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 From a sociological point of view, fashion is about the "collective ways of making connections with others and, at the same time, marking differences"

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Presentation on theme: " From a sociological point of view, fashion is about the "collective ways of making connections with others and, at the same time, marking differences""— Presentation transcript:

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2  From a sociological point of view, fashion is about the "collective ways of making connections with others and, at the same time, marking differences" (Kaiser). http://voices.yahoo.com/the-impact-fashion-industry-cant-fashion- 3393156.html

3  The Fashion Industry is also a major factor in dictating society's definition of beauty  Because of the fashion industry’s portrayal of beauty in advertisements, a value system that focuses on looks and external beauty is built by the men and women that are exposed to them (Sheehan 108). http://voices.yahoo.com/the-impact-fashion-industry-cant-fashion- 3393156.html

4  Many studies connect the exposure to such advertisements and media coverage of thin models to women with a negative self-esteem and issues with body image (Sheehan 108).  The images of women that are presented by the Fashion Industry, especially in magazines, represent an image that is nearly impossible to achieve

5  recession and the current economic downturn has not been promising for industries like the Fashion Industry  “major designers, Vera Wang, Betsey Johnson, and Carmen Marc Valvo, pulled out of showing their collections (Russo).” – to avoid flaunting an excessive lifestyle at a time when people are suffering financially

6  Trends often die because society will quickly reject new concepts – “too out-there”  Designers have to curb their creativity to meet social standards of dress

7  Since people are generally externally focused, the fashion industry will always play an important role on society  Fashion and society are strongly linked


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