1. APRIL 2014 TIRES ARE CRITICAL TO YOUR SAFETY

2. MIKE WISCHHUSEN TECHNICAL DIRECTOR MICHELIN NORTH AMERICA

3. Safety Glass Windshield (1924) Electric Turn Signals (1939) Three Points Safety Belts (1959) Antilock brakes (1985) Air bags (1989) Automatic Collision Avoidance (2009) 1915 1965 1930 1990 2015 New Tire Technology First Radial Tire (1946)

4. SO LITTLE KEEPS YOU IN CONTROL 30 sq. inches Amount of rubber that touches the ground at any given time BRAKES STOP YOUR WHEELS TIRES STOP YOUR CAR

5. . On wet roads, you are more than twice as likely to have an accident as on a dry road.. FACT: WET ROADS INCREASE ACCIDENTS 2X U.S. DOT NHTSA: Tire-Related Factors in the Pre-Crash Phase (2012)

6. FULL TREAD DEPTH AT 55 MPH IN WET CONDITIONS

7. HALF TREAD DEPTH AT 55 MPH IN WET CONDITIONS

8. NOTE THE IMPACT OF TIRE PRESSURE ON HYDROPLANING

9. GAME-CHANGING ADVANCES 2014 New Tire Technology 1992 Silica1946 Radial

10. SAFE WHEN WORN IMPROVES WET GRIP REDUCES HYDROPLANING EXPANDING RAIN GROOVES As the tire wears, rain grooves widen, maintaining their ability to remove water and deliver wet traction. TRADITIONAL TIRE MICHELIN ® PREMIER ® A/S TIRE Rain grooves on traditional tires get narrower instead of wider.

11. THREE WAYS TO HELP ENSURE YOUR TIRES ARE SAFE Check Tire Pressure Regularly 1 2 Check Tire Tread Depth Regularly 3 Choose and Install New Tires Properly

12. THANK YOU