will be included in the website for free download.

10. ACTIVITIES Production of a Training Manual for Spa Therapists. (Year 1, Semester 1 & 2). A Training Manual on European treatment and techniques for spa therapists will be developed and produced. This manual will be used by the CIBTAC –trained in-house therapists in training newly employed therapists. Grant Management Workshop for Spa Associations (Year 1, Semester 1). A workshop will be conducted to officers of the Spa Associations. Business Meetings with Tour Operators. (Year 1 Semester 2, Year 2 Semester 4).A total of eight (8) business meetings between spa operators and tour operators will be conducted in the Philippines, Thailand, Indonesia and Malaysia. The spa association from each country will discuss with the tour operators strategies to increase the European market. Spa operators are also expected to organize on their own meetings with tour operators that will help design travel packages.

11. ACTIVITIES Training of Spa Operators. (Year 1, Semester 2). CIBTAC will provide spa management training on European standards of operations and safety to 200 (50 per country) spa operators. Training of Trainers for Spa Therapists. (Year 2, Semester 3). Using the CIBTAC Training Syllabus, 50 spa therapists from each spa association will be enrolled in CIBTAC accredited schools in the respective countries. In-house training of Spa Therapists. (Year 2, Semester 4). The trainers will be tasked to conduct in-house training to at least 20 spa therapists in each spa. At least 1,000 spa therapists in each country will be trained.

12. ACTIVITIES Project Management Council Meetings. (Year 1: Semester 1- 2, Year 2: Semester 3-4). A total of six project management council meetings will be conducted. Project Implementation and Financial Monitoring Visits. (Year 1, Semester 1-2, Year 2, Semester 3-4). A total of eight monitoring visits will be conducted by the Project Manager and accountant to monitor whether project activities are effectively implemented on schedule and within the allocated budget. Annual Project Review and Planning Workshop. (Year 2: Semester 3.) One annual project review and planning workshop will be conducted by the Project Management Council in the beginning of the second year where the achievements, problems encountered, and lessons learned from the past year will be reviewed. Future directions and recommendations for project implementation for the remaining project duration will be discussed. End of Project Evaluation. (Year 2, Semester 4). An external consultant will be hired to measure the impact of the project to the target groups and stakeholders.

13. BUDGET ExpensesEUCounterpartTOTAL Salaries103,200 Local Transportation14,940 Meetings17,536 Workshops & Trainings313,548420,000733,548 Monitoring26,262 Equipment & Supplies5,0208005,820 Office Rent19,200 Office Supplies4,800 Utilities7,200 Website Development/Maintenance3,880 Production of Manuals12,200 Audit1,500 Evaluation costs1,500 Administrative Costs66,611 TOTAL578,197440,0001,018,197

14. Thank you to all our partners!!!