1. Email Marketing & Volunteer Recruitment How to Build Relationships and Foster Opportunity By: Christopher Like

2. Contact Management Strategy What is it? Why does it matter? Who uses it? How do I use it?

3. Email Types Transaction Promotion Relationship Communication

4. Email Design & Coding HTML emails are here to stay Quick Design Tips Quick Coding Tips How to Test Everything

5. Marketing Strategy How to Craft the Perfect Volunteer Pitch Consider your Content 60/40% Editorial to Promotion Consider your Audience What do potential/existing Volunteers want to hear about? Consider your Call-to-action What are you encouraging people to do?

6. Important Email Factors The time of day Day of the week Subject line Spam-flavored content?

7. I have Subscribers! (Now what do I do???) Focus on your Content Stick to your marketing Schedule Segment your lists Connect to new media Encourage Feedback

8. Evaluation Metrics Open Rates Click Through Bounces Spam Reports

9. Appendix 1 – Helpful Resources Design W3 schools MailChimp SitePoint.com Campaign Monitor Smith-Harmon Management Constant Contact iContact MailChimp Raiser’s Edge eTapestry

10. Appendix 2 – Helpful Links http://www.campaignmonitor.com http://smith-harmon.com/index.php http://www.mailchimp.com http://www.glockeasymail.com/ultimate- email-marketing-guide/table-of-contents/ http://www.glockeasymail.com/ultimate- email-marketing-guide/table-of-contents/ http://www.donormanagement.org