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Chapter Five Wal-Mart’s Anti-Union Strategies © Routledge 2013
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OUR Wal-Mart © Routledge 2013
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Wal-Mart and Unions Wal-Mart insists they do not need “third party representation” for their employees Nationalism and social mobility ladder do not work for all employees Some employees want a union, but Wal- Mart has kept them from having one © Routledge 2013
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Managing Labor Very large gaps between hourly employees and managers 2010: Mike Duke earned $18.7 million and Wal-Mart cut 13,000 jobs Everyday Low Cost not just in the supply chain Low-paid workers Managers minimize costs and are rewarded for doing so Interests of hourly workers and managers are fundamentally at odds © Routledge 2013
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Employee Resistance Stealing Wal-Mart has aggressive “Asset Protection” program Quitting Good for Wal-Mart’s bottom line (do not have to pay increased wages or benefits) Worked into Wal-Mart’s business model Bad for other employees (morale and productivity) © Routledge 2013
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Unions Western culture prioritizes individual experience; labor unions promote group represent the collective interests of workers constitute one of the only forms of power outside the company’s control the only check on management prerogatives Unions exercise power through: Collective bargaining Work slowdowns Boycotts Strikes © Routledge 2013
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Unions Contemporary union demands include larger share of the company’s profits lighter and more realistic workloads more predictable schedules full-time employment overtime pay Legislation National Labor Relations Act (Wagner Act) Taft-Hartley Act © Routledge 2013
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Union Busting Anti-union vs. “pro-associate” Anti-union indoctrination for new employees Training videos Other propaganda “Manager’s Toolbox” “Open Door Policy” Identifying early warning signs of union activity “Coaching By Walking Around” Anti-union hotline in Bentonville © Routledge 2013
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“Early Warning Signs” increased curiosity in benefits and policies Associates receiving unusual attention from other associates Slowdown in work productivity or mistakes Reports of employee conflict Increase in complaints and confrontations with management “Strangers” spending an unusual amount of time in the associates’ parking areas at the beginning or end of shifts Associates spending an abnormal amount of time in the parking lot before and after work Frequent meetings at associates’ homes Associates coming back to the facility to talk to associates on other shifts Associates leaving work areas on a frequent basis to talk to other associates © Routledge 2013
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“Final Stages” Open signs of union activity Literature Membership cards Frank discussions about unions © Routledge 2013
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Union Busting What happens when a union effort begins in a store? Wal-Mart exercises their right to demand an election Near daily, quasi-mandatory store meetings detailing negative aspects of union organizing Show anti-union films “Wall of Shame” Right to replace striking workers Fire “troublemakers” Instances of union formation Palestine, TX Jonquière, Canada © Routledge 2013
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Jonquière, Quebec © Routledge 2013
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New Organizing Efforts OUR Wal-Mart Leverage the stores principles (“respect for the individual”) against them Challenge company to recommit to its principles Warehouse Workers United (WWU) Organizing workers in Wal- Mart; contracted warehouses “Chain of Greed” © Routledge 2013
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Competing Visions of Labor Rights People vs. a budget item A company full of people or a corporate person “Free” market and level playing field or structured asymmetry The questions: What is the minimum level of benefits that a working person should enjoy Should we collectively strive to achieve that for all workers? Is believing in that minimum compatible with shopping at Wal-Mart? Living Wage campaigns © Routledge 2013
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Reshaping the Political and Legal Field Wal-Mart’s anti-union tactics outmaneuver legal protections for labor Employee Free Choice Act Citizens United v. Federal Election Commission Is union activity back on the rise? © Routledge 2013
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