1. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com1

2. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com2 design team case studies

3. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com3 client kuala lumpur city centre klcc project marketing centre exhibition and marketing collaterals location penthouse mni tower one, kuala lumpur 1

4. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com4 klcc marketing centre Objective: to design a marketing centre of ‘world class standards’ with the aim to inform and entice prospective investors and tenants. Solution: we created a walk-through exhibition clearly showcasing malaysia, kuala lumpur, klcc and petronas twin towers, culminating in the spectacular view on the site Result: mayor tenants and investors were attracted. Some feedback given: the best in malaysia. it was to become a benchmark for some projects in putrajaya years later. klcc is a success, as we know.

5. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com5

6. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com6

7. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com7

8. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com8 client microsoft / bsa & ministry of trade and industry malaysia project event identity for the first software policy summit 2000 location mandarin oriental hotel kuala lumpur 2

9. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com9 software policy summit Objective: to design a logo and collateral for this international anti- software piracy conference Solution: we created a event identity that went beyond the expected in order to create excitement and to leave a memorable experience. Many of the items proposed and executed, such as the 3d objects and audio visual theme, were not part of the initial brief. Result: a post-event survey concluded that the one thing most remembered and appreciated was the exciting event identity design.

10. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com10

11. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com11

12. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com12

13. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com13 client pacific basin economic council project event identity for the 35th international general meeting 2002 location mandarin oriental hotel kuala lumpur 3

14. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com14 pbec igm 2002 Objective: to design a logo and all visual communications material for this mayor international business event Solution: we created a event identity that reflected the restrained (post 9/11) business mood while at the same time communication optimism and future economic growth. The audiovisual theme, launched by mahathir mohamad, was an extremely effective and economical solution. Result: the event was a success partially thanks to the clarity and consistency of the visual communication material.

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21. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com21 design team kuala lumpur ming tung principal ton van bragt creative director/ partner phone (60 3) 4252 8522 fax (60 3) 4253 2871 info@design-team.com

22. January 2005© design team kuala lumpur (60 3) 4252 8522 www.design-team.com22