1. Geddy’s Gourmet Ice Cream Team: Delta Sigma Pi Geoffrey Pole Amandeep Ghuman Gabriela Suarez Yu-Yu “Ellie” Lin

2. Agenda The ChallengeAlternativesRecommendationsRisk AnalysisImplementation PlanQ&A Ellie Lin

3. The Challenge To establish brand recognition and market share while resolving supply chain challenges without compromising the values of Geddy’s vision Ellie Lin

4. Alternatives Quality Costumer Experience Brand Equity RiskTotal Domestic Expansion +0++- +2 International Expansion -0++-- -2 Process Improvement +++00 +3 Acquisitions -+-- -2 Brand Awareness 0+++0 +3 Status Quo 00--- -3 Gabriela Suarez

5. Recommendation 1 Aman Ghuman

6. Brand Recognition Customer Loyalty Program Each item bought= 1 point 10 points= 1 free item Aman Ghuman

7. Brand Recognition Continued: YouTube and Facebook YouTube Ads Dusseh ra Diwali Valentin e’s New Year Holi YouTube Ads Facebook Viral Brand Recognition Ellie Lin

8. Recommendation 2 Aman Ghuman

9. Expansion in Domestic Markets Geddy’s High-End Restaurants Catering Easy Day Aman Ghuman

10. Recommendation 3 Geoff Pole

11. Stocking Policies and Profits Geoff Pole

12. Long Term: Cost Efficiency Inventory Analysis Smart Delivery Utilizing Space More on sight storage capability. Delivery frequency reflecting need of inventory. Active inventory management and communication. Geoff Pole

13. Risk Analysis Competitor Backlash 2 System Integration Ineffective 3 New Liability Issues 4 Lack of Profits in a long-term Impact of Risk Likelihood of Risk 50%0% 2 1 3 4 Gabriela Suarez

14. Implementation Plan Gabriela Suarez

15. Q&A Team: Delta Sigma Pi

16. Appendix A: Policies and Weekly Profits Type of PolicyAverage Weekly Profit Average Weekly Deseasonalized Profit Target Service Level Policy784.1038068983.1915067 Scaled Stocking Level Policy1020.919443952.4321868 Common Service Level1242.9980461019.751613 Target Level for Top 3 Margin706.7027371555.3676151 Target Level for Top 2 Margin919.1642358831.9070509 Geoff Pole

17. Appendix B: STATA Analysis Geoff Pole

18. Appendix C: Smart Delivery February 15 – June 15 June 16 – October 15 October 16 – February 14 5 8 9 Geoff Pole