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Copyright Brenda R. Sims 2014
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Plan an effective presentation Prepare the content Create visual aids Rehearse Prepare for emergencies Make it dynamic
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Effective Presentations Require Planning
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Will you use technical or industry terminology or acronyms? ◦ If so, will the audience understand the terminology and/or acronyms? Is the audience familiar with the topic? Do they have a positive attitude about the topic? Do they have a negative attitude?
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What do you want to accomplish? Do you want to ◦ Inform? ◦ Persuade (sell)? ◦ Both?
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Will the audience expect ◦ A formal presentation? ◦ An informal presentation? What do you want the audience to do with the information?
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Know the time allowed for the presentation ◦ Listening takes twice as long as reading Condense your presentation into its key points ◦ Refer the audience to written research, reports, handouts, etc. for details
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Prepare and Organize for Success
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Grab the audience’s attention Preview Support Summarize Ask for questions
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Get the audience engaged ◦ Ask a question By show of hand, what does... ? ◦ Tell a brief story
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Tell the audience what you will talk about ◦ Use the order used in the presentation
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Use one or more of the S.E.A.T.E.D approaches
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Use statistics that relate to the topic ◦ Statistics bring credibility ◦ Vague and not credible Sales are up in the southwest region. ◦ Specific and credible Sales in the southwest region have increased 12% between June 2013 and June 2014.
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Use examples that ◦ relate to the topic ◦ the audience can understand
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Use an analogy—especially for technical information ◦ Life is like a box of chocolates ◦ “... worrying is as effective as trying to solve an algebra equation by chewing bubble gum" - Baz Luhrmann, Everybody’s Free (to Wear Sunscreen)
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Use the testimony of experts
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Use a visual aid
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Demonstrate your topic ◦ Videos ◦ Films ◦ Prototypes ◦ Photos
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End with power Use one of the “SEATED” approaches to close Know when to end
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“Who has the first question?”
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Define (or avoid) terms they may not understand Clarify and support unfamiliar information, claims, or recommendations Include information they will expect
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Keep the Audience Engaged with Visual Aids
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Stay focused Remember key points Follow the organization of your presentation
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Stay in your allowed time Remember what you planned to say Explain complicated ideas
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Slides prepared with PowerPoint tm or Prezi tm Films and videos Demonstrations or prototypes Handouts (of professional quality) Posters (of professional quality)
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Select backgrounds without images behind the words Use phrases, not sentences when appropriate Brand the slide for UNT (or your organization) when appropriate
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Hydroelectric power has these disadvantages: ◦ It causes the loss of wildlife habitats ◦ It takes significant amounts of land for constructing the reservoir
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Disadvantages of hydroelectric power ◦ Loss of wildlife habitats ◦ Loss of land
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Sans-serif type Type size the audience can read ◦ 28-32 point type for text ◦ 36-48 point type for headings Uppercase and lowercase letters ◦ No all capital letters Ample white (negative) space
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Practice Really Does Make Perfect
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If possible, arrange the room to make you comfortable Place the laptop so you can use it as a “teleprompter”
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Use a clicker If presenting with a team, determine who will advance the slides
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Don’t stand in front of the screen For team presentations, when you aren’t speaking, sit
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You just never know
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Take backups of the slides Take backups of visual aids Have a backup plan if you will be using the Internet Bring copies of the slides
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And Make It Dynamic
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Before the presentation ◦ Shake hands ◦ Make casual conversation
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Introduce all members at the beginning of the presentation ◦ Saves time during the presentation Avoid awkward transitions such as ◦ “Now John will talk about”
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You know more about your presentation than the audience
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Talk slowly and distinctly Look the audience in the eye Speak with enthusiasm and confidence Avoid verbal pauses ◦ “um,” “ah,” “uh,” “you know” Don’t read the slides Keep within the time allowed you
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Use verbal transitions to alert the audience to a change ◦ “My second point is” ◦ “Next, I will discuss” Use visual aids to signal a change
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Plan the presentation to take slightly less than the allowed time ◦ A few minutes short is better than a few minutes too long
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Repeat the question Take a few seconds to think before you answer If you don’t know the answer, say “I don’t know, but I’ll find out”
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