reverse prospecting feature

reverse prospecting feature
INSERT ERA COMPANY LOGO HERE OUR APPROACH A GUIDE TO HOW ERA KEY REALTY SERVICES WILL WORK WITH YOU TO SELL YOUR HOUSE planning marketing pricing selling

A SYSTEM FOR SUCCESS… UNDERSTANDING YOUR GOALS INSPECT YOUR HOME
INSERT ERA COMPANY LOGO HERE UNDERSTANDING YOUR GOALS INSPECT YOUR HOME SELLING YOUR PROPERTY Marketing Market Conditions Pricing QUESTIONS WHAT NEXT? ERA KEY REALTY SERVICES ERA MARKETING PRESENTATION

WORKING WITH ERA: Our Mission and Values
INSERT ERA COMPANY LOGO HERE Mission Statement My Mission is to earn YOUR real estate business for LIFE, by providing unparalleled service with the highest levels of integrity, expertise and professionalism » Core Values We Believe in Hard Work We Believe in Teamwork We Believe in Acting with Integrity We Believe that you Get by Giving We Believe in Seeking Solutions We Believe in FUN! Text on this slide is suggested text only.

UNDERSTANDING YOUR SITUATION AND GOALS
INSERT ERA COMPANY LOGO HERE WHY ARE YOU SELLING? WHERE ARE YOU MOVING? WHEN WOULD YOU LIKE TO HAVE YOUR HOUSE SOLD? WHAT IS DRIVING YOUR DEADLINE? WHAT CHALLENGES DO YOU ANTICIPATE HAVING? WHAT ARE YOU LOOKING FOR IN AN AGENT?

A SYSTEM FOR SUCCESS… UNDERSTANDING YOUR SITUATION INSPECT YOUR HOME
INSERT ERA COMPANY LOGO HERE UNDERSTANDING YOUR SITUATION INSPECT YOUR HOME 3. SELLING YOUR PROPERTY Marketing Market Conditions Pricing 4. QUESTIONS 5. WHAT’S NEXT? ERA KEY REALTY SERVICES ERA MARKETING PRESENTATION

YOUR HOME…..LET’S TAKE A LOOK!
INSERT ERA COMPANY LOGO HERE WHAT ATTRACTED YOU? WHAT WOULD YOU DO IF YOU STAYED HERE? MAY I SUGGEST IMPROVEMENTS? MANY EYES HAVE TO “BUY” Agents Buyers Appraiser Lender Inspector Insurance

SELLING YOUR PROPERTY: MARKETING
INSERT ERA COMPANY LOGO HERE

INSERT ERA COMPANY LOGO HERE Buyer Truths: 33% looked online FIRST. 94% look online during the process. 55% of Buyers were first time buyers in 2010 Average age was 32, 39 for repeat buyers. Average distance from current home was 11 miles. Proximity to work was a major deciding factor 92% used an agent 20% were single females Top items buyers wanted to see; a. Pictures b. Tours/videos c. Property details d. Mapping e. Instant communication By 2014 most searches will be done on a mobile device EVERY Buyer (and most Sellers) I know watch HGTV! NAR Study of Home Buyers and Sellers, ERA Key marketing survey of “initial source of buyer contact”

INSERT ERA COMPANY LOGO HERE PREPARING YOUR PROPERTY Step 1: Remove any buyer “objections” - Cleanup Step 2: Fix up - Repair Step 3: Prepare to show - Staging

INSERT ERA COMPANY LOGO HERE STEP 1: CLEANUP $1,500 $2,000 to Average home price increase for cleaning and de-cluttering. Source: StagedHomes.com 2010 statistics

low-cost repairs can make a big impact and make your property feel
SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE STEP 2: REPAIR low-cost repairs can make a big impact and make your property feel “move-in ready.”

INSERT ERA COMPANY LOGO HERE STEP 3: STAGING 94.6% of Accredited Staging Professional staged homes sell on average in 33 days or less. Source: StagedHomes.com 2010 statistics

INSERT ERA COMPANY LOGO HERE 51.6% of Buyers said the yard sign was important in their search “Pre Sold” on the neighborhood and location Promote your property around the clock Our distinctive colors and shape make the sign stand out from the “rest of the crowd”. Directional signs, Open House Signs, Text ERA signs all add exposure for your home.

INSERT ERA COMPANY LOGO HERE ERA® KEY REALTY PROGRAMS THAT HELP US MARKET AND SELL YOUR PROPERTY: ERA GOLD STAR PROPERTY ERA HOMEZONE MARKETING® MLS & REAL ESTATE AGENTS WEB BASED MARKETING ERA® KEY E-LEADS ERA® KEY RELOCATION

94% of consumers used the internet during their home search.
SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE 94% of consumers used the internet during their home search. Home Zone Virtual Tours Agent & Office Super Profiles ERAKey.com Mobile App TXT ERA® MLSPropertyFinder

ONLINE LISTING PROVIDERS
SELLING YOUR PROPERTY: MARKETING Home Zone Virtual tours Agent & Office Super Profiles ERAKey.com Mobile TXT ERA® 33% of buyers first step was to look online ONLINE LISTING PROVIDERS

INSERT ERA COMPANY LOGO HERE Home Zone Virtual Tours Agent & Office Super Profiles ERAKey.com Mobile App TXT ERA® + OVER 100 LOCAL NEWSPAPER WEBSITES LOCAL MEDIA OUTLETS

INSERT ERA COMPANY LOGO HERE ENHANCED LISTINGS PAGES We will enhance the presentation of your property on many high-traffic real estate sites, such as, Trulia, Zillow and Realtor.com It will appear earlier in a search. It is more prominently displayed with more photos Design enhancements and generally stands out from other listings.

INSERT ERA COMPANY LOGO HERE HomeZone Audio Visual Tour The Audio Visual Tour enables buyers to not only see but also hear every benefit of your home. According to the most recent study of homebuyers & sellers, Home Buyers rank visual tours as the most important item after pictures when it comes to their on-line search needs HomeZone enables the listing agent and seller to customize the experience a homebuyer has when viewing a listing on-line.

INSERT ERA COMPANY LOGO HERE SELLING YOUR PROPERTY: MARKETING Property Flyers ERA Key Realty Services In-house Marketing Department creates custom brochures for every home we market. These brochures remind buyers of the features your home has to offer.

INSERT ERA COMPANY LOGO HERE Property Specific Website Every home we list, is provided with it’s own property specific webpage. Links to audio visual tour Option for buyer to print marketing flyers & brochures Interactive map display Provides overview of features Provides complete contact info for buyer to reach list agent

INSERT ERA COMPANY LOGO HERE YouTube Video & Craigslist.com As a leader in technology we, ERA Key Realty Services, strive to also be a leader in consumer trends. Today’s Gen X and Gen Y buyers are utilizing both YouTube & Craigs list during their home search. In order to provide you, our seller with maximum exposure to the buying public, we’ve created a marketing campaign to reach every possible segment of the buyer population

INSERT ERA COMPANY LOGO HERE HOMEZONE TEXT ERA® PROGRAM BENEFITS With HOMEZONE TEXT ERA®, potential buyers receive requested property information via text message quickly. Promoted via your yard sign, flyers, etc. With the Homezone site, prospective buyers can view your property directly from their cell phone. Buyers can be directly connected to me on my cell 18.5 billion texts are sent each month. 68.7 million text users. 98% of all U.S. cell phones have text functionality. Text messages are read within 15 minutes of receipt. TEXTING STATS Source: Yahoo.com October 2010

INSERT ERA COMPANY LOGO HERE HOMEZONE TEXT ERA® PROGRAM BENEFITS 18.5 billion texts are sent each month. 68.7 million text users. 98% of all U.S. cell phones have text functionality. Text messages are read within 15 minutes of receipt. TEXTING STATS Source: Yahoo.com October 2010

INSERT ERA COMPANY LOGO HERE ERA Key e-Leads Department PROGRAM BENEFITS Online requests are routed immediately via cell phone and . Creates an opportunity for immediate follow-up. Tracks the source of all property leads. ERA® Key e- Leads 2. ERA e Leads coordinator responds immediately HOW ERA KEY e-Leads WORKS 1. Consumer inquires online New Approach to Company Leads Lead router™ Process 3. Consumer receives information and follow up 5. Managers and Brokerage Monitor All Leads 4. Consumer connected to the agent immediately

INSERT ERA COMPANY LOGO HERE Realtors and MLS: 70% of homes sell with the assistance of another agent Town tours and Broker luncheons encourage activity Unbranded tours present your property to all agents buyers Your property will be presented directly to other agents qualified buyers Quality feedback from the professionals in this market. MAPass ensures proper showing setup and feedback – you will never miss a qualified buyer By hiring me, you “hire” all the agents in the marketplace to help get your house sold…and I will coordinate everything.

INSERT ERA COMPANY LOGO HERE ERA Key Relocation Department PROGRAM BENEFITS Full Time relocation department PRIMARY Cartus Broker for our marketplace 30% of Buyers come from outside the immediate market area Cartus handles over half of all corporate relocation in the U.S. Motivated Buyers that need to move. Domestic and international relocation Third Party Validation that ERA Key Realty Services is the RIGHT CHOICE in today’s market! 2. ERA e Leads coordinator responds immediately ERA KEY Relocation 1. Consumer inquires online 3. Consumer receives information and follow up 5. Managers and Brokerage Monitor All Leads We are committed to making the Whole World your Market! 4. Consumer connected to the agent immediately

INSERT ERA COMPANY LOGO HERE My commitment: To effectively reach every potential buyer for your home, either directly or indirectly, wherever they may be….. Signage Flyers Direct mail/ campaigns Open Houses ERA Talking Gallery Social media

INSERT ERA COMPANY LOGO HERE ERA® GOLD STAR PROPERTY: MAKE YOUR PROPERTY MORE COMPETITIVE IN AN HGTV WORLD Program Highlights Systematic approach to home selling preparation. Meaningful enhancements for a potential buyer. Enhanced marketing materials to distinguish your home. Positions you to sell for and get the most money possible. Attainable criteria for qualifying: Home Staging – a competitive minimum ERA Home Protection Plan™ Pre-listing home inspection –recommended Pricing plan to create excitement and “Fear of Loss” for buyers. Seller’s disclosure and showing accessibility.

29% 15% SELLING YOUR PROPERTY: MARKETING ERA HOME PROTECTION PLAN®:
INSERT ERA COMPANY LOGO HERE ERA HOME PROTECTION PLAN®: PROGRAM BENEFITS Provides buyers with more confidence in purchase decision. Protect yourself against costly repairs during listing and escrow. Avoid after-the-sale disputes and unwanted surprises! ERA HOME PROTECTION PLAN® 29% 15% better chance of sale when using an ERA Home Protection Plan®. Homes sell on average faster with an ERA Home Protection Plan® than without. Source: Study conducted in conjunction with a large national real estate firm and funded by AHS. Results verified by Cannon & Company, a third-party accounting firm. Data compiled from such firm's residential real estate listings that closed between 1/1/07 and 3/31/08 (158,197 total listings).

29% 15% better chance of sale when using an ERA Home Protection Plan®.
SELLING YOUR PROPERTY: MARKETING INSERT ERA COMPANY LOGO HERE 29% better chance of sale when using an ERA Home Protection Plan®. ERA HOME PROTECTION PLAN® 15% Homes sell on average faster with an ERA Home Protection Plan® than without. Source: Study conducted in conjunction with a large national real estate firm and funded by AHS. Results verified by Cannon & Company, a third-party accounting firm. Data compiled from such firm's residential real estate listings that closed between 1/1/07 and 3/31/08 (158,197 total listings).

SELLING YOUR PROPERTY: MARKET CONDITIONS
HOUSES SOLD Size of market (total). Composition of sales by price. The current market conditions will impact pricing, how long your property may be on the market and many other factors we need to consider. Houses sold in last days

DAYS ON MARKET Longer on market/lower price. How can we impact number of days on market and command higher price?

AVERAGE SALE PRICE Pricing is one of the critical sales tools, and understanding the dynamics of pricing is critical to a successful sale. The current market is down 40% from peak pricing in October but up 15% from March 2009. An additional consideration is the list-to-sell ratio. Currently market is 86% and my results are 95%.

LIST-TO-SALE RATIO Pricing accurately affects time on the market and final price. The list-to-sale ratio is a means of tracking price accuracy. Currently market is 86% and my results are 95%.

SELLING YOUR PROPERTY: PRICING
INSERT ERA COMPANY LOGO HERE Fair market value The price that a ready, willing and able buyer is willing to pay and a seller is willing to accept. The “fair market value” can only be determined at closing…the actual price. Therefore, an agent or broker uses historical data to best determine the projected “fair market value.”

COMPETITIVE MARKET ANALYSIS TOOL
SELLING YOUR PROPERTY: PRICING INSERT ERA COMPANY LOGO HERE To determine fair market value, we can use the following tools: COMPETITIVE MARKET ANALYSIS TOOL PRICING ANALYSIS GRID ABSORPTION RATE TOOL HOME APPRAISAL Traditional means of analyzing the market. Utilizes comparable properties. Adjustments for features and amenities. Goes a step further. Gives you a picture of the market. Shows what buyers are willing to pay in today’s market. Analyzes the past sales rate. Helps determine expected marketing time. Analysis by a professional appraiser. Cost. Advantages.

INSERT ERA COMPANY LOGO HERE COMPETITIVE MARKET ANALYSIS Your home compared to: Recently sold homes Unsold homes Assists in: Setting listing price

INSERT ERA COMPANY LOGO HERE PRICING ANALYSIS GRID Gives you a picture of the market. Shows what buyers are willing to pay in today’s market. Helps us establish a fair market value.

INSERT ERA COMPANY LOGO HERE ABSORPTION RATE TOOL Analyzes the past sales rate. Helps determine expected marketing time.

INSERT ERA COMPANY LOGO HERE HOME APPRAISAL Required to secure a mortgage. Independent 3rd party evaluation. Important components: Home inspection. Comparable home sales. Potential impact on price.

A SYSTEM FOR SUCCESS… UNDERSTANDING YOUR GOALS LOOK AT YOUR HOME
INSERT ERA COMPANY LOGO HERE UNDERSTANDING YOUR GOALS LOOK AT YOUR HOME SELLING YOUR PROPERTY Marketing Market Conditions Pricing QUESTIONS WHAT NEXT? ERA KEY REALTY SERVICES ERA MARKETING PRESENTATION

Over 25,000 closed transactions…and counting!
WORKING WITH ERA: ERA KEY REALTY SERVICES INSERT ERA COMPANY LOGO HERE ERA KEY REALTY SERVICES QUICK FACTS: 15 Offices & 340 agents in local market. Over 750 current listings ERA Leadership Team Award Winner for 10+ years. #1 locally owned company in market share in our 51 primary communities for the last 5 years+ Relocation specialist - Cartus Principal Broker Donated hundreds of thousands of dollars to local and national charities over the last 10 years through The ERA Key Charitable Trust. Over 25,000 closed transactions…and counting!

WORKING WITH ERA: ERA KEY REALTY SERVICES & MICHAEL SEAVER
INSERT ERA COMPANY LOGO HERE MICHAEL SEAVER: QUICK FACTS 23 Years of experience Owner, manager & trainer

WORKING WITH ERA: Our Mission and Values
INSERT ERA COMPANY LOGO HERE Mission Statement MY Mission is to earn YOUR real estate business for LIFE, by providing unparalleled service with the highest levels of integrity, expertise and professionalism » Core Values We Believe in Hard Work We Believe in Teamwork We Believe in Acting with Integrity We Believe that you Get by Giving We Believe in Seeking Solutions We Believe in FUN! Text on this slide is suggested text only.

A SYSTEM FOR SUCCESS… UNDERSTANDING YOUR GOALS LOOK AT YOUR HOME
INSERT ERA COMPANY LOGO HERE UNDERSTANDING YOUR GOALS LOOK AT YOUR HOME SELLING YOUR PROPERTY Marketing Market Conditions Pricing QUESTIONS WHAT NEXT? ERA KEY REALTY SERVICES ERA MARKETING PRESENTATION

INSERT ERA COMPANY LOGO HERE THANK YOU

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