1. Michigan’s Upper Peninsula Bovine Viral Diarrhea Virus Eradication Project

2. Lake Superior Wisconsin Lake Michigan

3. Michigan’s Upper Peninsula Mixture of approximately –13,000 dairy cows – 100 farms –10,000 beef cows – estimate 700+ farms Spread over 15 counties in “pockets” of ag. The UP is about 350 miles W to E 150 miles N to S

4. An Overview Who’s involved What are the desired outcomes How is it going to be accomplished Preliminary results Preliminary observations

5. Who’s Involved? UP Beef and Dairy Producers UP Livestock Industry Services –Veterinarians, MDA, USDA Michigan State University –College of Veterinary Medicine –MSU Extension –Diagnostic Center for Population and Animal Health Pfizer Animal Health

6. Who’s Involved.. Infra-structure support personal Producer ID and Educational Activities –producer lists management, mailing letters, Sample Shipping and Handling –Extension offices & local veterinary clinics Laboratory Data Handling –Data management Peer Influence of Producers –Critical motivational consideration

7. Desired Outcomes To Develop & Demonstrate a Voluntary & Regional BVDV Eradication/Control Model In the USA

8. “In the USA” Other counties have “mandated” programs Other states have voluntary control programs This is an “eradication/control” effort

9. “Eradication/ Control Model” We want the “model” to be repeatable or at least Have re-useable concepts The model will be scientifically defendable and Balanced with user – friendliness (value)

10. Voluntary and Regional Program is Voluntary but we want 100% of cattle operations to participate –UP has many small and youth “herds” –Is (1) 4-H steer a “herd”? Program is for Entire Region Not just a regional effort

11. To Develop and Demonstrate How do you ID cattle herds? How do you carry out testing? producer ear notching vs veterinary sampling How do you keep tract of test results? What happens after herd “tested negative” How to verify that what you did, worked? How to take theory into reality?

12. The program in Year 1 Program roll out and education –Use of meetings & monthly newsletter Divide UP in to 3 regions for 3 years –Western – Eastern – Central –Plus “volunteer” herds “Sign up” at central locations Contact individual producers

13. Communication is Critical! What is going to happen Who is doing what What are the benefits What are the costs What happened And repeat….

14. BVDV Education

15. Year 1.. continued UP region wide UP State Fair required all cattle to BVD-PI test negative Purebred beef sale required BVD-PI test Planning for Year 2 –Eastern UP Sign up –Survey system to validate herds are negative –Verification of survey system

16. Year One - Results Year 1 –Focus on Western UP Approx. 98 herds 67 Beef & 11 Dairy = 80% sign up –Plus Volunteer Herds 65 Beef & 25 Dairy

17. Testing Farms Signed Up – 168 Herds – Est. 13,006 Hd. Farms Testing –140 Herds –6,355 samples Deer Testing –30 head

18. Testing Results Positive Farms 4 (2.86%) Number of PI’s 8 (0.13%) –2 farms with 1 PI –1 farm with 2 PIs –1 farm with 4 PIs -All PIs were calves - 1 to 4 months -All calves put down - No indemnity - 2 deer were sero-positive

19. Preliminary Observations “Eradication/Control” is as much about people as it is about disease Communication is HUGE –Pivotal in Voluntary Program –Important anytime / all the time

20. Observation “Eradication/Control” will take: –Time –Effort –A Plan –Flexibility

21. Observation “Eradication/Control” is –Testing herd negative + Bio-security (PI test & isolate) + Appropriate & PROPERLY DONE vaccination program And a Monitoring Program

22. Unintended Consequences BVD with PI’s is a great disease for teaching bio-security We have identified a great gap between a herd being “vaccinated” and an appropriate and properly applied “vaccination program” Producers becoming very well versed in practical disease management

23. In Conclusion Thank you Pfizer & MSU for support Thank you to UP cattle producers –Patience & Participation Thank you to You- for opportunity to share program

24. QUESTIONS?

26. Progress Program started December 2007

27. Year 2 (2008/9) –Focus on North East UP Year 3 (2009/10) –Focus on Central UP

28. Industry Impacts Tremendous Excitement Industry Cooperation BVDV Free Livestock Exhibits Marketing of BVDV Free Cattle New Appreciation For Biosecurity New Focus Comprehensive Disease Control