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Published byLester Baker Modified over 9 years ago
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NIETO SENETINER
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OVERVIEW Estate vineyards among the oldest in the region Leader in Malbec and Bonarda Sustainable vineyard and winemaking practices 120 Years of Tradition and Prestige In 1888, Italian immigrants planted the first vines in the Vistalba Valley, Luján de Cuyo district, Mendoza. Originally the vineyards consisted of different European varietals, but over time, Malbec and Bonarda dominated the landscape of Vistalba´s vineyards. Now, 120 years later, shoots from mother vines continue producing groundbreaking wines.
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MENDOZA, ARGENTINA Largest wine producing region in Latin American Accounts for nearly 80% of Argentina’s total wine production High altitudes create unique microclimates Hot, desert-like climate during the day, cool nights Andes Mountains provide indigenous irrigations systems via melted snow
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Located in the upper Mendoza Valley Appellation officially established 1993 Known as the “Primera Zona” for producing high quality grapes Key varietals: Malbec, Cabernet Sauvignon, Chardonnay, Torrontés Alluvial soils with sandy or stony surfaces High altitudes with vineyards around 3,280ft.
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ESTATE VINEYARDS Alto Agrelo Vineyard Planted in 2005 3,500 ft. in elevation Vistalba Vineyard Planted in 1900 3,300 ft. in elevation Agrelo Vineyard Planted in 1900 3,100 ft. in elevation
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VINEYARD MAP
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SUSTAINABILITY Sustainable winemaking and viticulture practices First Argentine winery to receive ISO 9002 certification in 2002 Adhere carefully to energy conservation Utilize wastewater recycling Use grape skin compost, soil tilling, and manual weed removal
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WINERY Established in 1888 Located in the Luján de Cuyo sub region of Mendoza 1,000 acres of proprietary-owned vineyards State-of-the-art bottling facility Winery room has over 700 oak barrels Dedicated to high-end premium wines Considered one of the top wineries in Argentina
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WINERY
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WINEMAKING Roberto Gonzalez, Head Winemaker Bachelor’s & Master’s degrees in Oenology and Agronomy MBA in Management & Planning Became chief winemaker in 1999 Consulting winemaker Paul Hobbs Uses only natural yeasts, minimum SO 2 and no acidifications Constant improvement of winemaking processes Pride in maintaining the excellence and identify of each varietal
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WINES Camila Tier Malbec, Cabernet Sauvignon Nieto Senetiner Tier Malbec, Bonarda, Cabernet Sauvignon, Torrontés Pinot Noir Don Nicanor Tier Malbec, Red Blend (Malbec, Cabernet Sauvignon, and Merlot) Terroir Blend 100% Malbec from 3 premier vineyards Comparative Set: Don Miguel Gascon, Trivento, Norton, Alamos
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OVERVIEW NEW PACKAGE – NIETO TIER New label Screw cap Wood box introduction Now shipping
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OVERVIEW ADVERTISING Wine Enthusiast South America Bookazine (October) November Best Buy December Top 100 The Somm Journal October
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OVERVIEW DISTRIBUTOR INCENTIVE “PATH TO THE ANDES” Goals to be based on new distribution and on-premise placements Create brand ambassadors Tentative Jan/Feb start Tentative 90-120 days Details TBD
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OVERVIEW OFF-PREMISE Available by request Camila or Nieto focus “Distinguished by Nature” theme Coupons Sample Layouts
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SUPPORT MATERIAL Brand Presentation Brand Brochure Brand One Pager Fact Sheets Acclaim Fliers Estate Maps Tasting Kits
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