1. Real World Rapid Content Development Implementations Mark Steiner mark steiner, inc. Mark Steiner mark steiner, inc.

2. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 2 Session Agenda Introductions Client Background/Situation Introduction to Tools Tools Strengths/Weaknesses Demonstration of Tools Demonstration of RCD Solutions Let’s Build Something “On the Fly” Session Wrap-up Q & A Introductions Client Background/Situation Introduction to Tools Tools Strengths/Weaknesses Demonstration of Tools Demonstration of RCD Solutions Let’s Build Something “On the Fly” Session Wrap-up Q & A

3. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 3 Who am I? BS Industrial Tech. ‘88 MS Instructional Design ‘92 15 years eLearning & interactive media dev. experience Dozens of projects from 3 min. to 30 hours in runtime BS Industrial Tech. ‘88 MS Instructional Design ‘92 15 years eLearning & interactive media dev. experience Dozens of projects from 3 min. to 30 hours in runtime Authorware 2.0, 1993, other tools like Captivate, Articulate, RWD InfoPak, etc. along the way Presenter - eLearning Confs. US & Europe Started own eLearning company in March 2001

4. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 4 What is your role? A. Project Manager B. Instructional Designer C. Developer D. Other A. Project Manager B. Instructional Designer C. Developer D. Other

5. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 5 What’s an Average Project Lifecycle? A. 1 week or less B. 2 weeks – 1 month C. 1 month – 3 months D. More than 3 months A. 1 week or less B. 2 weeks – 1 month C. 1 month – 3 months D. More than 3 months

6. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 6 A Quote... Learning is not attained by chance. It must be sought for with some ardor and attended to with some diligence. –Abigail Adams Learning is not attained by chance. It must be sought for with some ardor and attended to with some diligence. –Abigail Adams

7. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 7 Client Background/Situation Who is General Growth Properties (GGP)? Founded by the Bucksbaum family in 1954 Publicly traded Real Estate Investment Trust ("REIT") General Growth owns, develops, and manages over 210+ shopping malls in 44 states 5000+ employees from HI to NY and MN to TX GGP Learning Mall Core training, Leadership training, Functional training, and Systems training on all company software 240 training products, 50,000 + orders in 2006 Who is General Growth Properties (GGP)? Founded by the Bucksbaum family in 1954 Publicly traded Real Estate Investment Trust ("REIT") General Growth owns, develops, and manages over 210+ shopping malls in 44 states 5000+ employees from HI to NY and MN to TX GGP Learning Mall Core training, Leadership training, Functional training, and Systems training on all company software 240 training products, 50,000 + orders in 2006

8. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 8 Pinnacle Performance Group Challenge 1: Interaction Skills Need Learn through modeling Practice Solution Audio and video examples Custom quiz interaction using audio example and options Challenge 2: Low-cost Simulation Need Employees practice in safe environment Solution Custom Flash interaction Challenge 1: Interaction Skills Need Learn through modeling Practice Solution Audio and video examples Custom quiz interaction using audio example and options Challenge 2: Low-cost Simulation Need Employees practice in safe environment Solution Custom Flash interaction Challenge 3: Re-use Content Need Employees learn skills Managers learn to coach those skills Solution Re-use images Employees focus on their tasks Managers focus on coaching task

9. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 9 Another Quote... If your only tool is a hammer, you tend to see every problem as a nail. - Abraham Maslow If your only tool is a hammer, you tend to see every problem as a nail. - Abraham Maslow

10. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 10 An Introduction to Tools Captivate - records all onscreen actions and instantly create an interactive Flash simulation; can add text captions, narration, interactions, and quizzes. Articulate - PPT to swf converter, can add v/o, quizzes, some interactivity, launch other web pages. RWD InfoPak- records applications and Web-based systems and capture data across multiple applications; easily output technical/help documentation from captured sims. SnagIt - screen capture program with many features. Centra - virtual classrooms, online meetings and Web conferences; polling, whiteboards, app share, text chat; can record sessions for later playback. FlashForm™ - Flash-based, form-based tool; can create a variety of interactions and question types with no coding, with coding, can add unlimited interaction types. Captivate - records all onscreen actions and instantly create an interactive Flash simulation; can add text captions, narration, interactions, and quizzes. Articulate - PPT to swf converter, can add v/o, quizzes, some interactivity, launch other web pages. RWD InfoPak- records applications and Web-based systems and capture data across multiple applications; easily output technical/help documentation from captured sims. SnagIt - screen capture program with many features. Centra - virtual classrooms, online meetings and Web conferences; polling, whiteboards, app share, text chat; can record sessions for later playback. FlashForm™ - Flash-based, form-based tool; can create a variety of interactions and question types with no coding, with coding, can add unlimited interaction types.

11. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 11 Have you used any of these tools? A. Captivate B. Articulate C. RWD InfoPak D. SnagIt E. Centra F. FlashForm™ A. Captivate B. Articulate C. RWD InfoPak D. SnagIt E. Centra F. FlashForm™

12. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 12 Another Quote... Greatness lies not in being strong, but in the right use of strength. -Henry Ward Beecher Greatness lies not in being strong, but in the right use of strength. -Henry Ward Beecher

13. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 13 Captivate Strengths and Weaknesses Strengths Output to swf Easy-to-use interface Ease of capturing Audio editing interface Publishing options/ease LMS connectivity Strengths Output to swf Easy-to-use interface Ease of capturing Audio editing interface Publishing options/ease LMS connectivity Weaknesses Sometimes misses some captures Lack of control and higher-end programming capabilities Occasional file corruption with audio files

14. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 14 Articulate Strengths and Weaknesses Strengths PPT to SWF If you can use PPT, use can use Articulate Publishing options LMS connectivity Quiz capabilities Improved menuing functionality Can launch other web pages Strengths PPT to SWF If you can use PPT, use can use Articulate Publishing options LMS connectivity Quiz capabilities Improved menuing functionality Can launch other web pages Weaknesses PPT converters aren’t necessarily a blessing to the eLearning world “New” audio editor is horrid; basically you have to go outside of program to edit audio Each screen must be a single v/o take (due to unfriendly audio editor design) No branching, high-end programming, though Engage helps push it in the right direction

15. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 15 RWD InfoPak Strengths and Weaknesses Strengths Can quickly and accurately capture any simulation, even across multiple apps Output of Tech Docs Editing possibilities stronger than Captivate; edit to more of an object level Strengths Can quickly and accurately capture any simulation, even across multiple apps Output of Tech Docs Editing possibilities stronger than Captivate; edit to more of an object level Weaknesses Not LMS-friendly Program can be quirky, too many 0.0.0 releases that are buggy: Just give me 0.0 releases with no major bugs Can’t manipulate individual screens Can’t import graphics Just feels kinda “clunky”

16. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 16 SnagIt Strengths and Weaknesses Strengths Great! screen capture program Amount of options in both input and output settings Studio has some graphic manipulation capabilities Price is very reasonable Strengths Great! screen capture program Amount of options in both input and output settings Studio has some graphic manipulation capabilities Price is very reasonable Weaknesses SnagIt alone is not much more than a screen capture / simple graphics manipulation program

17. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 17 FlashForm™ Strengths and Weaknesses Strengths Ease of use Rapid prototyping XML-based Instructional design expertise of software developer Software developer very responsive Strengths Ease of use Rapid prototyping XML-based Instructional design expertise of software developer Software developer very responsive Weaknesses Early in product life cycle for this project Using templates creates boundaries Can add own interactions and screen types with Pro version, but must know Flash well.

18. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 18 Tool Demonstrations

19. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 19 Solution Demonstrations

20. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 20 Solutions Poll A. Wow! These solutions seem very useful! B. Pretty good, but I’ve seen better. C. I guess it would do, if that’s all you have. D. There is no merit to these solutions and they will be of no value to the learner. A. Wow! These solutions seem very useful! B. Pretty good, but I’ve seen better. C. I guess it would do, if that’s all you have. D. There is no merit to these solutions and they will be of no value to the learner.

21. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 21 Another Quote... It is better to be approximately right than precisely wrong. –Warren Buffett It is better to be approximately right than precisely wrong. –Warren Buffett

22. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 22 Let’s build something on the fly!

23. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 23 Contact Information Mark Steiner mark@marksteinerinc.com 773-392-7967 3036 N. Leavitt Chicago, IL See examples of eLearning Calculators, Reusable Learning Objects, related links, and other information at: www.marksteinerinc.com Mark Steiner mark@marksteinerinc.com 773-392-7967 3036 N. Leavitt Chicago, IL See examples of eLearning Calculators, Reusable Learning Objects, related links, and other information at: www.marksteinerinc.com

24. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 24 Final Quote... He who is afraid to ask is afraid of learning. – Danish proverb He who is afraid to ask is afraid of learning. – Danish proverb

25. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 25 Q & A

26. mark steiner, inc. © 2007 htttp://www.marksteinerinc.com 26 Thank you for your time and attention