1. INSERT ERA COMPANY LOGO HERE INSERT ERA COMPANY LOGO HERE OUR APPROACH A GUIDE TO HOW ERA REAL ESTATE PROFESSIONALS WILL WORK WITH YOU TO SELL YOUR HOUSE planning marketing pricing selling

2. INSERT ERA COMPANY LOGO HERE ERA REAL ESTATE PROFESSIONALSERA MARKETING PRESENTATION 1.UNDERSTANDING YOUR SITUATION 2.SELLING YOUR PROPERTY  Marketing  Market Conditions  Pricing 3. ERA REAL ESTATE PROFESISONALS 4. ERA AGENT NAME HERE AGENDA

3. INSERT ERA COMPANY LOGO HERE UNDERSTANDING YOUR SITUATION WHY ARE YOU SELLING? WHERE ARE YOU MOVING? WHEN WOULD YOU LIKE TO HAVE YOUR HOUSE SOLD? WHAT IS DRIVING YOUR DEADLINE? WHAT CHALLENGES DO YOU ANTICIPATE HAVING?

4. INSERT ERA COMPANY LOGO HERE ERA REAL ESTATE PROFESSIONALSERA MARKETING PRESENTATION 1.UNDERSTANDING YOUR SITUATION 2.SELLING YOUR PROPERTY  Marketing  Market Conditions  Pricing 3. ERA REAL ESTATE PROFESSIONALS 4. ERA AGENT NAME HERE AGENDA

5. INSERT ERA COMPANY LOGO HERE LOCAL MEDIA OUTLETS SELLING YOUR PROPERTY: MARKETING + OVER 100 LOCAL NEWSPAPER WEBSITES ERA.com ERA Distinctive Properties Powered by ERA.com ERA.com Mobile TXT ERA ® ERA Mobile App ERA YouTube Channel ONLINE LISTING PROVIDERS Local Media Outlets subject to change.

6. INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: MARKETING ENHANCED LISTINGS PAGES On these high-traffic real estate sites, Trulia, Zillow and Realtor.com, your listing will be featured or enhanced. This means:  It appears earlier in a search.  Is more prominently displayed.  Has more photos and other design enhancements and generally stands out from other listings.

7. INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: MARKETING

8. INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: MARKETING

9. INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: MARKETING ERA ® PROGRAMS THAT HELP US MARKET AND SELL YOUR PROPERTY: ERA ® MOBILE APP AND TXT ERA ® ERA ® LEAD ROUTER ERA ® GOLD STAR PROPERTY ERA ® HOME PROTECTION PLAN ERA ® INTERNATIONAL COLLECTION Open Text ERA ® YOU TUBE-PROPERTY SEARCH Example: Mortgage Program

10. INSERT ERA COMPANY LOGO HERE TEXT ERA & ERA.COM (MOBILE) PROGRAM BENEFITS  With TEXT ERA, potential buyers receive requested property information via text message quickly.  Promoted via a yard sign, flyers, etc. SELLING YOUR PROPERTY: MARKETING ERA ® MOBILE APP Search for a house. See what homes are selling for in your neighborhood. The ERA® Mobile App works on standard cell phones and smartphones alike. The ERA Mobile App gives homebuyers the power to search anywhere and at anytime. They are directly connected with an ERA® Agent throughout the home search.  With m.ERA.com, our mobile site, prospective buyers can view your property directly from their cell phone. MOBILE WEBSITE

11. INSERT ERA COMPANY LOGO HERE ERA L EAD R OUTER TM PROGRAM BENEFITS  Online requests are routed immediately via cell phone and e-mail.  Creates an opportunity for immediate follow-up.  Tracks the source of all property leads. SELLING YOUR PROPERTY: MARKETING HOW ERA LEADROUTER™ WORKS 2. ERA Leadrouter™ finds agent by cell phone 3. Agent contacts lead from anywhere 4. Requires agent follow up 5. Managers and Brokerage Monitor All Leads Leadrouter™ Process New Approach to Company Leads 1. Consumer inquires online ERA ® LEAD ROUTER

12. INSERT ERA COMPANY LOGO HERE ERA ® GOLD STAR PROPERTY: MAKES YOUR PROPERTY MORE COMPETITIVE Program Highlights  Systematic approach to home selling preparation.  Meaningful enhancements for potential buyer.  Enhanced marketing materials.  Attainable criteria for qualifying:  Home Staging  ERA Home Protection Plan™  Pre-listing home inspection  Seller’s disclosure SELLING YOUR PROPERTY: MARKETING

13. INSERT ERA COMPANY LOGO HERE ERA HOME PROTECTION PLAN ® : PROGRAM BENEFITS  Provides buyers with more confidence in purchase decision.  Protect yourself against costly repairs during listing and escrow.  Avoid after-the-sale disputes and unwanted surprises! SELLING YOUR PROPERTY: MARKETING ERA HOME PROTECTION PLAN ® 29% better chance of sale when using an ERA Home Protection Plan ®. 15% Homes sell on average faster with an ERA Home Protection Plan ® than without.

14. INSERT ERA COMPANY LOGO HERE ERA ® INTERNATIONAL COLLECTION PROGRAM OVERVIEW Marketing program for high-end properties designed to position your home for the high-end buyer. Unique website, ERADistinctiveProperties.com. Separate luxury listing channels (i.e., LuxuryRealEstate.com and RealEstateJournal.com). SELLING YOUR PROPERTY: MARKETING International Collection Marketing Materials

15. INSERT ERA COMPANY LOGO HERE THE ERA REAL ESTATE YOUTUBE CHANNEL SELLING YOUR PROPERTY: MARKETING  Every ERA ® Listing* is converted to virtual online tour  YouTube is 2 nd largest search engine online *Listings with six or more photos. Land is not featured on YouTube.

16. INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: MARKETING Additional marketing opportunities include:  Yard signs  Flyers  Virtual tours  Enhanced listings  Social media  Property preparation

17. INSERT ERA COMPANY LOGO HERE ERA REAL ESTATE PROFESSIONALSERA MARKETING PRESENTATION 1.UNDERSTANDING YOUR SITUATION 2.SELLING YOUR PROPERTY  Marketing  Market Conditions  Pricing 3. ERA REAL ESTATE PROFESIONALS 4. ERA AGENT NAME HERE AGENDA

18. INSERT ERA COMPANY LOGO HERE HOUSES SOLD  Size of market (total).  Composition of sales by price.  The current market conditions will impact pricing, how long your property may be on the market and many other factors we need to consider. SELLING YOUR PROPERTY: MARKET CONDITIONS Houses sold in last 90-120 days

19. INSERT ERA COMPANY LOGO HERE AVERAGE SALE PRICE  Pricing is one of the critical sales tools, and understanding the dynamics of pricing is critical to a successful sale. SELLING YOUR PROPERTY: MARKET CONDITIONS

20. INSERT ERA COMPANY LOGO HERE PERCENT OF ASKING PRICE RECEIVED  Pricing accurately affects time on the market and final price.  The percent of asking price received is a means of tracking price accuracy. SELLING YOUR PROPERTY: MARKET CONDITIONS

21. INSERT ERA COMPANY LOGO HERE DAYS ON MARKET  The length of time a home is on the market has an effect on the sales price. The longer a home is on the market, generally, the lower price. SELLING YOUR PROPERTY: MARKET CONDITIONS

22. INSERT ERA COMPANY LOGO HERE  Pricing accurately affects time on the market and final price.  The list-to-sale ratio is a means of tracking price accuracy and performance. SELLING YOUR PROPERTY: MARKET CONDITIONS LIST-TO-SALE RATIO

23. INSERT ERA COMPANY LOGO HERE ERA REAL ESTATE PROFESSIONALSERA MARKETING PRESENTATION 1.UNDERSTANDING YOUR SITUATION 2.SELLING YOUR PROPERTY  Marketing  Market Conditions  Pricing 3. ERA REAL ESTATE PROFESISONALS 4. ERA AGENT NAME HERE AGENDA

24. INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: PRICING Fair market value The price that a ready, willing and able buyer is willing to pay and a seller is willing to accept. The “fair market value” can only be determined at closing…the actual price. Therefore, an agent or broker uses historical data to best determine the projected “fair market value.”

25. INSERT ERA COMPANY LOGO HERE To determine fair market value, we can use the following tools:  Traditional means of analyzing the market.  Utilizes comparable properties.  Adjustments for features and amenities.  Goes a step further.  Gives you a picture of the market.  Shows what buyers are willing to pay in today’s market.  Analyzes the past sales rate.  Helps determine expected marketing time. SELLING YOUR PROPERTY: PRICING COMPETITIVE MARKET ANALYSIS TOOL PRICING ANALYSIS GRID ABSORPTION RATE TOOL HOME APPRAISAL  Analysis by a professional appraiser.  Cost.  Advantages.

26. INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: PRICING COMPETITIVE MARKET ANALYSIS Your home compared to:  Recently sold homes  Unsold homes Assists in:  Setting listing price

27. INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: PRICING PRICING ANALYSIS GRID  Gives you a picture of the market.  Shows what buyers are willing to pay in today’s market.  Helps us establish a fair market value.

28. INSERT ERA COMPANY LOGO HERE ABSORPTION RATE TOOL  Analyzes the past sales rate.  Helps determine expected marketing time. SELLING YOUR PROPERTY: PRICING

29. INSERT ERA COMPANY LOGO HERE HOME APPRAISAL  Required to secure a mortgage.  Independent 3 rd party evaluation.  Important components: –Home inspection. –Comparable home sales.  Potential impact on price. SELLING YOUR PROPERTY: PRICING

30. INSERT ERA COMPANY LOGO HERE ERA REAL ESTAT EPROFESISONALSERA MARKETING PRESENTATION 1.UNDERSTANDING YOUR SITUATION 2.SELLING YOUR PROPERTY  Marketing  Market Conditions  Pricing 3. ERA REAL ESTATE PROFESSIONALS 4. STEVE IRWIN AGENDA

31. INSERT ERA COMPANY LOGO HERE ERA REAL ESTATE PROFESISONALS: QUICK FACTS  105 agents in local market  Over 250 current listings  500+ homes sold YTD  Relocation specialist  Cartus Principal Broker  #1 real estate web site in local market  # unique visits  List-to-sale ratio.  Average days on market.  Average price. WORKING WITH ERA: ERA REAL ESTATE PROFESSIONALS

32. INSERT ERA COMPANY LOGO HERE ERA REAL ESTATE PROFESISONALSERA MARKETING PRESENTATION 1.UNDERSTANDING YOUR SITUATION 2.SELLING YOUR PROPERTY  Marketing  Market Conditions  Preparation  Pricing 3. ERA REAL ESTATE PROFESISONALS 4. STEVE IRWIN AGENDA

33. INSERT ERA COMPANY LOGO HERE STEVE IRWIN: QUICK FACTS  REALTOR ® since 1997  Publish all listings to Facebook  Certified ERA ® Sellers Security Plan ® agent  Accredited Staging Professional WORKING WITH ERA: STEVE IRWIN

34. INSERT ERA COMPANY LOGO HERE THANK YOU