2. Message received Write and reply Server

3. Wireless Connectivity/Messaging/Content Management Solutions Cell@pps Receive Mail M I S Data New Mail Alert Sales Data Export data Stock alertNew Price List Production Report Send Email

4. What is Cell@apps ? CellApps Script Engine allows you to integrate any Data with Simple Scripts

5. What is Cell@apps ?  Cell@pps is an SMS Application Development platform, with following functionality  Two way SMS Application Development Platform like Ticket Booking etc.  Integrated Messaging Support  Integrated Support for ODBC Databases or any of the information source like website or your MIS/ERP Applications for data access.  Reporting Tool for Usage Analysis and Billing.  Access Control based on Mobile No  Inbuilt Messaging and Web Server  Inbuilt parser and script wizard to design applications.

6. Feature 1: Get Emails Alerts on your mobile Feature 2: Send/Receive Emails from Mobile

7. Feature 3: Send SMS from any PC

8. Feature 4: Get Data from any Web Site/Database

9. Screen Shots – Console Screen

10. Screen Shots – Configuration

11. Screen Shots – Wizards

13. Screen Shots – Database Script Definition

14. Screen Shots – Website/URL Script Definition

15. Screen Shots – Billing/MIS Module

16. Advantages  Cost effective and fast virtual private network for transaction management  Guaranteed real time access  Mobility, thus units could be setup at any location and can be taken to any new location conveniently  Can control units all across the globe through common server under same cost constraint.

17. Disadvantages  Lower Bandwidth and hence only limited traffic should be allowed  Recurring cost per message

18. Cell@pps Architecture  Central CellApps Server  Support for adding application handlers  can support any session based transaction application development like trade applications  Dynamic Database access  Dynamic content Handlers  can download and access the data as per defined grammar from any web page and publish as per output grammar  VB/VC++ API for complex handler programming

19. System Requirements  ODBC data store  Internet Connectivity ( if website access needed)  Windows NT/2000 Server  IBM Pentium machine with min 64 MB RAM and 400 MB free space  Cell@pps Wireless Connectivity Module  SIM card  RS232 connectivity with PC

20.  The application areas are in the field of  Manufacturing/operations  Logistics  Sales and Marketing  After-sales service Application Areas  Based on flow of communication applications could be broadly classified as:  Business to Employee  Business to Customer  Machine to Business

21.  Communication/collaboration services  Email  Unified messaging  Groupware messaging Mobile Office  Personal information management services  Organizing tools  Calendar  Contacts  Task Lists  Productivity tools

22. Mobile Office  Information access services  Access to corporate databases  Work/role specific services  Access to personal files  External information services

23.  Rasna – Sales force Automation on SMS Mobile Office-Case Study  Asian Granito – Sales and Order Tracking on SMS  British Gas – Utility Information Services  Mudra Communications – HRM application on SMS  L&T – Server Alert/Monitoring on SMS  Maize Products – ERP on SMS  First Flight – Consignment Tracking on SMS

24.  Essar – SAP on SMS Mobile Office-Case Study  Cadila Zydus – Field Forces (MR) Management  Allianz Bajaj – Insurance Agent Management SMS  MailOnPhone – Emails on SMS  Torrent Power – SMS from Intranet  RD Sales – SMS advertisement  Ask4Ticket – Movie Tickets on SMS  InfoOnPhone – Stock Quote on SMS  Sahegal Autoriders – Pvt. Ltd., Pune.

25. SMS is being used for all types of utility companies to provide information to their consumers. Whether is Railways or a Gas supplier or an electricity supplier. All of them are providing access to their database and current status on SMS. This makes the Utility services access easy for the consumers. Utility Information Services Case Study: British Gas

26.  Client Profile : a Leading Gas Utility Company in India. British Gas-Utility Information Services  What we offered  SMS based payment reminder  SMS based customer management system  Based on Cellapps Corporate Server  Requirement : wanted a mobile information system for Billing and Customer Care for his 1 million subscribers.

27.  Utility bill alerts are send on SMS Features  Alerts send to users for non submission of payments  Payment receipts are send on SMS

28. How it works? HO office PC with Cellapps connected to a GSM modem

29. SMS based simple m-commerce application like Movie ticket booking or hotel reservation or Cadbury chocolates on a vending machine from SMS have become popular. Many such commercial applications are being deployed on SMS. SMS in Commerce Case Study: Ask4Ticket

30.  Client Profile: a m-commerce company in India Ask4Ticket- M-commerce on SMS  What we offered  SMS based ticketing system  Based on Cellapps Corporate Server  Requirement: wanted a mobile system for movie ticket booking

31.  Mobile users can book movie tickets Features  Advertisements  Alerts send to users on booking confirmation  Discount coupons

32. How it works? HO office PC with Cellapps connected to a GSM modem

33. Email has revolutionized all businesses and it has become critical for all the executives whether in office or on move to remain in touch with their emails. The SMS gateway make their mobile number an email address and also enables access to their email box on SMS. Thus they can write mails or check mails from Mobile using SMS. The new mail arrivals comes as SMS alert message. Most of the business enterprises are enabling their Mail server for better productivity and response time. Emails on SMS Case Study: Ask4Ticket

34. Feature 1: Get Emails Alerts on your mobile Feature 2: Send/Receive Emails from Mobile

35. Companies are making their ERP SMS aware so as they get alerts on their mobile and their executives are powered with latest information, wherever they go. The Information Mobilization is done by many organization, which Includes Maize Products, Essar. Making ERP SMS enabled Case Study: Essar

36. Essar – SAP on SMS  Client Profile: a Leading Steel company in India  What we offered  SMS based interface for SAP ERP  Based on Cellapps Corporate Server  Requirement: wanted to mobilize SAP

37. Features  Mobile users can send daily progress report on SMS  Leads tracking and Management on SMS  Reports get automatically updated into database  Alerts send to users for non submission of reports

38. How it works ? HO office PC with Cellapps connected to a GSM modem

39. SMS in Finance and Stock Broking Brokers from small and large financial firms in India are updating their clients on the latest market fluctuations by SMS, suggesting investment options, including derivatives strategies, in real time. SMS is the best solution as the client can attend to it as soon as he finds time. It helps them take instant decisions. It is very effective and investors get in touch with the brokerage houses fast.

40. SMS in Banking SMS could be used for account information queries these including account balances, deposits and withdrawals as they occur. Indian Banks like ICICI, HDFC are also providing facility to check bank balance, do stop payments from SMS to their clients.

41. Sales Force Automation SMS could be used for mobile sales force management. Sales Force could use SMS for sending daily reports, lead status, file expense reports and also use the same to query product availability and prices. Case Study: Rasna, Asian Grainto, Cadila Zydus

42. Rasna – Sales force Automation on SMS  Client Profile: a Leading FMCG company in India  What we offered  SMS based reporting and lead management system  Based on Cellapps Corporate Server  Requirement: wanted a mobile system for sales force management for 2000+ sales employee spread across India

43.  Mobile users can send daily progress report on SMS Features  Leads tracking and Management on SMS  Reports get automatically updated into database  Alerts send to users for non submission of reports

44. How it works ? HO office PC wth Cellapps connected to a GSM modem

45. Asian Granito – Order Management on SMS  Client Profile: a Leading Ceramic Tile company in India  What we offered  SMS based online inventory checking and order management  Based on Cellapps Corporate Server  Requirement: wanted a mobile system for sales force and order management for 1000+ sales employee spread across India

46.  Mobile users can check inventory of different tiles Features  Alerts are send to users about available stocks  They can confirm order on mobile and also check order status

47. How it works ? HO office PC wth Cellapps connected to a GSM modem

48. Cadila Zydus – Field Force Management on SMS  Client Profile: a Leading Pharmaceutical company in India  What we offered  SMS based sales management system  Based on Cellapps Corporate Server  Requirement: wanted a mobile system for sales force and order management for 5000+ Marketing Representatives spread across India

49.  Marketing executives can send sales reports Features  Schemes information and meeting schedules can be sent on mobile  Alerts are send to users about available stocks

50. How it works ? HO office PC with Cellapps connected to a GSM modem

51. CRM Solutions SMS is being extensively used for CRM solutions like Loyalty building programs, surveys, repeat business generation and providing information access to the customers. The CRM applications includes basic chat application which customer can provide on their web site which could be attended by their support staff who may be in field and reply to the same on mobile. Case Study: V-Mart

52.  Client Profile: a Leading Retail Store in India V-Mart-CRM solutions on SMS  What we offered  SMS based loyalty management system  Based on Cellapps Corporate Server  Requirement: wanted a CRM system for their loyalty program

53.  Advertisement messages could be sent to regular buyer databank Features  Important event reminder like Birthday, Anniversary etc can be sent on SMS  Discount coupons could be send on SMS

54. How it works? HO office PC with Cellapps connected to a GSM modem

55. SMS in Marketing Realizing the significance of this mode of marketing, Indian marketers are increasingly opting for mobile marketing techniques to connect with their target audience—directly. And with around 100 million subscribers in the country, the concept of mobile marketing is rapidly gaining momentum. SMS has been extensively used by Political Parties and company like Coke Case Study: RD Sales

56.  Client Profile: a mobile phone distributor for a Leading Telco in India RD Sales- Advertisement on SMS  What we offered  SMS based bulk advertisement system  Based on Cellapps Lite Server  Requirement: wanted a SMS based marketing system

57.  Send bulk sms from PC Features  Maintain address book

58. How it works ? HO office PC with Cellapps connected to a GSM modem

59. Auto Dealer and Authorised Service Station Solution SMS is being extensively used for CRM solutions like Loyalty building programs, surveys, repeat business generation and providing information access to the customers. The Auto Dealer and Service Station applications user automatic SMS generate when customer vehicle is ready. Also reminder of Insurance, Service Due etc. The Customer can also direct query to application for Price, Scheme, Status of Vehicle when they put in service etc. Also Dealer use for Customer b- day and anniversary reminder for more sales. Case Study: Sahegal Autoriders Pvt. Ltd., Pune

60. Sahegal Autoriders – solution on SMS  Client Profile: a Leading Hero Honda Dealer and Authorised Service Station in Maharashtra  What we offered  SMS based Auto Scheduling and Auto request  Based on Cellapps Corporate Server  Requirement: wanted a SMS Solution for on line Price,Scheme,On line Status Check of serviced vehicle and CRM Application.

61. How it works? HO office PC with Cellapps connected to a GSM modem

62. Thank You…!!!