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1 Entrepreneuring Youth Business Plan INTERMEDIATE 1
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2 READ FIRST Before You Begin.... Delete the brackets Remove slide before presenting You can use the notes section on the bottom of each slide to jot down your presentation notes.
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3 1. [Describe your product or service. Make sure to include your company’s name, your name and title.] 2. [What problems does the product or service solve (or what demand does it meet)?] 3. [How is your product different?] 4. [Tell them why you are the best person to run this business.] 5. [Should make the listener ask “Tell me more!” ] The 30-Second Pitch/Hook Example: "Do you use a flash memory drive? What if your car had a USB port and you could play music through it? That’s what my company, Play-On, is building....” Remove slide before presenting
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4 [Business Name] [Logo a picture that promotes instant recognition of your company] [Entrepreneur’s Name] [Grade] [Age]
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5 Introduction to My Business Product or ServiceTarget Customer Promotional Plan Selling Price Company Name
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6 Product or Service Opportunity - Why did you choose this business? How does the product or service work? How does your product meet an individual’s needs or solve a problem in the community? What is a special feature of the product/service? Why are you better than your competitor? Insert a picture of your product or service.
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7 Business Profile Type of Business [Is yours a Service, Retail, Manufacturing, or Wholesale business?] Legal Structure [Sole Proprietorship, Partnership, C Corporation, Limited Liability Company?] [Why did you select this legal structure?] Mission Statement [A mission statement is a company’s constant reminder to its employees and customers of why the company exists.]
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8 Qualifications What experiences do you have that would make you good at this business? [ Enter reason #3 here.] [Enter reason #1 here.] [Enter reason #2 here.]
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9 Customer Profile Age Gender Income Level Occupation Insert a picture of your target customer here.
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10 Market Analysis Industry Name [What industry are you in? (http://www.bizstats.com)]http://www.bizstats.com Industry Size [How much is being spent in your industry? (http://www.bizstats.com/industry-markets.asp)]http://www.bizstats.com/industry-markets.asp Total Population ________________ [Identify where most of your customers will come from. This may be by zip code (15222), by city (Brownsville), by region (Allegheny County). http://quickfacts.census.gov/qfd/index.html http://quickfacts.census.gov/qfd/index.html Target Market ______________ [What percentage of the total population make up the target market? gender, age and average income are you targeting http://quickfacts.census.gov/qfd/index.htmlhttp://quickfacts.census.gov/qfd/index.html Potential Market Size ______________ [Survey your target market. What percentage of them would be willing to try your product/service? Why?]
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11 Competitive Advantage [Your Business] [Competitor A] [Competitor B] Factors-> [?] Product Price Quality [?]
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12 Promotional Mix Advertising [List plans for advertising, if any.] [$] Publicity [How will you gain public attention such as guest speaking, public appearances or any newsworthy activity] [$] Sales Promotion [$] Other [How will you use social media to bring awareness to your business] [$] Total Monthly Promotional Expense [$] Monthly Amount Monthly Amount [ What sales or deals will you come up with to have people want to buy your product?]
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13 Economics of One Unit Definition of One Unit ___________________ Selling Price $___________ Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit $$ Material DescriptionCost/Total Quantity Cost Per Unit ($) Total Material Cost Per Unit$ Cost of Sales Per Unit (direct labor + material cost + variable cost) $ Gross Profit (Selling Price –Cost of Sales Per Unit) $
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14 Average Monthly Fixed Expenses Fixed ExpenseAverage Monthly Expense Insurance [$] Salaries of Employees [$] Advertising [$] Utilities (Gas, Electric, Telephone) [$] Rent [$] Other Fixed Expenses [$] Total Average Monthly Fixed Expenses [$]
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15 Time-Management Plan Schedule for a Typical Week Total Hours in a Week = 168
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16 Monthly Sales Projections First Year Total Units Sold [Units]
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17 Projected Yearly Income Statement First Year ASelling Price per Unit[$] B Number of Units Sold [Number of Units] C Total Sales [Units X selling price)[$] D Variable Expenses [Variable Expense per Unit × Number of Units ] [$] E Gross Profit [Total Sales minus Variable Expenses] [$] F Fixed Expenses [Monthly Fixed Expenses × 12 months] [$] G Pre-Tax Profit [ Gross Profit minus Monthly Fixed Expenses] [$] H Taxes @ 15% [Pre-Tax Profit × 15%][$] I Net Profit [Pre-Tax Profit minus Taxes][$]
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18 Business Responsibility & Philanthropy Business Responsibility [Explain how you will run your business using good morals.] [How will you ‘green’ your business] Professional/Advisory Support [Who is the advisor or mentor for your company?] Philanthropy [Describe how your business will give back to the community or support a cause in which you believe.]
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19 Business & Personal Goals [Describe the next steps you need to take to make your business actually run] [Explain how you will expand the business (hire employees, attract new customers, purchase a storefront, and so on).] [Describe how big your business could get.] Business Personal [Describe education or training you could get to help with your business.] 6 Months- 1 Year Over 1 Year [Describe how your experience with this business will prepare you for your career.]
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20 [Enter your slogan-- this is a catchy saying that you will use in ads] Thank you for your consideration. [Enter company name]
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