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Chapter 6: The Web and E-Commerce Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 1
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Learning objectives 1.Web strategy 2.Website information architectures 3.E-commerce 4.Website marketing 5.Web 2.0 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 2
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Newspaper industry Users read news online for free Impact on print newspapers Internet disruption of business models Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 3
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Inform or entertain audience Influence audience Sell products or services Facilitate offline relationships Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 4 Web strategy (1:2)
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Inform or entertain audience Influence audience Sell products or services Facilitate offline relationships Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 5 Web strategy (1:2)
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Uniform resource locator (URL) Domain name system (DNS) Hypertext transfer protocol (http://) File transfer protocol (ftp://) Top-level domain Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 6 Naming the website
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Internet Corporation for Assigned Names and Numbers (ICANN) Legal disputes Cybersquatting and typosquatting Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 7 Managing domain names
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Hierarchical architecture Multi-dimensional architecture Sequential architecture Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 8 Website design
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User interface design Usability Accessibility Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 9
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Web browser Hypertext markup language (HTML) Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 10 Software development strategies
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Javascript AJAX Flash Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 11 Interactive websites
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Content management Cascading style sheets (CSS) Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 12 Content management systems
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Online transactions Security Trust Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 13 E-Commerce
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Search engine optimization Search terms and key words Page rank and relevance Search engine scams Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 14 Marketing the website (1:2)
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Search engine optimization Search terms and key words Page rank and relevance Search engine scams Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 15 Marketing the website (2:2)
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Web advertising (1:2) Click-through rate (CTR) Target advertising Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 16
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Search portals Online marketing challenges Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 17 Web advertising (2:2)
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Web 2.0 Crowdsourcing Expanding data Learning web Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 18
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Summary 1.Web strategy 2.Website information architectures 3.E-commerce 4.Website marketing 5.Web 2.0 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 19
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Mobile e-commerce Near-field communications Osaifu keitai Expansion Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 20 NTT Docomo case
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Business model Recommendation engine Mobility Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 21 Pandora case
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Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 6 - 22
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