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@typeaparent #typeaWDW MISSY WARD CO-FOUNDER & PRESIDENT, AFFILIATE DEBBIE BOOKSTABER PRESIDENT, ELEMENT AFFILIATE.

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Presentation on theme: "@typeaparent #typeaWDW MISSY WARD CO-FOUNDER & PRESIDENT, AFFILIATE DEBBIE BOOKSTABER PRESIDENT, ELEMENT AFFILIATE."— Presentation transcript:

1 @typeaparent #typeaWDW MISSY WARD CO-FOUNDER & PRESIDENT, AFFILIATE SUMMIT @MISSYWARD DEBBIE BOOKSTABER PRESIDENT, ELEMENT ASSOCIATES @BUZZMOMMY AFFILIATE MARKETING BUSINESS MODELS @MISSYWARD @BUZZMOMMY

2 @typeaparent #typeaWDW CPM, CPC or sponsorship advertising can be difficult to generate the big bucks [Need large amount of traffic, page views and a lucrative demographic] Creating and selling physical product requires resources [creation of a product that people want to buy, capital, stock, storage, distribution, etc.] Unlike paid sponsorships, affiliate marketing is the gift that keeps on giving – passive income that can earn $ for years to come. You pick what you want to market. No waiting for PR companies to contact you about products/services you may have zero passion about. WHY USE AN AFFILIATE BASED BUSINESS MODEL? @MISSYWARD @BUZZMOMMY

3 WHAT TYPES OF SITES ARE GOOD FOR AFFILIATE BUSINESS MODELS? Blogs [authors with authoritative, trusted voices] Endorsements Product/Service Reviews Tutorials Endorsements Within your regular content Storefronts Sell your own product/service through affiliates Community and Curated Content Sites Think sites like Pinterest, Tumblr, Buzzfeed, 22 Words, Charmin’s Sit or Squat, Huffington Post Easy way to always have fresh content, difficult to get traffic traction. So simple to monetize with automated affiliate tools like Viglink and Skimlinks @MISSYWARD @BUZZMOMMY

4 @typeaparent #typeaWDW Endorsement  MissyWard.com/Endorsement Great for earned authoritative voices in niche markets. Genuine, enthusiastic recommendations that show how the product has “changed your life” Focus on compelling benefits (rather than features) @MISSYWARD @BUZZMOMMY

5 @typeaparent #typeaWDW Product/Service Review  MissyWard.com/Review Review products and services you use and actually benefit from that your audience would be interested in. OK to point out imperfections Negative reviews not the smartest revenue strategy. @MISSYWARD @BUZZMOMMY

6 @typeaparent #typeaWDW Tutorials  MissyWard.com/Tutorial Teaching and selling are closely related. “How-to’s” get potential customers comfortable with a purchase. Product or service tutorials on products that solve today’s problems are extremely successful. @MISSYWARD @BUZZMOMMY

7 @typeaparent #typeaWDW Within Regular Content  MissyWard.com/Regular -Content Content maintains integrity and entertains readers. Text links, images, image maps, banners, coupons, deals, related products, value-adds. @MISSYWARD @BUZZMOMMY

8 @typeaparent #typeaWDW Affiliate Storefronts  MissyWard.com/Storefr ont Embedded affiliate store within your Wordpress blog allowing you to promote countless products from thousands of retailers. Super easy to set up and maintain. @MISSYWARD @BUZZMOMMY

9 @typeaparent #typeaWDW Starting Your Own Affiliate Program  MissyWard.com/Merchant Create your own affiliate program to recruit affiliates to sell your products and services. Lower startup costs than you think. Fairly straightforward integration. @MISSYWARD @BUZZMOMMY

10 @typeaparent #typeaWDW @MISSYWARD @BUZZMOMMY

11 @typeaparent #typeaWDW WITHOUT KNOWING HOW TO CODE OR LOSING AN EYE. How to Integrate an Online Store into your Blog @MISSYWARD @BUZZMOMMY

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13  Yoga-blocks.co Datafeedr.com - $29- $59/mo. Pick/Click/Widget- driven. No coding skills needed. Built using default WP theme TwentyEleven. Almost all networks participate. Join program, select store, enter AFFID, choose products, add widgets. Automatic store updates, coupons, price comparisons, content modification, keep 100% commissions, super- customizable. @MISSYWARD @BUZZMOMMY

14  Chiclass.com Popshops - $29- $59/mo. Pick/Click/Widget- driven. No coding skills needed. Almost all networks participate. Join program, select store, enter AFFID, choose products, add widgets. Automatic store updates, coupons, price comparisons, content modification, keep 100% commissions, super- customizable. @MISSYWARD @BUZZMOMMY

15  Fanzooloo.com GoldenCan - $FREE – They keep any commission earned on 4 th click [and also offers Free 4 th Click Merchants]. Almost all networks participate. Join program, select store, enter AFFID, choose products, creates html code to enter into your page. Automatic store updates, coupons, price comparisons, not as customizable. @MISSYWARD @BUZZMOMMY

16  SpecialNeedsGifts.com Amazon Product in a Post Plugin - $FREE Enter Amazon Aff ID once then plugin adds a formatted Amazon Product you select by ISBN# [images, pricing, buy now, description, customer reviews, your own text, etc. Embed in posts, pages, text widgets. @MISSYWARD @BUZZMOMMY

17 @typeaparent #typeaWDW TWO GREAT SOLUTIONS TO GET YOU STARTED. Starting Your Own Affiliate Program @MISSYWARD @BUZZMOMMY

18 @typeaparent #typeaWDW Starting Your Own Affiliate Program  eJunkie.com Great startup hosted solution for new merchants selling downloads or tangible goods. Shopping cart, buy now buttons, automated digital delivery, manages shipping calculations, inventory, taxes, discounts, etc. Simple addition of products, copy/paste html, no SSL certificate needed, variety of payment processors. You process affiliate payments yourself through Paypal handle 1099’s, etc. Limited reporting [does not track CTR only sales]. Pricing low – Digital products with download plans start at $18/mo. Tangible products start at $5/mo. All prices go up based on number of products sold and storage space @MISSYWARD @BUZZMOMMY

19 @typeaparent #typeaWDW Starting Your Own Affiliate Program  ShareASale.com Great solution for downloads or tangible goods. Simple integration into most shopping carts. Real-time tracking, customizable reporting and allows for multiple commission payouts and clickstream attribution. Shareasale handles paying affiliates and 1099’s, offers pre-screening of affiliates, ad serving, training, etc. $550 One-Time Network Fee + $100 Minimum Deposit. 20% Transaction Fee / $25.00 Monthly Min. [Example: $100 affiliate sale > 10% Commission > $10.00 Affiliate Earning + $2.00 Transaction Fee for Total $12.00] @MISSYWARD @BUZZMOMMY


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